NI Podcast

sara divello interview

Sara DiVello: Finding the Courage to Step Out of a Rut and Get Noticed Nationally (AoL 052)

/by

If you want to inspire others to take a certain action in their lives or simply get out a message, eventually you’re going to have to start that journey.

Simply wanting to help others isn’t going to get you anywhere.

However, when you do start your journey, you might come to find out that getting your message out there is somewhat harder than you might think.

So you might wonder, “How will I ever get this thing to go big?”

Today’s guest, Sara DiVello, has had the opportunity to not only start her journey, but she has been able to take it nationally in just a few years after launching her book in 2013.

She has appeared in many outlets including, Forbes, ABC, The Boston Globe, USA Today, Boston Magazine, Marie Claire, Redbook, MindBodyGreen, and Dr. Oz’s The Good Life Magazine.

Today, Laila and I get the opportunity to chat with Sara about what it took to get noticed at a national level and also how she found the courage to leave her 6 figure PR position behind.

If you’re looking for some inspiration to get out of your rut and go big with your message, then Sara’s insight might just be what you’re looking for.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why and how Sara got the courage to leave her big PR position, where she was making 6 figures, to find more fulfilling work. 9:45
  • Why including “The Meat” and the culture of her office was an important part in relating her book to other women. 19:58
  • Where Sara decided to follow a path in yoga. 19:18
  • Why having a strong differentiating brand is so important from the beginning. 25:25
  • If someone was wanting to get well known nationally, what’s a strategy she would use to start getting recognized? 51:12
  • What would she tell people who want to get recognized on local TV network affiliates? 58:55
  • What’s her thoughts on utlizing HARO to get noticed? 1:01:03
  • What kinds of things does she have lined up for 2016 and Q4? 1:01:57
  • Who are her favorite influencers in her life? 1:06:08
  • What’s something that she believed as a 30 year old but now things is bogus? 1:06:30
  • What she was to put an ad in any medium, what it be and where would she put it? 1:07:50
  • Three truths she’d share with others 1:08:14
  • When she thinks of the word success, who comes to mind and why? 1:09:34
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Where in the OM am I trailer:

Sara on CBS:

Jacob Cass on Building a Foundation for Personal Branding:

Adam Leipzig on Finding your Life Purpose in 5 Minutes:

Sara on Victoria Kirin’s Podcast, Degrees of Separation:

Veronica Kirin

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, Soundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

AoL 041: Authenticity Rules – How a Performing Artist Can Become a Digital Marketing Maven with Mari Sauer

/by

No matter your age, background, sex, or culture, in the United States you’re free to pursue anything you want to in your career. Many people don’t realize this. They believe that what they’ve always done or what they’ve always been determines their future.

One of the best mainstream movies that come to mind that I recently watched the sequel to is My Big Fat Greek Wedding. In that movie, there’s a ton of traditions that the main character, Toula, has to deal with as she realizes more about the life she wants to live and with whom she wants to live it with.

I know my own previous thoughts of what I could be always included something “technical”. I grew up loving video games, reading n0n-fiction books about astronomy, being a sci fi geek in general, and thinking about places that I could travel to – and how their cultures were different. All of these things in a small town were hard to achieve. So as I got more involved in the internet, I found myself exploring the world wide web even more. I believed that my excursion into electrical engineering would help me understand the technology that goes behind how it worked – but I don’t know if I ever expected for it to be the focus of my job, in retrospect.

Today, I like to believe that part of my quest with New Inceptions is helping people reconnect to that in which they loved to do in the past, or even more so, help them realize that the silly interest that they care about but no one else does, might actually be the thing that sets them free.

The guest of this session is someone I believe has had a similar realization. She’s a great example of someone who is discovering her new inception.

She loves to help people connect with others about what they’re doing through digital marketing. She also has a love of performance and, in fact, wanted to be a professional dancer as she was growing up. However, as you might know, artists generally can’t make a living on their art early on in the career – so they have to pay the bills through other work. And like many struggling artist stereotypes out there, she became a waiter.

Funny enough, though, she developed an interest in her work there too and soon in the rest of the world of hospitality.

When I found out about her past in dance, I knew I had to have her on the show to talk about her transition to the role that she plays now. Needless to say, she’s not just some kid in their 20’s who just because she knows how to set up a social media account calls herself a social media guru. She’s someone that uses her experience in these other fields to make her clients not only feel great about the work they’re doing, but also plan it out so well that it’d be suitable for a five-star hotel.

In this session with Mari Sauer, we talk about her trek through dance, hospitality, and what brought her to digital marketing. We’ll also discuss why she believes why solopreneurs need to be more consistent with their social media. And we also talk about Gary Vee a bit and his interest in SnapChat.

If you feel like you’re stuck on an island that is closed off to opportunity to become a truer version of yourself, I hope that this talk inspires you to get out of your comfort zone of who you think you are professionally. Let’s learn to reconnect to the new version of yourself!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where her interest in pursuing a degree in dance came from. 7:06
  • How Mari made Hospitality and Tourism Management a big part of her career – even though she didn’t have a degree for it. 11:28
  • How authenticity helped her climb in the hospitality industry – including ending up working at the Four Seasons Maui. 16:02
  • How Mari ended up moving from Maui to Chicago. 18:20
  • What she learned from her time a PTA President when it came to dealing with volunteers. 20:29
  • How she eventually got back into the working world – this time in startups. 23:49
  • When she felt it was time to start her own thing vs starting again elsewhere. 30:10
  • How Mari gets paying clients and what she does for them. 36:52
  • How she keeps all of her client’s social media schedules straight. 39:40
  • What types of things she sees her clients doing when she first starts working with them. 42:41
  • Some of the hacks that she’d recommend to help solopreneurs out with their consistency in posting to social media. 47:05
  • Why it’s important to plan out your marketing and involve storytelling into your marketing. 48:21
  • What Mari is excited to be doing these days. 52:10
  • What she thinks SnapChat is a tool of authenticity. 53:22
  • What she’s looking forward to in the not too distant future with her brand. 49:42
  • How she wants people to remember her by from listening to her in this show. 57:30
  • Who are some influencers that she likes right now. 1:02:24
  • What she’d tell her 25 year old self. 1:09:23

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Episode 13 of #AskGaryVee: Gary mentions that SnapChat will be HUGE in 2016

Cliff Ravencraft’s guide to SnapChat:

Marie Forleo and Gary Vee talk about the future of Social Media Marketing (ca 2013):

Smart Passive Income Podcast Session 215 – How to Keep Up With Your Editorial Calendar (and How to Get Ahead):

Cjata3kVAAAxbag

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, Soundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 013: Unseen Motivators That Keep Entrepreneurs Going With Dennis And Claudia Haddix

/by

For many of us, it’s hard to tell whether we’re a creative or just pretending to be. Whether we’ve had to become one out of necessity or rather we’re one naturally, many times it might be a struggle to carry on – especially if you’re just starting out. You might even sometimes wonder, “Why am I doing this?”.

For me, personally, I can’t see myself doing anything else. Ever since I was in LTD and later heard Pat Flynn, I realized that my calling was to be an entrepreneur. More specifically to help people with their online business – in what ever form that might be.

I think it could go earlier than that, however.

Being someone that has always excelled at technology, it occurred to me that I’ve always been useful to others when it came to teaching them how to use many forms of it. On top of that, I’ve had a knack for connecting with people online and, furthermore, those people with other people and ideas. (Who said gaming wasn’t useful?)

In today’s chat with Dennis and Claudia Haddix, Brian and I chat with them about business. Not the metrics and how-tos of what they do. (Even that’s what I was prepared to do!) Instead, we talk about what makes them tick as entrepreneurs. Why they do what they do.

Dennis and Claudia are experienced eCommerce entrepreneurs and have been running the Makarios Group since 2008. How I met them is through their meetup where they help others do what they do. Free of charge.

So it’s obvious, to me, they have a passion. And I think that those of us who have this natural calling to create and add value to others is something that if we neglect, we’ll always wonder what could have been.

If you currently own a business or (maybe thinking of starting one) and wonder what might keep you going over the long haul, I think it might be worth your time to see things from a veteran’s perspective. It’s an awesome conversation, and I can’t wait for you guys to hear it. Enjoy!

IN THIS EPISODE, YOU’LL LEARN:

  • How they started doing eCommerce
  • What they did before starting the Makarios Group.
  • What all our various reasons are for being entrepreneurs.
  • Why the impossible isn’t actually impossible.
  • What a day in the life of Dennis and Claudia looks like.
  • What it’s like when a hobby becomes a business (and what they believe the hardest part is about that transformation).
  • What it’s important to understand what a couple’s roles are when starting a business.
  • Why Dennis and Claudia feel people “hire” them.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

  • The Makarios Group
  • eCommerce Indy Meetup Group
  • 99Designs – Great option to get help with graphic work.
  • Fizzle – Our go to community for building online businesses. First month is free!

SHOW NOTE EXTRAS:

This session’s show note extras are all eCommerce related. We didn’t really get too much into this during the conversation like I hoped, so I thought I’d drop some other’s reviews on you here.

First off, here is what got me interested in eCommerce. Pat Flynn has interviewed several people about their experiences with Fulfilled By Amazon (FBA). Going from what is called Retail Arbitrage to Private Labeling. Both can bring in a good income. Just depends on how much you want to hustle vs planning ahead and executing.

Personally, I’d check out Retail Arbitrage first as it will show you what Amazon is like. You might even try something similar on eBay as well. See if you like that better. One big difference between the two is that with eBay, you actually get a chance of getting your customers emails for future marketing. Amazon, not so much. (This will be discussed further in the later videos after the SPI section.)

Smart Passive Income Podcasts on FBA:

SPI 099: Buying Stuff and Selling it on Amazon (For 6-Figures a Year!) with Jessica and Cliff Larrew (Retail Arbitrage)

SPI 127: Building a Successful E-Commerce Business and Private Labeling with Ryan and Daniel

SPI 144: Building a Million Dollar Business in 12 Months – with Ryan Moran 

Amazon is not perfect and in some cases might not be the right choice for you to pick for your business. So below you’ll find a review on Amazon to sell products as well as a review on Shopify (which is one of the largest “competitors” of Amazon).

Pros and Cons of Using Amazon 

Pros and Cons of Using Shopify

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL009: Ideas to Improve all the Tomorrows of your Life with Jim Vaughan

/by

Gary Vaynerchuk, Pat Flynn, Tim Ferriss, even Tony Robbins. These are names that we can picture when we think about being successful in climbing their respective career mountains. We all know these names because they share, on a regular basis, how they got to where they’re at and what they’re currently doing. One thing that they all have in common is that they’re releasing new content all the time. That’s what makes them popular, I’m sure.

They all are people we’d consider to be extraordinary and able to give lots of information in how we can be great like them. However, the idea of being great and teaching others to be the same isn’t new. Would you believe that Tony Robbins wasn’t the first big self-help star out there? He had to learn from others… but who did he learn from? Who was popular in that time?

These were questions I continually searched when I first learned about the self-help field. I know Tony mentions a few in his books, but I always wondered if there were others that were popular at the time. If you know Tony’s story, you know that he started out pretty normal like most of us. So it wasn’t like he had special access to any insider information.

When I met Jim Vaughan in 2012, he helped shed some light on this mystery. With the site that he had at the time, I was able to go into this vast library and learn from some of these past rock stars of success. Some of those names included Earl Nightingale, Paul J. Meyer, Andrew Carnegie and others. These are people who he considers part of his Personal Board of Directors. These were people that I was sure that could have impacted Tony’s education!

And when I say education, don’t believe that what I’m talking about has anything to do with what you find in formal education. You know, K-12 and college. So much of that knowledge is a complete waste of time when it comes to actually being successful in life. I mean, outside of those who graduated with a STEM related major, it’s insane how many college graduates don’t have a job in the field they went to school for. However, I’m sure you know this. (Hell, you might even be one of those people. I feel your pain. I went to school for a STEM related major… and used it for a whole two years before I realized that it didn’t fit what I wanted to do.)

So, if you feel that you’ve been lead astray in your career (and life in general) and want to really learn from proven old-school life advice, I’d check out what Jim has to say. He’s been listening and implementing a lot of it for a good part of his life and is now dedicated to passing that knowledge along. It might just help you be the next Tony Robbins in your field.

IN THIS EPISODE, YOU’LL LEARN:

  • Why Jim started listening to success masters and how they amplified his career.
  • How Jim got hired to do DJ work at the White House (yes, that White House).
  • How you can change your thought process to get to where you want in life.
  • What kind of impact Jim wants to make with his businesses.
  • How Jim came up with the idea for the IQ Morning Report and what it consists of.
  • Why he believes it’s so important to keep learning.
  • Some of the great tips he’s learned through the years including the easiest way to become a people magnet.
  • Proof that you don’t need a formal education to do well for yourself in life.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Here’s some popular YouTube videos and other media related to Jim’s Personal Board of Directors:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!