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sandra bellamy

Sandra Bellamy: How to Embrace Your Quirky to Be Your Own Authentic Self (AoL 050)

Society in general teaches us to not only care what other people think, but that we have to conform to those thoughts. For many people, that’s not a problem. But for us creatives it can be really hard. And often times we find ourselves asking two questions:

Am I living the life that I’ve seen for myself? And “Who am I going to live my life for?”

The answer to those two questions often times leads to the formation of one’s own passion based business.

In fact, that’s what happened to today’s guest, Sandra Bellamy.

Not only did Sandra come to this realization back in 2012, but she’s made it her mission to help other people figure out for themselves that they’re connected to a Matrix that has no interest in their personal desires. She calls it “Embracing Your Quirky”.

The truth is that once we unplug, we have to start believing in ourselves and take a big leap of faith – because no one else is going to on our behalf.

In this chat, we talk about how she learned to embrace her quirky, how you can do so in your daily life, and we also dive a bit into her experiences as a writer and why she believes that anyone can be a writer.

It’s a practical and exceptionally helpful episode. Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How can someone tell if they’re not embracing who they are enough? 22:23
  • Why she loves “the lifestyle of a teenager” to empower how she see’s herself. 23:14
  • How someone can “embrace their own quirky” more. 26:30
  • What are some of the experiences that she’s had working with others. 30:06
  • Why she has a wide spread of book topics and where each one came from. 34:42
  • How she’s able to write so much and why she believes that anyone can be a writer. 46:39
  • What she’s looking forward to in the not too distant future. 51:38
  • What are three thought leaders she recommends to other people the most. 54:13
  • One thing that’s under $100 that has changed her life. 55:15
  • One gift she likes giving others. 55:50
  • 3 truths that she would share with others. 56:06
  • Something she believed when she was 24 but now thinks is bogus. 58:00
  • When she thinks of the word success, who comes to mind and why? 1:00:31
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Stop Worrying, Start Living:

5 Lessons from Launching a Amazon Kindle Book:

Free Book and Review Opportunity from Red Door Publishing:

Andy Harrington’s story of how Tony Robbins Changed his Life:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

escaping the rat race

Escaping the Rat Race by Achieving Financial Security

Our General Education on Money

Growing up, many of us were never taught about money and really where it comes from or really how to generate more of it. The only thing we were taught about it was that if we had enough we could buy something with it.

Later, when we got older, we’d find out that we could actually get paid to do jobs here and there, say like yard mowing. We learned that if we saved that money we earned, we’d be able to put it all together and get something we really wanted.

The older we got, though, the more expensive the things we wanted became. In high school for me, it was cars, gifts, and, apparel. The list continued to get longer and longer.

As we got older, we learned that if we could manage to get a college degree, we would be qualified to get higher paying jobs.

Oh, and if we wanted or needed something right now that we could use a credit card and then pay back the credit company back all at once or over time. The sooner we paid the companies back (monthly is best), the sooner that our credit went up. The higher our credit the more a company would risk on us to buy larger purchases – including houses. This is where mortgages come from.

Retail Therapy is an Addiction.

Obviously, the more expensive our tastes, the more money we need to support it. Even more so, the more that we want or feel we need something new – the sooner that we’re going to pay for it.

Doing this over and over just for the hell of buying things is definitely a thing. Why? Because there is a rush in buying something. And just like any other rush, it can get addictive.

There’s tons of people who don’t know when they’re getting out of control in their spending. Part of this can be put on the shoulders of not having a real education about money growing up. However, there’s another part. A part that is a little deeper and a little darker.

That part that is so common with other addictions. We’re using that addiction to fill a void in our life. The thing about voids is that we usually try to fill them with things that are detrimental to other aspects of our lives. “Retail Therapy” is really no different than gambling. Just throwing money out there on things that have no relevance in where we actually exist in life.

Righting the Ship

Hopefully you’re the type of person who can see where things are going wrong in your life. If you feel that you don’t have money to do what you really want to do with your life or you simply have a ton of stuff, but you still feel empty – then I want you to keep reading.

In a nutshell, what I’ve already talked about here is the extent of what I learned about money before I started educating myself on the matter. It came from what was taught to me at school and from what I learned from people in my life.

What I found is that life is actually NOT about going to work and getting paid the market value of what I’m worth. It’s not just about buying things that you need and what hoping that this new thing might make you happy.

What it is about is giving yourself as many options as possible to do things that fulfill you. And, as I’ve mentioned before, Financial Freedom is a big part of opening up those options.

Achieving Financial Security

So, the first step to reaching Financial Freedom is by first obtaining Financial Security. In this video, Tony Robbins discusses what that means.

 

So let’s say that finding Financial Security sounds like a good place to start? How would you get there?

Sure, you could seek out more of Tony’s info (and I recommend it), but I think the biggest name that’s out there in today’s world is Dave Ramsey. He’s on national radio and his main focus is to help people learn how to get achieve financial security.

Laila swears by Dave and his methods and I have to say that I appreciate the advice that he gives when I get the opportunity to hear him.

So here’s a really good video I found where Dave explains his steps his famous framework called The 7 Baby Steps.

For Maria and myself, this has been a good place to be at. Many people in our lives believe that we’re poor because we don’t spend our money on anything and everything. However, we know that eventually we’ll be able to do rather well on what we’ve invested in during the past 5 years.

Reaching for Financial Independence

After you’ve bought your home and have everything covered by Dave Ramsey’s method, you need to start thinking about the next level. Let’s bring in Tony again here so that we can see the next step.


Maria and I are working to be fully in this zone with our next house. We have a few more debts to knock out before we get there, but we believe we’ll be able to get there within the next year or two.

But really our secret has been to keep re-investing money into other baskets and not spending money from building our financial security phase.

Another step for us to start reaching financial independence was taken by me when I started focusing on New Inceptions. One of the things I heard in LTD back when was that you shouldn’t do something that you believe will never get you to your destination. Whether that’s more financially focused or purpose driven, you have to do something that will yield you the results that you really want. Not doing so will either drive you insane or send you into a constant depression.

Don’t do that to yourself!

Escaping the Rat Race – What Financial Freedom Looks Like

I know a few people who are already at this level. What’s interesting to me is that they’re as busy as the rest of us, but they live their lives in a world where they’re choosing what they want to do.

Mark Nathan is one of those people. And if you listen to his chat in session 22 of the AoL Podcast, you find out that just because you’re free – that you don’t actually want to sit on a beach somewhere. Check out that interview here.

My thinking is that once you’re used to working at peak level, you can’t stop. At this point, you’ve more than likely found meaning in your life and you know how to leverage your skill set. Stopping would probably yield insanity.
Chances are you’ve definitely built a business around this so it can’t ever be taken from you.

Oh, if you’re interested in finding some more of that Tony Robbins course, check out more of it here.

Your Turn:

I’d love to hear how your guys’ plans are going. Do you follow Dave Ramsey? If not, who do you follow for your financial advice? I’d love to hear one or two tips that you’ve learned on your quest in getting out of the rat race and reaching financial freedom.

brilliance and business

AoL 049: From Homeless in High School to Expert Enabler and Community Builder with Mellissa Rempfer

There’s so many things we have to do as an entrepreneur. Either we do it ourselves or we pay someone else to do it.

If you’re just starting out on your path, you might not have the resources to pay for all the help you need.

How do you get things done if you need help on graphics or grammar checking? Maybe you need help getting through a mental block or getting a new perspective on your business? Do you have the resources to pay for all of that?

Probably not. Perhaps bartering is the answer. But where online can you do that?

That’s what today’s guest, Mellissa Rempfer has been able to foster in her group, Brilliance and Business.

In this chat, we talk about where the idea of the group came from and more about what sets it apart. We also get into how she got her start in doing big things early on, and the three instincts of the human condition and how those apply in life and business.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Mellissa didn’t even realize she had hit the bottom even though she was homeless in high school. 11:05
  • How she moved from being homeless to going to college 16:19
  • Why she decided that she wanted to be a pediatric trauma surgeon. 18:41
  • Where the idea of a student center came from and how she was able to put all the pieces together to get it built on her campus. 21:17
  • What she did immediately after graduating. 29:33
  • When she felt it was time to start a business. 34:24
  • Her initial experience in coaching and how Brilliance and Business originally came about. 38:30
  • What Brilliance and Business is all about. 47:09
  • How she feels has helped her grow the group as well as it has? 53:55
  • How do the three instincts of the human condition play into what she does? 57:57
  • More about the implementation of these instincts in the group 1:05:55
  • What are some of the things that’s she’s looking forward to in the future 1:07:30
  • What three things she would like people to remember her by? 1:10:21
  • Three truths she wants to share with others? 1:10:36
  • Where she would run a non promotional ad and what would it say? 1:11:37
  • 3 Favorite Podcasts 1:14:04
  • What she would say to her 25 year old self? 1:17:40
  • When she thinks of success, who does she think of and why? 1:18:37
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Tapping into and Embracing Your Brilliance:

Kim Eldredge and Mellissa talk about Mellissa’s book:

How to Communicate on Facebook:

Introduction to the Enneagram:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

take control of your life

7 Ways to Stop Being a Victim and Take Control of Your Life

A video from this past winter of Gary Vee’s got me thinking. The world is full of victims. And really, much of the direction of the country as a whole is going because of how many people in their lives that they are a victim – more to the point – a victim of their circumstance. Here’s that video:

Just this past weekend, I had the opportunity to sit down with a friend of mine from the Muncie area. As we were talking, he made it clear that he felt that his place in life made it hard for him to progress in life. Having a disability from a past job and not feeling like he could be retrained to do something else due to his age, he seemed adrift in his career. Just bobbing up and down in the sea of life and letting whatever currents that be take him with them.

I asked him, “if you had an ideal life, what would it look like?”. He said “You know, I haven’t really thought about that because it seems like it would be too far out of reach.”

I then asked him, “How do you think that the Olympic athletes are there doing their thing? Do you think they thought that being there was out of reach?”

His response was, “No. But they had people that helped them get there. They knew the right people.”

“Interesting.”, I replied. The conversation continued after that for a bit… but I could tell that I got his mind spinning a bit.

Formal Education Can be a Waste of Time

Now, if you’re not familiar with the Muncie, Indiana area – it used to be full of manufacturing jobs. However, since those jobs have all but left the country, there are many people who are still displaced and trying to figure out what to do with their lives. (A bi-product of this loss of jobs has been the rise of drug use in the area – including, but not limited to, meth.)

When I worked at Ivy Tech for a few years, my students were mainly a mixture of kids just out of high school and these displaced individuals. I’m glad that they were there. Whether they were there because they got some money from the state to be there (school loans that might later hurt them) or they actually realized that education IS a way to move forward. I loved these adult learners – but I hated that I wasn’t getting the opportunity to teach them important things that would help them actually move forward in their lives.

Seriously. How is Algebra going to help them? They need a whole reworking of how they see the world. Not the knowledge of how to find the equation of a line drawn on a grid!

Even when I first went to college, I was hoping that it would teach me skills that I would actually be able to apply to having a successful life. Instead all I was taught was code, equations, and facts. While it applied to me getting a job, it never applied to real life.

When I graduated, I pretty much had the same perspective on life that I did when I entered. I just had a higher vocabulary. (Which, funny enough, ostracized me from everyday folks outside out of academia. Later, when I did start teaching at Ivy Tech, I had to become more relatable and adjust my speaking patterns again.)

I can attribute my new perspective on the world as starting during my active years in LTD. That was the first time in my life that I had positive and successful people around me. I learned from them how to start learning how to live a better life myself. And the biggest thing that I learned was that I needed to adjust my own victim perspective. (Soon, with the passing of my mom, I also realized that the mindset of a victim can actually kill. She had several things wearing on her at the time and anytime I hear people stuck in life with little options, I really feel their pain. It usually brings me back to what she was going through.)

7 Steps to Retaking Control of Your Life

So, how did having these people in LTD specifically help me get out of having a victim mindset? Well, you’re in luck. I’m going to share you a list of steps that I can look back on and see what I did to start getting to point where I am today.

Become aware and realize when you’re playing the victim card.

Like any other “normal” behavior, blaming others for your misfortunes can become a habit and even an addiction. Like any other addiction, we need to be able to admit that we need to make a change in our own life before we can actually do it.

Realize why you actually do it.

  • You might want attention and validation. You can always get good feelings from other people as they are concerned about you and try to help you out. On the other hand, it may not last for that long as people get tired of it.
  • You don’t have to take risks. When you feel like a victim you tend to not take action and then you don’t have to risk for example rejection or failure.
  • You don’t have to take the sometimes heavy responsibility. Taking responsibility for your own life can be hard work, you have to make difficult decisions and it is just heavy sometimes. In the short term it can feel like the easier choice to not take personal responsibility.
  • It makes you feel right. When you feel like the victim and like everyone else – or just someone else – is wrong and you are right then that can lead to pleasurable feelings.
  • As with any other bad habit (or addiction), being aware of what you’re actually doing is will give you the ability to start thinking about those actions rationally. It’s when you’re aware of your actual choice that you can start thinking about taking different actions.

It’s Ok to Not Be a Victim

Anytime we think about doing something different in our life, we always wonder what others in our life are going to think. If you’re a gamer, you’re going to wonder what your gaming buddies are going to think. If you’re an alcoholic, you’re going to wonder what your buddies at the bar are going to think. The list goes on.

Also realize that you’re going to struggle with it yourself. You may have spent hours each week with thinking and talking about how wrong things have gone for you in life. Or how people have wronged you and how you could get some revenge or triumph over them. This whole new thinking process is going to be new to you. It’s going to be tough, but in the end it’ll be worth it to be free.

Now you have to fill your life with new thinking that may feel uncomfortable because it is not so intimately familiar as the victim thinking you have been engaging in for years.

Take Responsibility for your Life.

Stop waiting on other people’s approval to live your life. As much as you might think growing up, you’re not your parents, and they’re not you.

Growing up, if we’ve had good parents, they’ve programmed into us that we’re capable of doing anything with our lives. However, over time we might start feeling that we’re not living to their standards. (I know that’s something that I’ve struggled with in the past.)

From this, we start developing self-esteem issues. We start believing that we’re totally capable of living a good life, but for whatever reason, it’s not happening.
We might lash out on other people, we might drown ourselves in other types of addictions to avoid the pain that we’re feeling.

This damages other vital parts of our lives: relationships, ambitions, and other achievements. Obviously, this isn’t a good thing.

Until we take take responsibility for our own lives, this pain of ours continues. If anything goes wrong in life, take responsibility for it – unless your life is literally threatened then you should probably blame the other guy. 😉

(Side note: Also forget what other people say if you’re having issues there. You don’t need to be part of a group that disrepects you as a person.)

Have Gratitude for What you do Have.

I can almost guarantee you that you’re probably upset about where you’re at in life – with something. You might have thought that you were going to be farther in life than you currently are. Maybe you thought you’d be married by now. Maybe you want to have kids and you don’t yet. Maybe you actually have a successful business now, but you don’t own the Jets yet (looking at you, Gary. 😉 )

The truth is that there’s a thing called “The Missing Tile Syndrome”. We all have it and need to deal with it regularly. The best way to deal with it is to appreciate that all the other tiles in our lives are in place. That maybe we have a loving family and that we have a good job to pay the rent or mortgage. Or that we can travel anywhere in the world that we want to at any time.

Having a journal can help immensely with this step.

Forgive Those who Trespass Against You.

At this point, you’re starting to realize that you’re not perfect. That’s great! But you also have to give others the benefit of the doubt too. The truth of the matter is that no one has time to worry about your life more than they worry about their own. So they’re going to piss you off from time to time because they’re just trying to do their thing.

Forgive those that cut you off in traffic. They might be having a really bad day. Forgive those that cut in line at the fair or Disney World – they might actually have a VIP pass. (Is that an actual thing?)

The point being is that you bring on this negative energy onto yourself when you have these feelings. You want positive energy and forgiving does that. Start thinking about other people’s perspective when they seemingly are picking on you. (Unless again if your life is ACTUALLY threatened… then you might want to go into self preservation mode.)

Turn your focus outward and help someone out.

There’s a saying, “People don’t care about what you know until they know that you care”. But the problem is that people really don’t know who you are (because why would you have ever shown them the real you?) or they don’t know you’re trying to make a change to be a better person.

Action speak more than words. So if you’re true intent is to ultimately feel that you’re not a victim, there’s nothing more that will show this than actually being of service to other people.

Really, when you’re known as being a server and later a servant leader, that’s when you really know you’re no longer a victim – you’re a victor.

Sometimes You’ll Need to Give Yourself a Break.

Sometimes you’re going to have relapses in your feelings about yourself and your new decisions. It’s part of what makes us human. In entrepreneurship, it’s called the entrepreneur emotion rollercoaster.

Sometimes you’re going to love what you do. Sometimes you’re going to wonder if it’s worth your trouble.

When I’m on the bottom of this rollercoaster, I’ll remind myself that I’ve done the work to come to this point and realize that this is who I am and no one can take that from me.

In your instance, you might simply need to realize that it’s not about being perfect. It’s about being happy. Sometimes other people are going to crap on you on rainy days. Just remember that they’ll get theirs and there’s nothing you should do to speed that process up because you’ll look bad in the process (again, unless it’s about actually surviving… then take them out or escape. We don’t want anyone suffering from Stockholm Syndrome).

Action Steps:

Below, I’d love to hear from you! Let me know how these work out for you if you get a chance to use them in your life too. Or maybe you’ve gone through a similar process? Let me know if I left anything out!

building a long term business

AoL 048: Building a Long Term Business through Relationships, Metrics, and Family with Brandon Northwick

It’s no secret that the way we run our business is based on how we approach the world. Is our business about us helping others with what we think they need help with, without hesitation, or do we see it more as a way of helping others in any way they actually need help? Meaning, we find those problems that they’re actually having and help them there.

To me, this latter method is, I think, how you build true relationships. Not necessarily trying to force what you do on people, but just making yourself available if they need help implementing a particular strategy or tool into their business.

In this rare episode, I dig down into the nuts and bolts of how Brandon Northwick runs his business. I find out how his wife Sara functions in the business, how he uses attraction marketing to get his clients, and how he builds trust with people through that process before getting the sale.

If you’re having problems with closing your service based sales, then you should definitely check out this straight-talk chat.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why you should careful when you using applications like Crowdfire 30:45
  • How do you standardize what people pay you for your services? 34:30
  • Why should people interested in their metrics and when? 36:51
  • How was Brandon’s wife Sara brought into the business world? 38:43
  • What does Sara do in the family business? 40:19
  • How does Brandon’s video strategy enter into his traffic strategy? 41:24
  • What you should do if you feel that your work life isn’t interesting enough to make videos for your business. 43:20
  • How does he generate leads from traffic? 47:09
  • What’s an example of a good opt-in? (The answer is not what you expect!) 49:26
  • What Brandon thinks about having to build trust with a customer before they buy. 52:32
  • How he uses attraction marketing to get his clients. 56:14
  • What kind of people have influenced Brandon’s ability to help people. 57:16
  • What he’s excited for in the future. 58:18
  • Three truths that he would share with others. 1:00:07
  • Three favorite podcasts 1:00:36
  • Something he believed when he was 20 years old, but thinks is bogus now. 1:00:57
  • When he thinks of success, who comes to mind? 1:02:42
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Business for Breakfast – #1 Myth in Building a Lasting Business:


How to Get More Engagement with Social Media

How to Know Where to Sit at a Poker Table (I didn’t know this was a thing…):

Business for Breakfast – Being Guru Centric VS Client Centric:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Why I Started Using Email Marketing in 2016 (and Why It Still Works)

Today, more than ever, we’re pressed for time and energy. Each day we start with so many minutes and energy to pay attention to all of the things that we need to deal with.

Many things in our lives distract us from what we want to actually get done. Email checking is one of the biggest pet peeves to most of us – me included. It feels like such a drag.

After swearing to myself that I’d never use email to reach people on a regular basis because of how unresponsive I personally am to it and how overused it seems, I realized that I was leaving a legitimate way to engage and connect with people on the table. Some people actually want to hear from me. 🙂

In fact, there’s some people (again me not being one of them) that actually pay more attention to their email than they do social media. So much so that in the past couple of weeks that I’ve been sending emails, I’ve already had a couple of unsubscribes! Personally I hardly ever unsubscribe from people unless they send too much – (usually those are daily senders and my junk mail tends to grab those after a while anyway).

So what made me realize that this was a good way for me to engage with folks if I’m not the most receptive of it myself? Well, I’m glad you asked. Here’s why:

There are some people who really only get their notifications from the web via emails.

Seriously. They don’t have Facebook, Twitter, or another social media constantly open. Nope, instead, they go to their online email web portal, check to see if anything is going on and if it’s not, then it’s not anything they need to worry about. Larry King recently put it this way on his interview with Lewis Howes when it came to having a phone that can text – “There’s a reason I don’t text. If I need to know it, I’m sure you or someone else will tell me.”

The same is true with social media. My dad is this kind of person as well.

Every cell phone, even flip phones, has email capability.

Unless you know someone that’s carrying a Zack Morris brick or something from the late 90’s or early 2000’s, all phones have email capability. (I don’t even know if those phones can actually use today’s signals or not though, so…)

While there are some people like Larry King who use their flip phone only as a phone, most cell phone users opt to use it for as much as possible. More than 50% (56% of this writing) of all traffic on the web is from mobile devices. People are connected, true, but not everyone has the same apps or use the same social media platforms. Email is “universal”.

People rely on emails for digests of what’s going on from their favorite brands.

When you’re looking to check and see if there’s a sale at a favorite store, are you going to do that via social media, their website, or check for an email if you subscribed to them?

You’ll probably check their website.

However… you probably wouldn’t even think to check their website if it wasn’t the fact that you had been notified by an email of theirs in the past about a sale.

Personally, I know for me that I bought two new Colts hats in the last couple of years because I saw them featured in emails. Had I not gotten those emails, I probably would not have gotten the hats that I wear pretty regularly.

It’s easier for the one doing the marketing to integrate emailing into other marketing systems making them seem more personalized.

Truth be told, I tend to pay attention to emails that start with this: “Hey, Jc!”

Why is that? Because it makes my subconscious feel important. Even though I know that I had to have had put my name in a form somewhere for it come out that way (I go by JC not Jc), I still have more of an interest in that particular email – because I obviously actively signed up for it.

On that same point, 31.5% of US online retailers use the customer’s name and/or a unique welcome message. However, nearly half of US online retailers use personalized product recommendations (44.9% – read marketing funnels) and a quarter of them report adding shopping cart reminders (27.6%) to cover all of their personalization bases.

It’s inexpensive.

Currently, right now with MailChimp, I’m not paying anything to email my email list. I think that this is a great option for anyone that might not have a huge budget to spend on tools when they’re first getting started.

Also, I’ve used other tools like Constant Contact and aWeber, and frankly, I wasn’t too impressed with their functionality. MailChimp has gotten way better over the last couple of years.

However, there’s one cavot that I’m pretty sure using MailChimp has – it has issues getting through spam filters. Not sure why that is.

If you’re using MailChimp and you start hearing about your subscribers ending up with your email in their spam folders a bit much, you might want to consider other options.

The least expensive one that I can think of is ActiveCampaign which seems to have a reasonable price point.

That said, if you already have a course or two and you’re bringing some money in to cover your expenditures, you might want to take a look at ConvertKit – which seems it’s quickly becoming the best platform for online business folks.

Love it or hate it, it’s still effective.

So there you have it. Even though I’m not the first one to use the medium by far (I went a whole year without using it), I’ve realized that even within the few weeks that I have used it that I get more engagement. In the end, if we’re trying to get our message out there as people who want to change lives, then I’ll concede that email is a tool that you might want to reconsider using in the foreseeable future.

Let me know below what your experience has been with email marketing. Did you hate it at first and eventually give in like me?

personal freedom

5 Obstacles in Achieving True Personal Freedom

No matter who you are or what you’re doing, those of us who are leading (or trying to lead) passion filled lives and businesses are doing so because we feel that we can be ourselves better than what a boss can prescribe for us. We’re trying to gain our Personal Independence, or as most call it, Personal Freedom. Most people don’t like being bossed around, right? (Obviously there’s an exception. But I have yet to meet that person…!)

Until you have personal freedom, you’re always going to have that as a possibility in your life.

In the last post, I spoke of 4 common problems that people have when trying to start a business. These problems are part of a larger list of obstacles that I want to point out in today’s post. Without overcoming these obstacles through actively working on them, or simply through understanding them, a person can never have true Personal Freedom.

Health

The first thing everyone should be able to maintain at an optimum level is their health – both physical and mental. This is the first level of Maslow’s Hierarchy of Needs. Due to this, many of us who are thinking about building a business take this part for granted. However, ignoring it can have a very negative impact on everything else we do.

In fact, if a person doesn’t have their sanity or the energy to do the activities that need to be done in a certain day, then they won’t get very far.

For many people this is a daily struggle. These people are living a Caged Life. Combined with the potential of not having shelter (the second level of Maslow’s), these folks might not ever think about starting their own business.

That said, one good thing that comes from having to struggle daily is a natural tenacity for “Hustle”. And, ironically, that’s an important ingredient to building a business.

Community

The third level of Maslow’s Hierarchy of Needs is Love and Belonging. Once we have ourselves taken care of, we naturally want to start reaching out to others. Our need to engage with others is part of what it means to be human. We want to feel connected to people who are interested in the same things we are. I like to think of this as a need for us to feel that we have social proof. That we’re not alone.

As mentioned in the 6 Cornerstones eBook, a tribe is a very good thing to have when we’re aiming for higher success – it gives us support for when the going gets tough!

If this is done with authenticity, it gives us a feeling of esteem (Maslow’s fourth level) because we know that people appreciate the true us!

Once we have our health and know our role in our community, you could say that we’re experiencing a Comfortable Life. Life is good, but it’s not great. And funny enough, it’s been said numerous times that Good is, in fact, the enemy of Great. It’s really hard to give up Comfortable for what’s coming next…

Knowledge and Skills

On the top of Maslow’s Hierarchy of Needs is Self Actualization. This is where we start realizing who we are. That we do have passions, particular strengths, and know where we fit in life. It’s when we have this understanding, that we can master our knowledge and build other skills that will supplement what we already know about ourselves and how we interact with the world.

Because we can always keep learning about ourselves and the world around us, this journey never ends. And if you were looking for a label for someone that’s here…  this is called living a Charged Life.

As a side note, our current school system doesn’t work in our favor when it comes to this obstacle. In fact, it makes it worse. Formal education makes us great soldiers who fit like cogs in a larger machine (society) where we don’t question if we’re in the right place.

So to be free in our knowledge and skill building, we typically have to go outside of the formal school system because it isn’t in their best interest to teach us about who we are as individuals.

One way of gaining more knowledge is by actively going out there and seeing it for yourself. That’s why so many millennials would rather have experiences than having things.

Financial

This factor and the next are not necessarily ascending levels like the past three are. But it’s something that I need to discuss in further detail because they’re not discussed hardly at all in formal education in a way that everyone can understand.

As you probably know, the better our finances are, the more options we have in life. What do I mean by this? In our current world, having financial freedom is what gets rid of living a life where you have a boss giving you orders all the time. Obviously, you can buy more expensive things, travel and see the world, but another benefit of having your finances taken care of is that YOU have the ability to help others out in times of need. Have a family member or friend who’s struggling? You don’t have to think twice about helping them out.

What’s interesting is that financial freedom isn’t really as far away as you might think. In fact, it’s  up to you to determine what that means. To me, I think it’s about living the life you want to live while staying within your means. If your cost of living is lower than what your business (or other income) earns you, then you can technically call yourself financially independent.

The whole point of opting for a business versus having a job is becoming financially free. When you’re financially free, you don’t answer for anyone other than yourself and potential clients – but that’s the same even if you have a job.

Just remember, if you don’t tell yourself what to do, the world will gladly put someone next to you will. There’s leaders and followers. Make yourself a leader.

(Just a note: I watched The Wolf of Wall Street over the weekend. Really interesting movie if you can stomach lots of skin, drug use, and swearing. I found it incredible in how quickly he was able to capitalize on penny stocks and quickly start his own firm. In case you already saw it, here’s a list of other movies you can check out as well if you want to learn more about what being an entrepreneur is all about.)

Government – Know the Rules

We should have a clear understanding of how the rules work in our country so that we can know how we can play the game of life within the rules that are set up.

In other words, I like to think of a government as being the entity that makes the rules for it’s people. Which is true, right?

If you think of great sports players, they know how to use the rules to their advantage when needed.

Take Peyton Manning, for example. One of the best, if not the best player that ever played the quarterback position in football.

Up until the past couple of years when they changed the rule, occasionally, he’d hurry his team up to the ball and take the snap as quickly as possible. Why? Because he wanted to get the other team sleeping with too many people on the field.

The other team would get penalized which would in turn gain him a few additional yards… getting him closer to his goal.

Knowing little ins and outs of how the rules work, can really help your game.

Action Steps

So, that about does it! On that last note, if you do have any feedback you’d love to send my way, please do. I’d love to hear it!

As for this post, I wanted to dedicate some time to open up about what personal freedom is all about and let you in on my brain a little bit. These topics are important to me, and I hope you find that they’re cool with you too. My hope is that maybe what I’ve said here will help you prepare for what’s coming… not just in your business (because again I believe it’s the only way to have Financial Freedom) but also help you navigate the waters of life in general.

Supplemental: My Perspective on the Current Political Scene

If you’re not following me on Facebook, you’re missing out on some good postings recently. Currently, the election cycle is in full swing and as many of you know, I’m what many might call a Conservative Libertarian.

In my mind, the simple description of a Conservative Libertarian who believes that the government is in charge of the basics for everyone. These basics are expressed through the Bill of Rights and the Constitution. These are the rulebooks for our government. They say what the government CAN’T do.

Somehow, people have gotten this perspective that they’re about what the government CAN do, which is why they might also think that the rules are out of date. However, when you change the rulebook and what it can do, you’re changing how the game is played.

People generally don’t understand the rules – and again, it’s at the fault of “Formal Education”.

Where Things Stand Currently

Currently, many people rely on the government for one program or another. Typically these are the same people who are stuck in the first few levels of hierarchy of needs. They don’t see past tomorrow because they can’t. So why should they care about what comes after it?

While these programs seem like they’re doing good, they’re actually weakening us as a country. Why would anyone work for something if they’re going to get it for free? Principle? Sure. But for how long?

The problem is that there’s so many people out there that don’t care that what they rely on to get to the next day is coming off the hard work of others. It’s not even that they don’t care. It’s that they’re indifferent to it. They don’t know how things work.

As more and more people take “advantage” of these programs or rely on the government to make big decisions for the people and make everything easier, the more those who have made working for government a career gain more power. Not just power for themselves, but power over you, the individual. This is called Progressivism.

Currently, we have two people who, in their personal history, have shown that they are Statists. A Statist is someone who believes that the state should control either economic and/or social policy to some degree.

One is from Big Money and the other is from Big Government. Many people don’t realize that Big Money folk pay Government members to make legislation that will help them out. The more that these people make laws together, the more the little guy (you and I) get pushed out.

A Growing Oligarchy

As we continue to ask the government for favors because we “deserve it”, we move closer and closer to what’s called an oligarchy. (Here’s one of most referenced videos that describes what that is and more.) The more favors they provide, the more people that need to be in control of those favors. The larger the government (or ruling class) gets.

If the United States ever becomes an oligarchy, we will have became the opposite of what the country was originally founded on. A place where we can never have the opportunity for Personal Freedom. It won’t matter how much you tried to do what you wanted, at this point you have a society which has a specific purpose for you, and you’re going to do that specific job.

So this is why I harp on politics as much as I do. Right now I realize how much we have to lose if the rules are changed completely. While I’m fairly new to this whole personal freedom chase myself, I want to at least have a shot.

With the government adding more and more rules in how people function together, it gets harder and harder for EVERYONE to be more and achieve more in life.