girlboss

AoL 026: Crushing Graphic Design like a GirlBoss with Sharlotte Bouniol

/by


Many entrepreneurs start out as freelancers. They might call themselves consultants, but they’re really freelancers.

The difference, we learned in session 17 with Frank Forte, was that consultants are contracted for a much longer time. Maybe a year plus. Whereas a freelancer works per the project.

Either way, your services are for sale, and you live and die by each individual project.

Needless to say, you better have a natural gift or passion for what you’re going to be helping with. Otherwise you’re going to grow tired of the hustle to do jobs you don’t like doing really quick.

For me, the time that I spent at AMS you could have considered me a consultant. The IRS labeled me a contractor, but I definitely helped build the business… and continue to do so in different ways. Just today I was asked to take a look at something on the back end of the website and see if I could do something about it!

If you’re a freelancer, I’m sure you understand that feeling.

Today’s guest is someone that has a huge passion in what she does. In her past life, she’s been in various marketing positions including a Chief Marketing Officer. Eventually, though, she realized she liked helping Beach Body coaches with their branding. Word got out about her work, enough so that eventually she left the executive position to pursue her interest in branding and marketing.

In this session’s chat with Sharlotte Bouniol, we talk about a number of things including: how she became an intern for the Nielsen company, how she got a job at the #1 State Farm Agency in the US, why she started GirlBoss Graphix, and what inspires her creatively.

If you’re serious about becoming a freelancer, I think you’ll get a lot of inspiration from this chat. In reality it’s all about leveraging who you know so you can get referrals to do more work. Start in a niche, like Sharlotte, then work your way out!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Sharlotte got into marketing.
  • How she became an intern for the Nielsen Company.
  • Why she sees the world differently after the experience there.
  • How she got a job at the #1 State Farm Agency in the US.
  • The difference between niche marketing and niche product design.
  • Why she finally started GirlBoss Graphix.
  • How she actually gets paid for the work she does.
  • How she was able to say goodbye to her last job and boss.
  • Why she chose to build an online business vs being a “brick and mortar” agency.
  • What inspires her creativity.
  • Why she believes that personal development is important.
  • Where her passion for helping special needs kids came from.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

How to be a Freelance Artist (Dos and Dont’s)
In the video, Jazza talks about some of the hard learned lessons he’s had over the years

What Successful Freelancers Wish They’d Known from the the Start
(Just because it’s from the UK doesn’t mean it doesn’t apply EVERYWHERE!)

Is web design more your thing? Here’s John Morris on finding your first client on Upwork, Elance, and oDesk.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Failure to success!

Failure: A Great Way to Succeed

/by

Failure is not about quitting. It’s Simply Learning What Doesn’t Work.

At least that’s what I’ve found out since grad school. Back in my years in college and even before then, I remember I would do anything I could do avoid being a failure. Things that I’m not proud of today… and wasn’t really proud of then either. However, doing what I did was a means to an end and I was going to achieve what I wanted to get done in school, come hell or high water. My future life depended on it… or so I thought.

In places like Academia, Corporate America, and even the military, there is a struggle for people to be constantly right – to be above water. For us to all be “perfect”. Maria has mentioned to me a couple of times recently a saying they have in the military: “If you’re not cheating, you’re not trying.” I would almost agree that is how it is in most of the world. Most people function in this work life. It’s them against the rest of the world.

If we fail, someone else can take our position. If someone else takes our position, then we can’t have it in the future to use it as a stepping stone to the next big thing.

 

The Importance of Failure

The truth is that we learn by “try, fail, and adjusting”. Just like in science experiments, when we fail at something, whatever it is, life is trying to teach us a lesson.

 

What’s the difference between those who are successful in life and those who are not?

Accounting for the fact that we all have varying definitions of success, the one thing that remains the same between all definitions is that successful people learn from their failures and follow those lessons. Those who aren’t successful end up doing the exact same thing, or nothing at all. This can be related to anything that you do in your life.

In the business world, it’s exactly the same. Those who succeed in business have failed many MANY more times than those who are just starting out. Does that make them more of a loser –  a failure? In academia, it might. However, because we’re talking actual real world here, those rules don’t apply.  Just like any normal person would, when successful business folks try something out, and it doesn’t work, they search to understand why. Later, when they need to do that action again, they can utilize what they learned before to get a better result.

And, due to the simple fact that many tools and platforms online are free or fairly inexpensive, then trying things in online business is cheap as well. We can use this to our advantage and be fearless about experimenting with new ideas and new tools. The rewards far outweigh the risks of failure.

(If you’d like some good strategies from Harvard Business Review in how you can analyze failure in your business better – check this out!)

Income Producing Projects I have FAILED at:

So with that intro all done, here are a few items to show that I failed. I’m proud to show you guys this cause it just goes to show how we’re not all perfect. 🙂

LTD / Amway – While I learned a ton, like many folk that do most MLMs, I alienated myself. I still think it’s a great opportunity (in fact, this week’s podcast will be featuring one of the guys that inspired me the most during my active time in it)… but you have to work it smart. I didn’t.

  • What I learned: Most college kids don’t understand that jobs won’t be the end all of their future income needs. Most of them are in college to get that degree to get that job. Coming to them with any kind of business opportunity is kinda weird. Plus, it didn’t help that I was weird about it and tried to come at it from a mentorship perspective. Also, many of the products are somewhat on the luxury side, so marketing it to folks who make minimum income or just a little over probably isn’t the best thing.

Retail Arbitrage on Amazon – Simple idea here. Get marked down products and resell on Amazon.

  • What I learned: I need passion in what I’m doing. Being a middleman on my own isn’t that fun. Now, helping others to have success (were I to have it) might have been more fun. On top of that, there wasn’t much margin gained in the sale. Just kind of felt like a waste of time.

Selling random hardware stuff on eBay – During my time at AMS I attempted to sell some random networking equipment we acquired.

  • What I learned: Kind of shady that a small business that is focused on one thing (putting on athletic events) has highly technical pieces of equipment that only network engineers would understand what they were. Make sure that you’re brand consistent!

 

In Reflection / Action Steps

 

Looking back, my failures to produce income have lead me to be where I am today: helping others make money doing meaningful work because it’s meaningful to me. I’ve realized that I have a passion for helping others get out of their daily grind, and frankly, I know there are multiple ways to do it.

I’d love for you guys to weigh in on some of the things that you’ve “failed” at – business or otherwise. What path did your failures lead you? What did you learn?

AoL 021: Behind the Scenes in Making a Now Trending Show with Josh Featherstone

/by

Being a creative can be an interesting ride. For many of us to consider doing anything outside of our normal work life, there has to be some sort of reward or reason to do it. For many of us, that reward is extra income. For others, just making things is, itself, rewarding enough.

Many times, that second group is referred to as hobbyists or amateurs. These terms themselves, kind of have a negative connotation to them. “He’s such an amateur.” vs “He’s such a professional.” There’s really no contest, right?

Well, funnily enough, that perception of thinking couldn’t be farther from the truth in a lot of instances.

A good example of this is today’s guest, Josh Featherstone.

During the day, you can find Josh working as a manager in the restaurant world. But at night, he switches hats and becomes host of The Now Trending Show. This particular podcast isn’t his first rodeo, either. He’s been host of other shows as well.

In today’s talk, we chat with Josh about how he got into media, what his show is about, some of the equipment he uses, and even a little about his thoughts on copyright infringement.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Josh got into podcasting.
  • What radio shows inspired him to get into media.
  • What his thoughts are on Marc Maron and the use of “WTF”.
  • The story behind the Now Trending Show.
  • How the show gets topics and how Josh and Lori frame what they talk about.
  • Why a podcast is the way to go if you’re looking to have unrestricted speech.
  • Equipment they have and how the show is actually done.
  • How they include clips from the media in the show.
  • His thoughts on copyright infringement.
  • Future monetization plans (if any).
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Want to get started with your first podcast? Here’s an intro to do it like Pat Flynn:

Pat’s series is a few years old. Here’s a more recent (November 2015) review of mics by Fizzle’s Chase Reeves (Fizzle link):

And finally a Fizzle podcast session from May of 2014 where they talk about 24 lessons they learned after doing their podcast for a year.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

niche marketing

How to Use Niche Products and Marketing In Developing Your Brand and Business

/by

As creators who are wanting to start a business from our passions and interests, we are told from many marketing experts that choosing a niche audience is how you start a profitable business. They say you have to niche so deep that when you find an avatar – a representation of your perfect audience member – which will consider anything you make for them a must have. An example of an avatar might be a 25-34 year old, married, woman who finds herself stuck in middle management and wants to start making crafts for a living. (That’s an example, not my avatar!)

Basically, from this perspective, you make products for this one avatar. This type of business building is based on having a Niche Product.

The best way to get a niche product is to question anywhere from 5 to 20 of people who fit your avatar, find out what they want, how much they’d want it for, make it, and sell it to them.

Are you familiar with this method? If you’re a Fizzle member, you should be. If you’re a Foundation graduate you definitely should be. Both suggest that this is a relatively foolproof way of selling products.

Essentially, if you go this route, your recommended elevator sentence goes something like this: “We make ______ for _______ so that they can _______.”

I have no question that this model works… and it works well.

However, it seems to me that this might be missing the mark for some folks. If you’re like me, you might want to put your time into something that has a little more meaning for you in it. Something that you have a definite “Why” in doing. And to be honest, if you niche too far down, you might lose that Why. (We’ll talk about what that “Why” actually is in a second.)

To make it easier on themselves, some solopreneurs make their niche fit who they used to be. They make products and platforms for their old selves. Pat Flynn, Tim Ferris, and Lewis Howes are great examples of this. This seems like a straight forward solution. However, if you choose something outside of that, you might grow tired of working with that group. This fear of growing bored or even unwilling to work with a certain industry has given me issues in the past. The deeper I niched down, the further I got away from what I wanted to do. I have so many interests that all relate to each other that I couldn’t stick to one thing.

However, over the weekend, as I was listening to Brendon Burchard’s Thought Leaders Roadmap training and I had a eureka moment. Everything was made clear by a small section he discussed and I want to share it with you guys.

Definition of Niche Marketing

One of the things that Brendon touched on was a piece where he talked about Niche Marketing. He said that it wasn’t actually initially designed as I described niche product building above. I can see how many people use the terms interchangeably and it can become confusing. So let’s clear it up.

Niche Marketing is simply defined as

targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers.

You might be wondering what the difference is. Well, for one, there’s no mention of an avatar. And, there’s no mention of building a product based on what that avatar wants.

It just simply says that you market based on the niche… not make the product itself based on the niche.

Example of Niche Marketing at Work

Can you think of any companies that use niche marketing? For me, Apple comes to mind. In his TEDx talk, Simon Sinek gives a perfect example of what separates their marketing practices from other companies. He talks about the Why factor being key in why they build what they build.

Let’s look at this elevator sentence: “We’re Apple. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making sure our products are beautifully designed, simple to use, and user friendly. We just happen to make computers. Want to buy one?”

Now, let’s look at the first commercial series for the iPhone:

All you have to do with this is recognize that Simon’s message fits perfectly with these ads. Also, realize that it’s one product but multiple niches are messaged to through the various ads:

  • The first ad (after the intro ad) is for people already using an iPod. It shows how the iPhone is like an iPod – but better.
  • The second ad is geared more for a general demographic – maybe a little technology friendly..
  • The third ad is designed for the “on the go” type.
  • The fourth ad is designed for people who only browsed the web on their computers because they don’t like mobile versions of the web.
  • The fifth ad was designed possibly for those who might not know about the current trends in tech.
  • The last ad was for the busy on the go executive who needs things for their business.

You can see the same message being displayed in the next generation of ads. The difference is that they just added video:

And finally, here’s an example of an ad that shows their message for the Macbook Pro.

They didn’t even talk about the computer’s capabilities here! But why should they? They have brand recognition that it’s going to be easy to use because the iPhone was. What they did illustrate is that it was beautifully designed to drop weight down even more. This is part of their Why!

My Big Eureka Moment

The message that I’m getting across here is that there are two ways to market to a niche. We can take the advice of many of the popular marketing experts out there and make a product for a particular niche and get a definite sale. But we’ll be limited to our overall scope of how many people we’ll be able to sell to.

Or…, and here’s the big eureka moment, we can do both. We find out what several markets want, make one solution for all of them, then market it out to all of those markets like Apple has done with its products. (Apple may very well do this already. However, I know that part of what makes them who they are is that they build products that a lot of people don’t even realize they wanted. Most recent example is the Watch.)

I think that’s what Brendon does and that’s why he’s been able to grow so quickly in recent years. 4 Million Facebook likes of this writing. I think he knows what he’s talking about. 🙂

This Week’s Challenge:

Think long and hard about what you want from your future business. Do you want to create quick seller products? Or do you want to become an expert in your field – offering products that are not only meaningful to your brand, have a lasting impression, but also match your Why? If your answer is the second, think about what modality you’d prefer to provide your services in first and also think of a couple of possible complimentary products as well. In other words:

  • Create “high level” niche products and sell them through niche marketing.
  • Make sure that these products fascinate you (and you can talk about for 3+ years)
  • They’re in the modality you LOVE first. (Book, audio, video, or … etc.)
  • There are 3 products per “brand topic”. Then Stop. (Book, audio, and video, then … etc.)

If you’ve already started creating products, I’m curious – did you start with a Why? What kind of products have you sold that match that Why?

Creative Loneliness: What It Is and What You Can Do About It

/by

Creative Loneliness is a stage that I think most, if not all of us Creatives, go through as we’re starting our journey to do what we have a passion for as a living. In this post, I’m going to touch on where it comes from and what you can do about it.

What is Creative Loneliness?

Many of us creatives want to talk about important things. Whether it’s about life in general, politics, being fit, money, relationships, etc., these are the topics that most of us Creatives build careers on.

But, funnily enough, many of our friends and family don’t engage in that typical discussion. And, if they do, they typically keep it very tight and don’t share it with the general population.

At first, they probably won’t understand why we have a sudden urge (at least to them) to make our “passion” a major part of our lives.

This difference in view points can cause, what I call, creative loneliness.

I was first hit with creative loneliness back in my early days in LTD. As I was getting more interested in sharing the opportunity, I found more and more people that were very weary of what I had to offer. I just couldn’t grasp why people thought I was the crazy one.

I had always been interested in topics that formal education tries to get away from as far as possible. The reason I had this interest was because some of the best discussions I’ve had have been with close friends or family on these topics. They made an impact on those of us in the conversation.

A lot of those conversations were ones that “shouldn’t be had at the dinner table”.  I saw this new opportunity as a similar discussion.

Why wouldn’t they want the opportunity to have a better future?

When I started engaging people with the opportunity to join LTD, for whatever reason, it just didn’t make sense to them. Were they wondering why I wanted to do my own thing? Were they thinking that they weren’t capable of doing something that didn’t have a guaranteed outcome? I’m sure there’s plenty of reasons. And, at the time, I wasn’t very good at addressing them.

Later, as I became a graduate student, I came to find out that a lot of people weren’t having the deep conversations that I was used to in the first place. And when I engaged them about LTD, they literally freaked. They had been brainwashed to think that certain topics were taboo and not to be discussed.

This was another issue all together. One that I would later find out wasn’t really something I could do much about.

However, in the meantime, it sure did make me feel alienated and alone.

In an effort to fit in still, I tried to cover this loneliness up with spending lots of time entertaining myself. Trying to not deal with the confusion I had about being accepted but at the same time, wanting to help others.

Maybe you might feel that as well?

In retrospect, I can see how I was addicted to social media, video games, TV, and other time killers. (And even those things made the situation worse… as they’re designed to.)

I became in love with “stuff.” Things that took my mind off of things that truly mattered. Eventually, becoming a shell of myself and finding excuses not to be like the person I know I could be.

Unfortunately, that’s how our creativity dies. We believe that no one cares – so why even bother expressing ourselves?

This internal conflict can lead to eventual chronic depression or realizing that we are the ones that have to wake the others up about our particular message through our Gift.

In reality, we don’t have much of an option. Like all the Creator’s before us, it’s our responsibility to do what we’re here to do. I just simply say this: Let’s just do it in a way that truly adds value to people instead of playing off of their weaknesses.

How to be a less lonely Creator.

So, we’ve identified the problem of being a lonely creator, let’s a look at what you can do about it.

But first, let’s make sure that you are one. I don’t want you to mistake being lonely with something that’s not necessarily a bad thing or something that’s a much worse thing.

Solitude

First off, we don’t want to confuse being lonely with solitude. Loneliness doesn’t come from having no one around. It comes from being unable to communicate with othersthe simple things that are important to you.

In it’s simplest form, we can say that loneliness is when you are unhappy to be alone. Solitude is when you are happy to be alone. There is nothing wrong with wanting to, or enjoying being alone. Perhaps you’re an introvert and actually get energy from alone time. I mean, it can be useful and enjoyable! The key in enjoying solitude, I think, is staying actively engaged. Don’t be passive.

Engaging activities to do when you want to be by yourself include:

  • Working out and being active.
  • Learning a new skill (cooking, marketing practices, copywriting, etc. – something that a future version of yourself would know how to do)
  • Being your Creative Self by writing your first book, working on your site, recording that podcast, or making a tutorial video!
  • Meditation (totally possible to do through yard work I’ve found out.)

Depression

Secondly, if you feel sad, overwhelmingly “empty” feelings and/or just generally have a feeling of “What’s the point? No one will care.” attitude, then you might just be chronically depressed. This is nothing to take lightly.

Other symptoms might include:

  • Difficulty concentrating, remembering details, and making decisions
  • Decreased energy
  • Insomnia, early-morning wakefulness, or excessive sleeping
  • Irritability, restlessness
  • Loss of interest in activities or hobbies once pleasurable
  • Overeating or appetite loss
  • Persistent aches or pains, headaches, cramps, or digestive problems that do not ease even with treatment
  • Thoughts of suicide, suicide attempts

If any of these ring a bell, then you might be depressed. Please consult this WebMD guide to get help asap. You might want to also contact your doctor or family physician as well.

Creative Loneliness

If the solitude and depression don’t describe you, then you might just be creatively lonely.

The main difference between creative loneliness and regular loneliness is that you’ve essentially chosen to not hang out with those who don’t understand what you’re trying to create. In fact, they might perceive you as weirdo or a threat to their ego.

Let them be themselves. You can’t change them… they can only change themselves.

However, you can change your actions and your environment. Here are a few ideas in how to do that:

  • Join an Online Skill Development Community that can help you further your skills in what you’re trying to do. If you’re having issues in making a decision in what group might be right for you, you can always choose a couple – but I would suggest not being active in more than 5. You don’t want to stretch yourself too thin. I would include Fizzle as one of these communities. There’s also free ones all over the web, but, I feel they aren’t as organized or focused.
  • Join a Online Support Community that can help you get over any problems you might currently have. While Fizzle and other groups might help you with your future, you might have a vice that’s keeping you back. Game Quitters, founded by Cam Adair, is an example for those who have a gaming addiction. You, personally, might have other addictions you need to get over so that you can truly chase your true passions. Cam informed me that there’s also a porn addiction help community on reddit, if that’s something you might be struggling with too.
  • Join any offline meet ups in your local area that seem like a match to your message. If there isn’t any notable ones, start one! (Just make sure to do it in a populated area. I mean, you have to give yourself a chance for people to show up.) Make sure you advertise your group online. You gotta let them know it exists.
  • Get a pet (or 2!). If you’re anything like me, you’re going to be alone quite awhile getting your thoughts down and doing work. However, there’s nothing like a pet in your workspace that will help you get your mind off of being alone. Whenever you’re having a brain fart, they’ll know it and expect you to either play with them or let them out. Personally, I have two so that they can keep each other busy at times. Unfortunately, one seems to always be sleeping in my office when I’m trying to record the podcast. If Michael O’Neal doesn’t mind his dog Dexter making noise in the background of his chats… that’s his call. I really don’t need snoring in the background of mine! 🙂
  • Make it a point to get around those that challenge you! As you’ve probably heard, you’re the average of the 5 people you spend the most time with. The more time you can spend with people who have achieved what you want to, the higher chance you’ll have in reaching that goal.

This Week’s Challenge (Is that a better term than Homework?):

So this week, let’s work on any loneliness issues that you might have. For one, just realize you’re not the first one that this has happened to. Just because you’re trying to improve your life, doesn’t mean that others around you will. In fact, they might simply get jealous. Expect it. It’s normal. You’re making them feel uneasy about themselves.

Next, join a group that’s relative to what you’re message is. Start getting your voice out there. Remember that the expert space is collaborative. Just because you might have the same topic as someone else, doesn’t mean you’re a competitor with them.

Remember, we’re not trying to kill all your alone time. We’re just trying to give you outlets to go to when you don’t want to be alone.

If you’ve already done this challenge, let us know below how you were able to overcome it.

Distractions: Their Unseen Costs and 4 Ways We Can Overcome Them (For Real This Time!)

/by

You Can’t Do Big Things if You Let the Small Things Distract You

Distractions. Our lives are filled with them. From emails, to texts, to messages on various social media platforms, and even the TV and all that goes with it. Distractions are everywhere. What’s worse, is that many times we feel that we let them run our lives with little power to do anything about it.

The Problem with Distractions…

As Creators, we need to be able to do focused work. Some would even call this hustling.

Cam showed a video yesterday with Richard Kuo where they talked about how Richard actually plays video games in moderation.

That’s where I’m at myself.

For the most part, anything is ok in moderation. However, neither Richard nor myself let videogames keep us from achieving things in our work or business. I think we both survived a stigma that questioned why we were gamers in the first place. Hell, people still ask Maria why I game. But to be honest, I enjoy it. And if any of those people were to ask me directly, I would simply ask them, “Why do you watch TV all the time?”. I’m sure I’d get the same answer.

So the problem isn’t so much the distraction itself. The problem is when the distractions get us off course of what we’re supposed to be doing. Or, even worse, when people think the distraction is what we’re supposed to be doing.

Distractions are Around Us Everyday of Our Lives

The reason that so many of us fall to distractions isn’t because we’re dumb. It’s that it’s what we’ve had in our lives from pretty much birth.

When your parents first sat you down in front of a TV, do you think it was to teach us something or to distract us so that they could get something done? I know for many of us millennials, we grew up with the TV essentially being a parent.

Today kids are growing up with mobile tech, but it’s essentially doing the same thing. Distracting them so they aren’t doing anything meaningful.

One of the reasons I’ve never really watched reality shows is because all it is, is a distraction. Sitting around and watching other people succeed at life? You’ve got to be kidding me! I can be having that success myself if I put my mind to it. Not necessarily singing or dancing, or whatever the current trend is, but doing the thing that I’m good at. I hope you feel the same way about your life. We must realize that when we’re constantly checking into other people’s agendas, we’re actively checking out of our own life.

With all of these distractions around us, it becomes the norm. But does that mean it’s what we’re supposed to do? Well, pop culture would say that’s what we’re supposed to be interested in. But, seriously, it doesn’t have to be.

Distractions as “Busy Work”

Those of us who have jobs still or are lucky enough to have a lot of clients probably get a ton of email. While staying up with email might seem to be a good goal at first, it simply becomes a huge problem as we get more and more.

Back in the summer of 2014, Pat Flynn did a podcast with his new email assistant. They talked about why he hired her and what it was that she exactly did. Answering all of his email was simply getting out of hand. He didn’t have the time to sort his emails, answer them, and then do the real work to build his business.

Even though the email had to do with his business, it was disconnected from his strategy and purpose. How many things can you think in your business besides email that could be labeled as a distraction? Checking Twitter and Facebook all day?

I mean, you might not have a problem with Facebook, but some people do. (And if you’re one of those folks and are trying to get more work done – try this Chrome extension to help you limit the use of particular sites.)

Unseen Costs of Being Distracted

Now let’s think about something for a second. In LTD, I learned about what’s called surface cost and unseen cost. One of the things that is discussed is the unseen cost of not talking to people to get started as an IBO. It was said that you’re passing a possible Platinum every day. You just weren’t aware. In unseen cost, passing this Platinum could be costing an IBO upwards to $50 grand a year, possibly more? Knowing this helped me open up and talk to everyone.

Their answer to eliminating distractions was to simply cut them out of your life. Have a TV? Cut your cable. Are you a power gamer? Sell your system.

The problem with this (and I feel many of Cam’s followers have) is that when you do these things, you’re going cold turkey. For some, it might work. For others, it might be the worst thing for them to do. We need to realize that for some, addictions are like drugs. Withdrawal in itself can be a major hurdle… possibly leading to depression if not dealt with properly. (Unless you have a support system in place, or something else to take your mind off of not having this distraction, then there’s a good chance you might seek something else to distract you.) I knew I couldn’t go cold turkey. I enjoyed gaming too much at the time.

In a more relatable life, let’s just think about the unseen cost of being simply distracted. Now, let’s just take a conservative number of four hours a day. Say 2 hours at home and 2 at work of just being engaged in social media, TV, and video games. 4x7x52(weeks)x78.7(average lifetime) = 114,587.2 hours. That’s equivalent to 13.08 years. Now let that sink in there.

If you can’t let that sink in, let’s make it a little more relevant.

It means, that of the writing of this post, since 2003, you would have been doing something on Facebook, or sending texts, or doing something that really means nothing NONSTOP.

In 2003, I was 21. I remember turning 21. The actual night of my 21st birthday, I bought my own alcohol from the supermarket. No bars for me. I wanted to go about it in a mature fashion. That’s also the year that I changed my major to Electrical Engineering Tech at Purdue. Where I met some of my long time friends.

How about you? What were you doing 13 years ago? Can you imagine all that time spent on Facebook including the time you’ve spent sleeping? I sure can’t!

And if that wasn’t enough, let’s just say that you have a annual income from anywhere to $25,000 (yes, in Indiana it’s a thing) to $80,000. Simply doing that math you would have lost $325,000 on the low end and $1.04 million on the high end.

If you’re like me, and you try to rationally explain the next time you’re thinking that 4 hours a day of ::takes a breath:: … TV, playing on your phone, browsing the web, playing with your apps, and gaming… ::gasp:: isn’t that big of a loss, hopefully these numbers will put it into perspective.

How to Overcome Distractions: Being Undistracted and More Purposeful

So how do we alleviate our pull to distractions? Well, that’s a good question. I mean, I struggle with it myself. By no means am I some perfect guru who’s highly achieving. That’s just not me, and I even struggle at times in thinking that I’ll eventually be making New Inceptions a living.

But I’ve chosen this path. And now, I have to focus and make the best of it. And the way I’m going to do that is through what’s called Deep Work. 

I recently ran across this phrase when I heard of a guy named Cal Newport. Cal is an Assistant Professor of Computer Science at Georgetown University, and during the interview I heard with Srini via Unmistakable Creative, they talked about two kinds of training that we can do when it comes actually performing Deep Work.

  • Active Training It’s called training for a reason. Just like when you’re working out in the gym or learning any skill type, you want to start small and work your way up to higher and higher levels. In the interview, Cal said that one of the ways that he practices this is by simply holding a thought relative to what we’re creating as we’re walking. Like meditation, if you feel your mind straying on other thoughts, you bring it back into whatever you were thinking. Focus on that one thing. Ideally you want to go deeper and deeper into that thinking by coming to a conclusion on one thought and then moving from there to another. Hold that thought and then go deeper. Repeat as much as you can.
  • Passive Training The key here is to simply keep your attention from jumping from distraction to distraction. Even though you might be simply filling up your car at the gas station, you need to fight the urge to check your Facebook or Twitter feed if you’re notified of an event. He said that this will help you build your executive center’s ability to focus. And just like when it comes with training other muscles, you’ll have a better chance of actually having better focus at a higher level the next day.

Srini also adds in his free download (that’ll you’ll have to listen to the podcast to find out how to get) ways that we can actively setup our day to day life for Deep Work.

There’s two in it that I already do:

  • No email or social media after 7pm until 10am. If this is too big of a time period for you, there are tools to help you not visit certain sites. He mentions Heyfocus, Freedom, and Rescuetime. Another Chrome Extension I’m aware of Momentum that replaces your New Tab screen with a screen that reminds you what you want to get done in a particular day.
  • Eliminate Unneeded steps in accomplishing your goals. Pretty straight forward. The more steps there are to getting something done, the longer it’s going to take and the less likely you are in getting that particular thing done. Even if there’s things you can’t eliminate, perhaps do them the night before you close up so the next day you can quickly start from where you began?

He adds a few more tips in that freebie about your phone that might help if you have struggles there.

Homework:

This week, I’d say listen to the conversation with Cal if you don’t do Deep Work on a regular basis. Do it as you’re driving somewhere, when you’re at the gym, or whenever you generally listen to music or podcasts. I want you to understand why it’s important to do Deep Work. If you’re wanting to call yourself a Creative, and in particular, a Renegade, you need time to take yourself to that next level. I don’t want you burn yourself out if you’re not used to doing your own work over prolonged periods of time.

If you already do Deep Work, what kinds of things do you do to keep yourself from letting distractions get the best of you that I didn’t cover above?

Successes of 2015 and How We’re Going to Crush Next Year

/by

Learn what you can from 2015. Embrace the good ideas. Let go of the bad ones. Clean your mental hard drive for some new code to enter.

As a creator, we have minds that want to naturally do anything they come up with. Many times we stick with those ideas until we can see them through. However, that doesn’t translate so well to making what we do as hobbies into a livelihood.

That was exactly my problem as I started New Inceptions. I’d been tinkering with the idea of making New Inceptions a business since 2010… right after Pat Flynn started his podcast. In fact, I registered the domain before the end of the month – July 30th, 2010. Just when I got home from listening to that first podcast and reading Crush It by Gary Vaynerchuk.

I knew I had to pursue my passion of helping others establish or start their new beginning. That particular definition gave me a place to start, but it wasn’t until later (this year) that I realized how vague it was.

After picking up my first teaching gig in October of 2010 and then losing my mom suddenly that December, life changed fairly quickly. I taught for another 2 years (in which time I met Maria) and then in 2013, started working at AMS. I wanted to get some marketing experience under my belt – and that’s how I did it.

Something I learned that I wasn’t planning on while I was at AMS, is that it doesn’t take special or lucky people to get a business of the ground. Just determination.

And when I realized it was already 2015, well… I knew it was time to go at this thing full force. I wanted to work with determined people who wanted to have a new beginning. I wanted to work with people like myself. So the first tagline that came to mind was Helping Millennials Go from Good to Great.

What did that mean? Well, too much, apparently. So after a few tries, I was able to come with the current focus of New Inceptions: Connecting Creators to their Full Potential.

So that’s where we’re at.

That said, it’s been an amazing year. Learned plenty of other things as well. Here’s a few of them.

Successes and Takeaways

Rebooting New Inceptions is something I’m super proud of being able to say I did. There were a couple of major things that have made this reboot successful.

  1. Getting involved with Fizzle. Not only by being a student of theirs for the entire duration of “the Reboot”, but also by actively promoting the brand. It’s opened up a couple doors for me.
  2. Getting the site to look similar to some of the big names out there. Was mainly going for Pat’s site (as of 2015) that Chase Reeves made for Pat in 2014. However, he says he’s going to be changing things up in 2016. So we’ll see where that leaves the New Inceptions site.
  3. Starting a podcast! Ever since Pat got brave and started doing regular podcasts in 2010, this was something I’ve wanted to do as well. Finally started mine in September. You can check out the full listing of the shows here. As life has been going on, Jon and Brian have had to step away from being on the show regularly, I plan on continuing with the co-host format. I especially like the idea of incorporating past guests as co-hosts. 🙂

Now, while these were successes as a whole, both the blog and the podcast have had their own successes in the little time they’ve been going on a consistent basis.

 

Top 3 Blog Posts:

During the Reboot, I have been pretty amazed in how doing consistent work has continued to make numbers of views of the blog  grow. From a handful of views to when I first started posting regularly to a couple of hundred views per week now, things are definitely going in the right direction!

As Pat said in his review in 2014, not every blog post has to be a home run. But I hope that I’ve been able to inspire you as we’ve been honing in how we can best serve you.

In 2015, the top 3 blog posts were blog posts that have been published for quite awhile… from before the Reboot. In fact, they’re all from 2011. They’re still pertinent to the site, so I’m going to go ahead and include them in the review. Plus, they’ve continued to pick up more traffic as I’ve been more consistent with my other work.

  1. The Baby Elephant Principle – Breaking the Chain: One of my all time favorite posts. While there are many principles that I learned in 2011-2012 from my business coach at the time, I would have to say that this one is the most relevant to New Inceptions. Many of us get stuck up on where we’ve been in the past and believe that our past somehow dictates our future. The older we are, the more many of us believe that we can’t start something new. If you think your past dictates who you are, then read this and possibly listen to this podcast session with Laila about how she has struggled to move on from her past identity as well.
  2. Stages of Manhood: Are You Unfinished?: This is one of many pieces of information that I pulled out of what I learned in my time in LTD. Again, if it wasn’t for LTD, I don’t know if I would have been the person I am today. I’m truly grateful for the relationships that I made during that time, and the way that it was able to transform my idea of what I wanted to do with my life. This particular piece talks to guys about how we can realize if we’ve made it from stage in life to the next. Frankly, I can say that I’ve moved from the Cowboy stage to the Lover and Warrior stage since I’ve written that. Sweet! 🙂
  3. The DISC Profile: Placing People on the Map: Understanding and mastering personalities was another huge thing that I got out of working with my business coach and LTD during that time. I had also studied it a bit when I was getting my masters in Organizational Leadership. I feel that everyone should understand that no two people are alike. However, one of the things I’ve learned since then is that even if they have the same personality, no two people are the same. What makes them different is not just who they are, but the environment they’ve been in. So while you might be dealing with a Driver Amiable, you need to know the context of their lives. Are they married? Do they have kids? Are their parents still help them make decisions? Do they have a well paying job? Those types of things are important to know as well.

Top 3 Podcast Episodes:

So, obviously, these are all going to be new pieces from 2015. While I’m still trying to find my voice when it comes to doing these, I feel that I have at least gotten used to it enough while I’m editing. Scripts are useful… but don’t use them too much. 🙂

Also, I feel that I’m getting more comfortable with each one I’m a part of. Truth of the matter, I just had to start. In fact, just between the first one I recorded vs the first one I published was a major difference. They were completely different!

Here are the top 3 podcast episodes (through session 16)

  1. Living a Life of Adventure with Marianne Jennings: This podcast session is a little different than most of the other ones. Besides it being my first solo session as a host, it was with someone that doesn’t fit the mold of those that we typically interview. It is true that Marianne is a fellow Foundation member of mine, but her creative side isn’t focused on building a business (at least at the time of the recording). Instead it’s focused on building a lifestyle that involves plenty of traveling and adventure. Traveling is always something I’ve wanted to do, but I always had excuses in why I didn’t go. In retrospect, I should have. I think many of us could be like Marianne if we chose to be.
  2. From Video Game Addict to Life Changer with Cam Adair: This interview with Cam was the first that I did with someone that I felt a huge connection with when we interviewed him. Just as there are alcohol, sex, and shopping addicts, there are gamer addicts. While I might still call myself a gamer, I know there are gamers who play tons more than I could ever imagine. Luckily for me I have ADHD which makes sure that I simply get bored after doing the same thing after awhile. But there are some that can keep playing and playing. In fact, they play so much that it interferes with other parts of their life. These are the true addicts.While I’m glad to say that gaming doesn’t have the affect on me that it once did, not everyone can decline they’re use like I have. Sometimes, you just have to go cold turkey. And that’s how Cam helps people change their lives for the better.
  3. Don’t Let Your Past Dictate Your Future With Trin A’Marti: If you’ve only been recently listening to the show, you know Trin. She’s stepped in as my cohost as Jon and Brian have had to do other things in their lives. (Jon with his last semester at Ball State – and Brian with his third kid.) As mentioned above, I think Trin has a great message in this piece. Just because your background labels you as something, doesn’t mean that that’s what you have to be known for the rest of your life. In books, there are things called chapters. In plays, there are acts. Your past life can simply be a past chapter or act in your life. It doesn’t have to dictate your future. Only if you let it. Check out this post if you need help getting psyched for this upcoming year. It doesn’t have to be the same as the one’s before it!

Crushing Next Year (2016)

As we gear up for this year, we need to start thinking about the things we want to do and the lives that we want to touch. To this effectively, we need to focus. How you focus is up to you. Some split up their plans for 30 day sprints, others shoot for 90 day marathons. Most often than not, calendars help with this focusing. So learn how to use one. It doesn’t have to be exactly like me. But you need to know how to plan your time.

Also, make sure that you’re focusing on building only one thing at a time. I really think the key to a day is focusing on one thing you have to do. Do that thing until you get it done. If you have time for another project, and then another after that. That’s great. But get at least one thing done a day. Know what your priorities are. For example, my priorities that I have are making sure that my blog posts are done for Tuesdays and podcasts are ready to publish for Thursdays. Then, on Thursdays and Fridays I focus on creating other things. However, as Pat says below, you want to focus on ONE thing.

That’s great information Pat gives us there. While I haven’t read the book as of yet, I think it’d be a good one to read if you struggle with focus. Hell, just like he says, it might even be useful to just have it on your desk to remind you that you should focus on one thing.

For me, the one thing I’m going to be developing in the next 90 days is another community page similar to the Facebook Masterminder group. However, instead of putting it on Facebook, I’m going to be focusing on developing it on LinkedIn. One of our upcoming guests on the podcast, Mirna Bacun, is a LinkedIn genius and will be helping us build this group. In return, I’m helping her build her online presence.

I’m absolutely thrilled with all the opportunities that 2016 has in store, and I hope that you chime in and say hi to us so we can help you finally start your New Inception. 🙂

Homework

What? You didn’t think there was going to be something for you to do after that long of a post?

Ha. In the comments below, let us know how one of the following:

  1. If it’s just starting the new year (even if it’s not 2016 anymore), let us know what you want to accomplish this year.
  2. If it’s the middle of year… say, in the summer when I Rebooted New Inceptions… let us know what you’ve learned from this year so far and how you want (and are going) to change it.
  3. If it’s the end of the year, let us know what you’ve learned about yourself this year and what you want to do to make a difference next year. Start off by saying “In <insert year>, I want to do <whatever it is that you want to start creating>. The reason I want to start doing this is <whatever that reason is>. 🙂

I look forward to hearing your future responses.