business marketing

Devin Johnson – Automated Business Marketing the Right Way: Why Leading with Relationships is Ideal When Making Sales (AoL 171)

Business marketing online is still a bit of a mystery to many business owners. Especially when it comes to LinkedIn.

In the past, we’ve had interviews with LinkedIn marketing experts Myr Bacun and AJ Wilcox about building groups and advertising on the platform.

Those are great and cool strategies on their own, and I know they work. But it seems that whenever I go to LinkedIn, I’m always being blasted by 3 to 5 messages saying “Hey, nice to connect! Seems we know similar people. Do you need help with…?”

Have you felt that way?

As this session’s guest, Devin Johnson puts it, it’s simply not the way to do long term business. You lead with relationship first.

So in this interview, we’ll learn how Devin and his company Kennected are righting the ship when it comes to making meaningful connections online.



  • What were the early years like of being an entrepreneur for Devin? 11:59
  • How’d Devin eventually get into marketing? 16:22
  • How did it occur to him he could create a program to do things he found himself repeating in his marketing? 22:45
  • What are some of Devin’s do’s and don’ts when it comes to marketing? 28:28
  • If he knew what he knows now when he first started, what would he have done differently? 33:11
  • What’s on the horizon for Devin? 34:11
  • Who are his top 3 favorite influencers? 37:55
  • What’s a documentary that people should check out? 39:18
  • What is something he’s become good at saying no to? 39:58
  • Is there something under $100 that has changed Devin’s life? 42:41
  • What’s the secret to achieving personal freedom? 44:37


Right click here and save-as to download this episode to your computer.


Intro to Using Kennected to Grow Your Business w/ CMO Elliot Drake

Kennected Training Video with Elliot

Andy Mork shares his Experience using Kennected

Zack Hesterberg Shares his Experience with Kennected

Thanks for Listening!

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