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Erik Deckers interview

AoL 037: Writing at the Jack Kerouac House, Branding Yourself, and Early Social Media Marketing with Erik Deckers

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When people get to a certain level of success, it’s really hard to leave it behind. It takes so much time and resources to get to a certain level. That’s one reason why many professional athletes find it really hard to leave the game they’ve known since they were a kid. They’re not sure about what’s coming next and that can be very difficult.

For me, when I left academia and started figuring out what I wanted to do, I didn’t know where to start. The one thing I did know is that I had to put myself where opportunity would find me. So I started networking – A LOT – in Indianapolis. Getting to know many people that would ultimately have success themselves. Also getting to know people who would crash and burn and start rebuilding, or in some cases, give up on their passion altogether.

One of many people I met was Erik Deckers. I have to say that when I first met Erik, I thought that he’d be a good guy to get to know as we connected on a ton of things. Like me, he’s somewhat of a natural creative. He loves to write… and type (he has a collection of typewriters). And he’s able to help other companies do that through his online business: ProBlogService.com. Which he’s essentially a online ghost writer for other businesses. Needless to say that that particular service and him networking got him well known in Indy. Of course, it didn’t hurt that he wrote a few books with some prominent figures when he was here as well.

Anyway, fast forward a couple of years, I find myself back in Indy looking to reconnect with some folks that I knew from 2010. And I find that Erik is down in Orlando, FL! Having to essentially use the information he put into one of this books all over again.

 

In this session, we’ll learn more about the move to Orlando. We’ll also find out how he got into writing in the first place, how several of his books were conceived, and his thoughts on what the best ways are for people to be found on today’s internet.

If you’ve ever found yourself having to restart your career from scratch, you’re simply curious about what it’s like to write in the Kerouac House and what it’s all about, or just want to catch up with Erik, then you should get something out of this chat.

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • More about the Jack Kerouac House (6:41)
  • How the Jack Kerouac House has changed the scene of the Orlando literary scene. (13:00)
  • How Erik got into writing (13:25)
  • How his writing process is different than others (15:06)
  • Why formats can play a big role in how you deliver your message. (16:13)
  • How engineering is very similar to building a business (20:16)
  • How one of the first big Twitter marketing books was created (21:57)
  • How Erik played a vital role in helping Kyle Lacy meet his eventual wife, Rachel. (24:41)
  • Where the idea for Erik and Kyle’s book, Branding Yourself, came from. (25:52)
  • Why Erik likes to work with others when making books. (26:57)
  • What book he’s been working on at the Kerouac House (29:20)
  • Where Pro Blog Service came from (31:59)
  • What Erik helps clients of his with (34:01).
  • How people can become known on today’s internet (38:43).
  • How Erik got involved in speaking at a TEDx event (45:22)
  • Where Erik gets his passion for speaking (46:32)
  • Who he thinks would be best suited to fight off a college sorority if they ever wanted to take over the world. (55:39)
  • Who Erik would consider an example of success in his life. (1:01:42)
  • What are some thoughts on starting a content based business (1:05:35)
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Erik’s TEDx Presentation in 2012:

 

How Not to Talk to Your Children About Sex

10 Professional Writing Secrets:

Intro to the book “Branding Yourself” with Kyle Lacy:

Erik’s YouTube Channel

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, Soundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Repurposing Content Roundup

Repurposing Content Roundup: How to Use Your Content Sawdust

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As online content makers, we all put a ton of work into the content that we create. That work takes time. And unless you’re some 5th dimension alien being that has no problem traveling in the 4th dimension (which is time), then you probably don’t have the minutes in a day to make new piece after new piece of content for each platform you’re on.

However, that’s not too say you should just throw one piece out there, forget about it and move on to the next. On the other hand, it also doesn’t mean that you should go out there and post “20 posts on Facebook a day”.

There is a happy medium between making one post and moving on to the next (which is highly ineffective) to repeatedly saying “Hey everyone! Check this out!” 10+ times a day (which is another highly ineffective way to get your message out there).

What’s a way to produce that content in a way that isn’t overwhelming? And what’s the correct amount?

Content “Sawdust”

In a video that came out last week, Gary Vaynerchuck dropped this word to describe macro-content. While I had heard of his strategy from Brendon Burchard, in how he uses quotes for Instagram and Facebook, I hadn’t really thought about applying it to anything else than that platform.

Essentially content sawdust is little snippets from the main content. As Gary said, when people think of .gif pictures, that is a form of sawdust. When you see a trailer for a movie, that consists of sawdust. Heck, you might even be able to think of sawdust as that thing that Paul Harvey used to do before he did his Midday NEWS or The Rest of the Story.

(Speaking of Paul Harvey, Mike Rowe – yes, from Dirty Jobs – is starting a new podcast that Paul Harvey was an inspiration for. Check that out here!)

Know Thy Platform

Before you go posting content sawdust, you need to know how to work the platform that you’re posting that sawdust on.

For example, the topic of this post came to me last week from one of my favorite Facebook Groups: The Expert Community. If you don’t know about Facebook Groups and how they’re helping online business in 2016, then you have a few things to learn about how Facebook currently works.

In the old days, before Pages, Groups were the place where people could come together and discuss things that they had an interest in. I know that when I was going to Purdue, that I made several off the wall ones. So did some of my friends.

One of the ones that I was proudest of was called the 10/22 Club. It started of as a club at Purdue who members had their birthday on October 22nd. Very elitist, right? Haha.

Back then, you could search for people by birthday. And, if I recall correctly, I had 25 members at one point. However, by this point, it had grown beyond Purdue itself.

Eventually, Pages did come into the picture, and when they did – groups essentially stopped having a purpose. If you had a Page, you could essentially create a profile for an organization, game, or anything else that wasn’t just one person. Dogs, cats, birthday clubs… you name it.

Just like you can on your own wall, a Page could post something and people who liked that page would see it on their feeds. Groups never had the ability to really do this.

Technically, that’s still the way Pages work. Unfortunately for us business owners, things changed again about 2 years ago. To get more than 10% of your followers to see what you posted on a Page, you have to pay for it – regardless of what the Page is being used for. I call this the Page Pay to Play. It’s very one direction.

In retaliation(?) to this, groups started making a comeback. However, instead of just passively posting things on your page wall, with groups, you have to pay attention to the rules of the group. Many don’t support posts to external links. They fear that the use of external links will drive people away from the group. A greedy owner of the group might see this as a threat.

Personally, I feel the more the merrier. As long as posts are relevant to the group and are offering free value to the members – it’s a great thing to do. However, if spam starts entering then, you might just have to draw some lines. Simply come up some rules in which the community has to follow. That’s why big groups with 1000+ members often have themes and rules when it comes to what’s going on each day.

Another thing about groups is that you actually have to engage and become connected to the people in the group. To do this well, I think you really have to think of it more as a community and not so much of an authority page.

That said, I think Facebook has become community driven. You just have to be willing to friend up to the max of 5000 people if you want it to work that way for you. Otherwise, go with the Page Pay to Play method.

That all being said, you’ll have to figure out how to use the platform that you want to connect with your audiences on. Do you use Instagram? What works over there? Do you use Snapchat? How does that work? Periscope? Again – figure out the best way to package the sawdust to those audiences.

If you want some specific examples of how you can package sawdust from your blog posts, specifically, you can check out Pat’s examples here.

Correct Amount to Post

If you feel I haven’t answered this part indirectly already, then I’ll go ahead an answer it directly here. The correct amount to post is… ::drumroll::

…up to you.

Brendon posts 4 times a day. He uses 2 posts that he made that morning. I’ve seen him do 2 images on Instagram and 2 on Facebook. Specifically he says his times are 7am, 11am, 3pm, and 7pm for those posts. He posts many of his YouTube videos on Sunday (who does that?).

Pat posts several times a day. I wasn’t able to pin down exactly other than a 9am post, a midday post, and an after work post. Generally speaking he does a good job of posting on the weekends a couple of times. However, when he’s traveling – he kinda goes through all the platforms. On his trip to the Food Blogger Conference in Salt Lake City this past weekend, he ended up Instagramming a pic of his luggage during the day. Then later, he did a ‘scope and then a couple of Facebook Live posts in the evening. As well as saying thanks to the people he had dinner with and the tours he got though the rest of the weekend.

Gary posts… well, I haven’t been able to pin it down yet. But I’m assuming it’s similar – AND he has a guy shadowing him for DailyVee. So, it’s not necessarily a one man band. If you’re really interested in when his accounts post (or anyone) – make an account on IFTTT and create a recipe that monitors certain accounts and posts the message on a spreadsheet. Then from there you can see patterns after a week of monitoring.

Action Steps:

So this week, as you’re creating your new epic posts. I want you to start going through some of the work you’ve already done. See if there’s anything in there that you might be able to say to yourself “man, that was good!”. Quote it and repackage it.

So many people don’t reuse the evergreen content they have. If you’re on a budget (like me) use what’s free and what you can afford to spend. If you have some extra funds to try some other stuff, get a subscription to Edgar or something similar. Spend some time coming up with a daily and monthly plan of how you can line up content. Make themed weeks. If that goes well, start doing themed months!

stephan seyfert

AoL 036: Going from Good to Great in Business Coaching with Stephan Seyfert

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When people think of the labels consultant, coach, or teacher, they often think of the same type of person. Someone that instructs and helps others. However, each one of these labels are actually different than one another. The consultant uses their skill set to help their client. The coach helps bring the client to a solution by asking the right questions. While the teacher uses both skills to help their students learn and apply what’s being taught in the classroom.

As far back as I can remember, I’ve always found myself being all three in one way or another. I’ve been the tech person when it comes to helping friends and family with their computers. I’ve always been the listening ear when people are trying to fix a problem in their life – helping them with problems they might not see right in front of them. And I have that uncanny ability to be able to mix the two and teach complex topics. Hence why I taught algebra for a couple of years.

I was quite amazed when I found out that each is it’s own separate skill.

For today’s guest, coaching has been something that he’s been utilizing for sometime as well. In fact, you’ll find out that when he started coaching people professionally, he was simply relaying information that he essentially had just learned in his classes in college. However, he found that he had a passion for it and he’s made it his full time career.

In this session, we’ll learn how he got into coaching in the first place. How it’s helped him along in his career. What he learned from the John Maxwell Team that sets him apart from other coaches, and how he specifically helps business go from Good to Great.

If you’ve wanted to find out how you might be able to become a professional business coach, then this might give you a couple of ideas in how you can get started down that career path. If you’re in need of a coach, then Stephan might be a great solution for you!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Stephan’s formal education track wasn’t so different than most. (9:03)
  • How he got introduced to entrepreneurship (12:53)
  • When he felt that it was time to go separate ways with his first business partner from college (17:29)
  • How he was able to get his first clients while he was still a student (22:41)
  • How the John Maxwell Team has helped his business (28:27)
  • How John Warrillow has inspired the new version of his business (31:06)
  • Stephan’s 2 additional Value Drivers (beyond John Warrillow’s first 8) (33:50)
  • Why it’s important to intentionally develop a company’s culture (35:04)
  • Upcoming movies we’re excited about (40:23)
  • Why he likes working with groups as well as individuals (42:29)
  • How he currently meets his potential clients (46:25)
  • How his current career aligns with his “Why” (52:05)
  • Why Apple shows how its important to have a definitive “Why”. (58:24)
  • What’s the difference between the popularity of the Beatles and Boston? (1:02:05)
  • Stephan’s 3 influences in business (1:04:45)
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

The Importance of Mentoring Youth (via Illinois Homepage.net):

 

A Brief Intro to Jim Collins’ book, Good to Great:

Marie Forleo on going from Good to Great in Life and Business:

Five Levels of Leadership:

New Inceptions’ Post

A Short version via the John Maxwell Company

Long version via the Youth Banking Conference (Part 1):

Long version via the Youth Banking Conference (Part 2):

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, Soundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

martial arts academy

AoL 033: Building a Successful Martial Arts Academy with AJ Clingerman

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As we have found out, passion filled work comes in many forms. Just last week, we saw how David Picciuto helps others learn about woodworking online. He gets to utilize his past interests in art and design to aid in getting his new found passion of woodworking out into the world.

For me, I’ve recently come to realize that I love teaching, connecting people and ideas, tech, and entrepreneurship. These are topics that I’m constantly learning more about when I can. They are what I naturally gravitate towards.

Likewise, this session’s guest, AJ Clingerman, always knew that she wanted to have her own studio. While originally it was a dance studio, she was open to the idea of starting the Indiana Brazilian Jiu Jitsu Academy with her husband when she realized how deep his love of the martial art was.

In my opinion, they have a heck of a story and team going on. Able to capitalize on what they both do well. She does business, he focuses on training and training others.

In this session, we’ll get to know half of this partnership. Particularly we discuss with AJ what James told her about BJJ when they first started dating, where the idea of the academy came from, growing pains that she and James have held to deal with while growing the business, what experience she’s obtained from working with people like Scott Manning and Dan Kennedy, and where the idea for her two books came from.

If you’re interested in starting a athletic training academy, or simply want to expand online what you’re already doing, then I think you’ll get a ton out of this talk.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How AJ got into Brazilian Jiu Jitsu in the first place.
  • How long AJ has envisioned herself running a business.
  • Why she chose not to pursue a college degree.
  • Where the idea for INDY EGO (Extreme Grappling Open) came from.
  • Where the idea for the Indiana Brazilian Jiu Jitsu Academy came from.
  • What kind of growing pains they had to go through when starting a business knowing little about actually running a business.
  • Where the idea for Indy Business Success came from and how this initiative is helping business owners around Indianapolis.
  • How she won Dan Kennedy’s Marketer of the Year award.
  • One thing you should definitely consider when starting a business based YouTube Channel.
  • What gave AJ the idea to write her books.
  • What she thinks about women in men’s fields – especially in martial arts.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

AJ featured on Dan Kennedy’s YouTube Channel:

Marketing Methods Guerrilla Marketing Techniques with AJ Clingerman

How You Can Defend Yourself by Disarming a Gunman

7 Essential Kickboxing Techniques

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, Soundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

girlboss

AoL 026: Crushing Graphic Design like a GirlBoss with Sharlotte Bouniol

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Many entrepreneurs start out as freelancers. They might call themselves consultants, but they’re really freelancers.

The difference, we learned in session 17 with Frank Forte, was that consultants are contracted for a much longer time. Maybe a year plus. Whereas a freelancer works per the project.

Either way, your services are for sale, and you live and die by each individual project.

Needless to say, you better have a natural gift or passion for what you’re going to be helping with. Otherwise you’re going to grow tired of the hustle to do jobs you don’t like doing really quick.

For me, the time that I spent at AMS you could have considered me a consultant. The IRS labeled me a contractor, but I definitely helped build the business… and continue to do so in different ways. Just today I was asked to take a look at something on the back end of the website and see if I could do something about it!

If you’re a freelancer, I’m sure you understand that feeling.

Today’s guest is someone that has a huge passion in what she does. In her past life, she’s been in various marketing positions including a Chief Marketing Officer. Eventually, though, she realized she liked helping Beach Body coaches with their branding. Word got out about her work, enough so that eventually she left the executive position to pursue her interest in branding and marketing.

In this session’s chat with Sharlotte Bouniol, we talk about a number of things including: how she became an intern for the Nielsen company, how she got a job at the #1 State Farm Agency in the US, why she started GirlBoss Graphix, and what inspires her creatively.

If you’re serious about becoming a freelancer, I think you’ll get a lot of inspiration from this chat. In reality it’s all about leveraging who you know so you can get referrals to do more work. Start in a niche, like Sharlotte, then work your way out!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Sharlotte got into marketing.
  • How she became an intern for the Nielsen Company.
  • Why she sees the world differently after the experience there.
  • How she got a job at the #1 State Farm Agency in the US.
  • The difference between niche marketing and niche product design.
  • Why she finally started GirlBoss Graphix.
  • How she actually gets paid for the work she does.
  • How she was able to say goodbye to her last job and boss.
  • Why she chose to build an online business vs being a “brick and mortar” agency.
  • What inspires her creativity.
  • Why she believes that personal development is important.
  • Where her passion for helping special needs kids came from.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

How to be a Freelance Artist (Dos and Dont’s)
In the video, Jazza talks about some of the hard learned lessons he’s had over the years

What Successful Freelancers Wish They’d Known from the the Start
(Just because it’s from the UK doesn’t mean it doesn’t apply EVERYWHERE!)

Is web design more your thing? Here’s John Morris on finding your first client on Upwork, Elance, and oDesk.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Tying Heartstrings: The #1 Way to Increase Influence, Traffic, and Income

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I know this is a little to the point, but I’m going to admit it. I’ve found the secret to building a successful business… and you might not like it. However, it’s worked for tons of people around the web. And honestly, if you want to make an impact on others doing something you love, then you’re going to have to do it.

What’s this big it? What’s this secret? It’s being your genuine self and setting on a journey to master yourself.

When I say that, what kind of thoughts come to mind? Do you think of being a skilled speaker? Do you think of someone that hustles 24/7? Maybe you think of mastering the skill of connecting people? Perhaps you think of becoming a great author?

Perhaps you think about all those things. Maybe, none of them come to mind.

When I say “master yourself” or as others might put it become the ideal you”, I don’t mean for you to change who you are as a person. However, I might be asking for you to change your perspective of who you are and what you’re capable of.

Everyone is Different

From school, we know that certain kinds of people tend to resonate with others who are like them. Generally speaking, introverts get along real well with other introverts and extroverts get along well extroverts.

However, while this all true, we’re all different even more than that. Some introverts will like sports just as much as some extroverts. Some extroverts will love meditating as much as some introverts.

There were the groups that were popular. There were the band geeks. There were those of us who were into science.

It’s simple to say that there are all kinds of people. Your way of presenting yourself and your interests will resonate more with some people more than it does with others. Just as an example, I’ve met people who resonate more with Gary Vee more than they resonate with Ramit Sethi – even though, both are very direct in what they have to say and teach very similar topics.

To simplify what I am saying is this: the ideal you is someone that is not only a master of themselves, but someone that can communicate that self to others that will appreciate it.

I believe that the more compassion you show towards others, the more others will return for more in the future, and quite possibly, help you out in the future as well!

 

So, How do I Communite Myself Better to Others?

To say it in one word, be nice. Be honest, responsive, grateful, and go the extra mile for your audience.

On Monday, I was reminded about this once again when I was watching Brian Fanzo on Periscope. In this particular scope he said, that in the next year that three things were going to be huge in being a success in marketing (specifically live streaming):

  • Community
  • Storytelling
  • Engagement

Ask yourself, why are these things important? I’ll give you a moment.

It’s because they’re all things that people can connect with. As the host of the scope, you’re being nice here.

  • When you welcome others that are like you into a community, they realize that they’re no longer alone.
  • When you tell a story, they can connect you to others on so many levels. Your audience can relate better to who you are. They can agree that you want the same things in life. And furthermore, stories can even help people realize that your life and theirs are similar.
  • When you engage with someone who takes the time to engage with you first, they’ll appreciate you even more. When someone emails you, be sure to email them back. When someone drops a comment on your post or wall, make sure to respond. When you do this, it shows the audience member that you indeed care.

Doing these three things will build influence with your audience. In all three, you’re showing a certain levels of being nice and courteous. You’re providing value because they feel valued.

What’s the Point of Giving Away Value?

Well, if it’s not too obvious, the more value you give to your audience, the more they’ll come back. In LTD, we called it tying heartstrings. The more you do something for someone else, the more loops of string you’re throwing around their heart. If you have enough heartstrings tied around their heart, they’ll never be able to leave. If they did, they’d essentially be leaving a small portion of themselves behind. Also, the more heartstrings that you tie, the more they’ll want to engage even more with you, and promote you to others. This, in turn, drives up your traffic.

There are five ways this can happen:

  • They’ll share something you posted on social media.
  • They can subscribe to your email list. Whenever you deliver an update, there’s the potential that they’ll come back. Or heck, they might even share that newsletter with someone else.
  • They can comment on your post. This promotes conversation. If you’ve ever been over at Reddit, you might have realized that sometimes the comments and the discussion it leads to is much more interesting than the post itself.
  • They can email you directly. If they need help, again, you’d give it to them. This increases your trust level and helps them remember YOUR website. He or she will then be more likely to refer to your website to somebody else. If you’re just having a conversation about whatever, who knows – that person may have a blog with thousands of readers. Develop a rapport with this person and you may have found someone who may….
  • They’ll make a link back to your site from their site. (This is called back linking and Google LOVES backlinking.)

Ok, So I’ve Tied Some Heartstrings. Now What?

Well, I’m sure what you might like me to say is that you can sit back and watch your numbers go up, but things aren’t that simple. You’ll need to keep stirring the pot. Gotta keep that momentum going.

What it is time for, however, is for you to put up that first product of yours (if you haven’t already). Studies show that someone is more likely going to buy from a particular source the more times they’ve had in contact with that particular seller.

What’s it going to be? The easy way would be to just come up with something that they might like. The better idea would be to listen to those who you’ve brought in and ask them what they want – then make it. Like me, at the time of this writing, you might have silent traffic (hi guys!) and might have to rely on interviewing 5 to 10 people who you think would actually be candidates for what you have to offer.

Then once, you feel you have enough overlap of their responses, make it, and then deliver them back to them. (For bonus points, you might be so good at getting into those people’s needs that they might just be your first customers and prepay before it’s made!)

Action Steps:

So this week’s action steps are for you to think about this process. Are you connecting with your audience? Are they connecting with you? What kind of problems are you running into there?

If you are connecting and thinking about that first or next product, how’s your research going? Are you having any major setbacks as far as creating some actual buyers? Let us know below!

AoL 021: Behind the Scenes in Making a Now Trending Show with Josh Featherstone

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Being a creative can be an interesting ride. For many of us to consider doing anything outside of our normal work life, there has to be some sort of reward or reason to do it. For many of us, that reward is extra income. For others, just making things is, itself, rewarding enough.

Many times, that second group is referred to as hobbyists or amateurs. These terms themselves, kind of have a negative connotation to them. “He’s such an amateur.” vs “He’s such a professional.” There’s really no contest, right?

Well, funnily enough, that perception of thinking couldn’t be farther from the truth in a lot of instances.

A good example of this is today’s guest, Josh Featherstone.

During the day, you can find Josh working as a manager in the restaurant world. But at night, he switches hats and becomes host of The Now Trending Show. This particular podcast isn’t his first rodeo, either. He’s been host of other shows as well.

In today’s talk, we chat with Josh about how he got into media, what his show is about, some of the equipment he uses, and even a little about his thoughts on copyright infringement.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Josh got into podcasting.
  • What radio shows inspired him to get into media.
  • What his thoughts are on Marc Maron and the use of “WTF”.
  • The story behind the Now Trending Show.
  • How the show gets topics and how Josh and Lori frame what they talk about.
  • Why a podcast is the way to go if you’re looking to have unrestricted speech.
  • Equipment they have and how the show is actually done.
  • How they include clips from the media in the show.
  • His thoughts on copyright infringement.
  • Future monetization plans (if any).
  • …and MUCH more.

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ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Want to get started with your first podcast? Here’s an intro to do it like Pat Flynn:

Pat’s series is a few years old. Here’s a more recent (November 2015) review of mics by Fizzle’s Chase Reeves (Fizzle link):

And finally a Fizzle podcast session from May of 2014 where they talk about 24 lessons they learned after doing their podcast for a year.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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A huge thank-you to you guys for joining us!

Cheers!