business website

AoL 029: How to Make Your Website Work for You! with Jon Thompson

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When doing business in today’s world, one of the basic things that we have to have is a website. It’s the central hub to all of our social media and it’s where we own EVERYTHING that’s on it. It’s not rented space (meaning that if we have content elsewhere, if that company were to ever break ties with us or that they just bellied up, we would lose our business from there). When you have your own site, you protect yourself from these issues.

However, once you have that website up, there’s always going to be all kinds of maintenance that you have to do to keep it relevant. One of the easiest ways to drive Search Engines to your site is to produce content on a regular basis (just like this!). Other things that you can do include SEO (Search Engine Optimization) and SEM (Search Engine Marketing – if you’ve never heard of SEM, you might have heard of backlinking which is part of it.)

Like many people who do online marketing for a living, I know a thing or two about making websites. Once you do it once or twice and you’re used to running your site, then you can help others get there. However, that’s really just scratching the surface. There’s so much more that goes into having a successful website, it’s not even funny.

This session’s guest has made helping people do all those other things that make a successful website his business. From getting one up from scratch to helping simply with SEO and SEM, Jon has his clients covered. Working in an efficient, transparent, and very communication centric manner, he doesn’t try to sell people and small companies a one size fits all solution. He’s all about customer service. Which in the online world can be somewhat rare – especially since a lot of hosting companies are moving towards easy one size for everyone solution methods.

In this particular chat with Jon, we discuss how he lined himself up for success, why you should be aware of what SEO and SEM are, the importance of knowing keywords when creating your website, and why he believes customer service is so important – today more than ever. We also touch on how he got into the work he does and what kind of clients he likes to have.

Whether you’re looking to get your website noticed in an ocean of websites, or you’re simply thinking about being a freelancer that does similar things, this is a good talk for you.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why VeerDigital’s service description is somewhat vague.
  • How he lined himself up for success in the field that he eventually started a business in.
  • Why he believes that people need to stick with their strengths with anything that they do.
  • What he got out of his first experience in a startup.
  • How mentors have set him up for success.
  • What SEO and SEM are and why it’s important to know what they are and how they work.
  • Why you should still have your own website.
  • The importance of knowing keywords when creating your website (and maintaining it in the future).
  • Why customer service is so important today.
  • Why it’s important for service providers to be highly transparent and be proactive with their clients.
  • What kind of quality Jon looks for in the clients that he chooses to work with.
  • Where Jon’s drop shipping company came from.
  • Where Jon sees his business being in a few years.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Search Engine Optimization Crash Course

SEO Tutorial 2016: A Beginner’s Guide to SEO

How Can Small Sites Become Popular?

How does Google Search Work?

SEO for startups in under 10 minutes

BONUS: Creating Great Content that performs well in Google Search Results

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

zephan blaxberg interview

Zephan Blaxberg: Re-Scripting Your Life Through a Year of Purpose (AoL 028)

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They say that your life can change by simply meeting one person. That new person can connect you to world that you only dreamed of living in. For some people, it might be landing that awesome job at a Fortune 500 company. For others, it might be finding a coach that will push them to excel and do more in life. Yet for others, it might just be that first client that will not only be a future raving fan but might actually be a mentor for years to come.

I think about that last one quite a bit. Not necessarily because I’m looking to find a mentor. No, I have my own.

Actually, I think about it because I want to help others succeed. So much has been given to me that I want to pass that power on to others.

This session’s guest, Zeph Blaxberg, knows all about this feeling. He, too, had a mentor that broke him out of mental jail. Working at an Apple Store as a fan of Apple’s… sure, that might sound like a great opportunity. However, when approached by his first client, he was quickly transformed to someone that was unemployable.

Like me, he wants to give back to others. He wants to help people break free of their every day lifestyle and live the life they could only dream of. He does this through multiple platforms including, but limited to, his podcast, a book, and an inner city social program that he helps with regularly.

Recently he was a guest on Pat Flynn’s podcast as someone that is indeed going places. So much so, that he inspired Pat to place an image of him on one of his keynote speeches.

In this chat between Laila, JC, and Zeph, we learn about his experience being featured on Pat’s podcast, his book and where the idea of it came from, his thoughts on the “fad of entrepreneurship”, and the success he had after hiring a business coach.

If you ever have felt that you want and deserve a better life, maybe you just haven’t met that one person – or people – yet. We hope our chat today can help you re-script your life.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where his unusual name comes from.
  • What his high school experience was like and how he received double credit for it.
  • What the SPI podcast meant to Zephan when he first heard it.
  • What he’s realized about Pat after meeting him in person.
  • What it was like to have an impact on Pat.
  • When he felt like he had “arrived”.
  • When he hired his business coach and what that did for him and his success.
  • What his current work is focused on.
  • When he knew it was time for him to write a book.
  • How the launch for the book went and what he learned from the whole experience.
  • What Zephan believes makes his podcast successful.
  • The secret to getting busy guests on your podcast.
  • Why he does the podcast the way he does.
  • His thoughts on the “fad of entrepreneurship”.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Zephan’s Filmography Company: ZMBMedia

Zephan’s Podcast Interview with Tara Magalski:

Pat’s Podcast Interview of Zephan (SPI Session 202)

SPI-202-sharing

Zeph Interviewed by Alex Harris:

BONUS: Zeph’s 2014 presentation on Overcoming Your Fear of Being on Camera

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 027: The Process of Reinventing Yourself and Your Business with Theresa French

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Sometimes, things just don’t work out, in life or in our businesses, the way we expect them to. Whether or not we really wanted to succeed simply does not compute at times. And it’s those times that we find ourselves having to quit the path we were on. Sometimes this can be really hard. Especially since most of us are taught from an early age that we’re not allowed to quit something. (Which, I talked about how to quit without regret in a recent blog post.)

When you do finally quit something, though, whether planned or not, you’ll be starting something again soon. Whether it’s a new job, a new career, or a new business, there’s a process of reinvention.

For me, 2015 was all about reinvention. I had to figure out what I was good at and then I had to choose a business that fit my interests, what I liked to do, and even more importantly, how I wanted to make income.

This session’s guest knows more about reinvention than she probably guessed she would during her college years. While she always had the makings of an entrepreneur, it was only recently that she felt that what she did was truly an extension of her inner self. Sure, she was good at other things, but that didn’t necessarily mean that it was her passion.

Today, Theresa French finds herself loving to work with people in training environments. Helping them be more successful in their work as well as their lives.

In the chat, we specifically talk about where her perseverance comes from, how she got into photography, how she eventually transitioned into speaking and training, and one important thing you need to do before you transition from one job or career to another.

If you have ever felt like you’re lost when building that new business or are simply tired with what you’re doing now, then you can learn a thing or two from what she’s gone through. Reinvention is definitely a process that we all have to go through from time to time.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where her business ownership inspiration came from.
  • Why she still went to college.
  • How she got into her first business after school.
  • How she was able to take advantage of multiples niches in that business.
  • Why many of us don’t like to see ourselves in pictures and/or videos.
  • What she learned when she had to hang up the keys on her first business.
  • How she eventually started her marketing firm and where FocusWorks Consulting came from.
  • The ONE thing that Theresa wants everyone to take away from this talk.
  • The path to how she got into graphic design.
  • The one important thing you need to do before you transition from one job (or career) to another.
  • How she plans on doing more speaking and training in 2016.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Reinvent Yourself (Motivational Video) – a new favorite of mine?

Wesley Goo (Founder of Reinvention International) on Reinvention:

Robert Green shares the key of transforming ourselves and also talks on his own personal transformation.

Dr. Mario Alonso Puig talks about Reinvention

Steve Harvey talks about Chapter 13 of his book Act Like a Success, Think Like a Success (Amazon Link)

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

girlboss

AoL 026: Crushing Graphic Design like a GirlBoss with Sharlotte Bouniol

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Many entrepreneurs start out as freelancers. They might call themselves consultants, but they’re really freelancers.

The difference, we learned in session 17 with Frank Forte, was that consultants are contracted for a much longer time. Maybe a year plus. Whereas a freelancer works per the project.

Either way, your services are for sale, and you live and die by each individual project.

Needless to say, you better have a natural gift or passion for what you’re going to be helping with. Otherwise you’re going to grow tired of the hustle to do jobs you don’t like doing really quick.

For me, the time that I spent at AMS you could have considered me a consultant. The IRS labeled me a contractor, but I definitely helped build the business… and continue to do so in different ways. Just today I was asked to take a look at something on the back end of the website and see if I could do something about it!

If you’re a freelancer, I’m sure you understand that feeling.

Today’s guest is someone that has a huge passion in what she does. In her past life, she’s been in various marketing positions including a Chief Marketing Officer. Eventually, though, she realized she liked helping Beach Body coaches with their branding. Word got out about her work, enough so that eventually she left the executive position to pursue her interest in branding and marketing.

In this session’s chat with Sharlotte Bouniol, we talk about a number of things including: how she became an intern for the Nielsen company, how she got a job at the #1 State Farm Agency in the US, why she started GirlBoss Graphix, and what inspires her creatively.

If you’re serious about becoming a freelancer, I think you’ll get a lot of inspiration from this chat. In reality it’s all about leveraging who you know so you can get referrals to do more work. Start in a niche, like Sharlotte, then work your way out!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Sharlotte got into marketing.
  • How she became an intern for the Nielsen Company.
  • Why she sees the world differently after the experience there.
  • How she got a job at the #1 State Farm Agency in the US.
  • The difference between niche marketing and niche product design.
  • Why she finally started GirlBoss Graphix.
  • How she actually gets paid for the work she does.
  • How she was able to say goodbye to her last job and boss.
  • Why she chose to build an online business vs being a “brick and mortar” agency.
  • What inspires her creativity.
  • Why she believes that personal development is important.
  • Where her passion for helping special needs kids came from.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

How to be a Freelance Artist (Dos and Dont’s)
In the video, Jazza talks about some of the hard learned lessons he’s had over the years

What Successful Freelancers Wish They’d Known from the the Start
(Just because it’s from the UK doesn’t mean it doesn’t apply EVERYWHERE!)

Is web design more your thing? Here’s John Morris on finding your first client on Upwork, Elance, and oDesk.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 025: Exploring the Hidden Truth of Vibrant Health with David Sandstrom

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When it comes to our health, Americans are a fickle bunch. Some of us are very into it, and others, like I was, simply don’t even know where to start.

For me personally, health was never a big focus of mine growing up. I only went to a doctor when I was on death’s door. However, my mom, would go all the time. The more she went, however, the more they’d give her meds to deal with whatever issue she was dealing with at the time. I swear, by the time she passed suddenly in 2010, she probably was downing 8 pills daily? I’m sure you know someone like that.

Today, I still don’t go to the doctor regularly. Opting instead to treat myself for any ailments and hoping that I’m eating correctly. For one, I simply don’t want the possibility of them just covering up symptoms of underlying issue. For my mom, they could have simply said, “stop eating sugar” and/or “here are some alternate ideas”. Instead they decided that giving her (and many other Baby Boomers) a pill concoction will be much more welcome.

Secondly, most of the nutrition advice that I see others taking today still says that carbs are ok to eat, sugar is ok in moderation, and that fat is bad. Personally, I don’t subscribe to that info.

Today’s guest is someone that can shine a ton of light on this issue. During the day, David is flying for a major airlines. However, when it’s time to put on his other hat as a Functional Diagnostic Nutrition Practitioner, you can see him making a major push to get out the knowledge he has in preventing ailments. In this session’s interview with David, we talk about his passion in holistic health,  how he got into it, what his thought are some of the more popular diets out there, and how someone can embrace holistic health into their lifestyle.

If you’re serious about improving your health and not going through the same treatment that many of our parents and grandparents have gone through, then this chat with David should really benefit you. If you get a lot out of it, be sure to share it with others you care about!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How a pilot with an MBA got into Holistic Health.
  • Why he has a huge passion for holistic health and teaching others about it.
  • How holistic health differs and compliments traditional western medicine.
  • How cholesterol actually helps in the healing process.
  • What actually causes heart disease.
  • Why people get addicted to carbs.
  • His thoughts on the paleo diet, ketosis, and the book The China Study.
  • How someone can embrace holistic health into their lifestyle.
  • What 3 questions you should ask yourself when seeking to improve your health.
  • What your choice of words on social media says about your future health.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dr. Robert H. Lustig called Sugar: The Bitter Truth. Totally opened up my eyes. He talks about how bad sugar really is for you and how it’s basically in everything. Find it here:

Dr. Mark Hyman on Sugar and the Only Rules you Need to Eat Healthy:

Most of what David and Dr. Hayman say are similar. However they differ on Milk. David said that it’s good, Mark said it’s bad. Here are two videos talking about milk processing and why you might consider Raw Milk:

A farmer’s perspective on Raw Milk:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

udemy

AoL 024: Unlocking the Secrets of Success to Drop Shipping and uDemy with Matt Bernstein

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Online business comes in many forms. In fact, I’ve mentioned that there are 10 archetypes that people can utilize to do online business.

One of the types that I’ve had an interest in, and one that I think has a relatively low entry cost, is the Retail archetype. In session 13, our guests, Dennis and Claudia Haddix, talked about the lifestyle that their eCommerce business provided for them.

But we didn’t really get into how they do things. Heck, I didn’t even know until a few weeks ago when Dennis mentioned that he drop ships in our eCommerce meeting here in Indy.

Interestingly enough, I soon became a member of the Smart Passive Income Community on Facebook and bumped into today’s guest who has taught over 50,000 students on uDemy in various subjects, including drop shipping!

Nice!!

So, we got to talking and eventually, I learned that he was starting his own course platform called Skillhance.

Today’s guest, Matt Bernstein, is a wealth of information when it comes to building various types of businesses. Like Gary Vee, he started with baseball cards, and has worked his way up to where he is today.

In our today’s chat, we talk about how he became an entrepreneur at a young age, how the book 4 Hour Work Week changed his perspective on what and how he sold online, and how he transitioned to uDemy and how he’s managed his success on that platform.

Make sure you listen to today’s session ready to take notes as a lot of tactics will be dropped.

Also, stay tuned to the New Inceptions’ Resource Page in the future as I’ll be linking any of Matt’s courses that I think would add value to you guys.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How he started his first business.
  • Some of the first items he sold on eBay.
  • One the key things he got out of the 4 Hour Work Week.
  • How he got into drop shipping and how it works.
  • Some of the things to avoid when you’re working with sourcing from manufacturers.
  • Why Matt did drop shipping vs using Amazon and, particularly, FBA.
  • How he got banned from eBay.
  • Why he started doing course on uDemy.
  • How to use uDemy as a funnel to your main platform.
  • Types of courses he has on uDemy.
  • A brief overview of he makes a course.
  • How he uses social media platforms, including YouTube, Blab, and Instagram.
  • How to create content for each of those platforms. .
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Matt’s Course called “How I Made $50,000+ in Profits on Udemy”
Save half off and get it for $9 here!

Matt’s Interview with Dennis Smith:

Shopify Article: How I Imported Gaming Glasses With Alibaba and Made $2,416.51 in 5 Weeks

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 023: Recognizing the Delusion of Passion: Helping Millennials find True Personal Freedom with Mark Nathan

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“Being financially free. What a goal. Man, if we could only be financially free, we wouldn’t have to work!”

Has said many a millennial entrepreneur as they set out on their first business.

I know that was the case for me when I first fell into entrepreneurship. Just like, I’m sure, anyone else that has read Rich Dad, Poor Dad. Those of us who have read Robert Kiyosaki’s work knows that ideally we want to have as many passive income streams as we can. In fact, he says that one of the easiest ways to build passive income is get started with a direct sales company or MLM.

So, in 2006, that’s what I did. Shortly there after, I met a guy who was quickly rising in the ranks of success in my group. Someone that inspired me quite a bit to leave the shell of an engineer behind.

That someone was this session’s guest, Mark Nathan. Mark has been financially free since 2009 and has worked his tail off to get there. Over the years, the speeches that I have seen him do and the videos that I have seen him in have made me realize that doing what he’s done is possible… and that anyone can do what he’s done. Like Pat Flynn, he’s a very relatable guy and a teacher at heart. But he won’t back away from giving you some tough love.

Recently, Mark has been using his financial freedom to help other startups in the Chicago area get off the ground. And I assume, that one of the things he’s realized is that a lot of us Millennials think that what we want is going to come easy to us. (I mean, why wouldn’t it? So many of us have only ever had to be in school… and that was relatively a cake walk!)

Well, that reason is why a lot of us fail at projects we set out to do. We simply don’t realize all the hardships that we’re going to face to achieve what we want to achieve.

So, to help us get the right state of mind of what it takes to succeed, he and his co-author, David Anderson, wrote their first book: The Delusion of Passion – Why Millennials Struggle to Find Success. Who better to give us struggling Millennials a little tough love than a fellow Millennial who’s reached the Summit?

In today’s talk, Laila and I talk with Mark about his ups and downs in business, what being financially free means to him, and what he and his wife do with their “extra” time.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What he learned about business early in his career during his time at Loyola.
  • What Mark and his wife do with their freedom (including getting on Family Feud).
  • His experiences in theatre, including starting a film festival.
  • His thoughts on developing a direct sales/MLM business and how to build one successfully.
  • What Financial Freedom means to him.
  • Where the idea for his book came from.
  • Some of the way’s he’s “embraced the suck” to get to where he’s at.
  • What mentorship has meant to him over his career.
  • How to make reliable partners out of followers.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

 

First Tip for Beginning Entrepreneurs

Meredith joins in talking about the Law of Resistance:

Mark’s brother, Father Matt, meets Steve Harvey:

You can tell that Mark and his family lead an Upgraded Life!

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!