Labeling Business Accomplishment: Find Your Place, Your Peers, and GROW Faster!

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With all the business training going around these days and the interaction of people at all levels of business, many business trainers have tried to label where people are by using a scale or other descriptive words to illustrate where people might be on the entrepreneurial path.

In Fizzle, for example, they have a roadmap to developing one’s business that contains three distinct phases that I chatted briefly about in this post few weeks ago. These 3 phases describe those who are starting their business:

  • Phase 1: Clarity stage (Figuring out what you want to do.)
  • Phase 2: Building Your Business (Building it enough that it replaces your day job financially).
  • Phase 3: Scaling (Fine tuning, adding paid team members, and growing larger than what you could do on your own)

 

While these three phases work out really well for Fizzle because they’re all about getting us from nothing to something, I believe it’s 3/4’s of the full story. Plus, as for the overall business world, there should be a description to describe those who have reached a high level of their own growth and are strictly focused on helping others grow. John Maxwell would call these Level 5 Leaders. Some of those folks might include serial entrepreneurs, gurus, angel investors, philanthropists, and advisors. Again, think more like Tim Ferriss, Pat Flynn, Gary Vee, on to someone like Oprah.

Essentially, people that wouldn’t be using Fizzle because they would have outgrown it.

For about a month, I’ve been trying to come up with a more generic ranking in helping people quickly understand where people are in the business world.

Finding the Solution

In a recent poll that I conducted on Facebook, I asked the members of a group where they fell in building their business. I wanted to find out where people were so that we could find out the makings of the group. This would lead us to reach out to those that were in similar levels and also figure out who we could reach up to for help.

 

Here was that poll:

business building

Where do you fall?

Besides the fact that I realized that I apparently don’t know how to use the alphabet (what happened to g and h?), I found out that all of these levels were being used to describe where people were in the group. Many were new and hadn’t started even building a platform (groups a and b), while a few were starting their business and had some success (groups c and d). Yet, others were having more success and scaling (groups e and f). Even more interesting, is that there are folks in the group that have had more than just success with online business, they’ve started a few businesses online and could be straight up veterans. It’s really hard to tell why those people are in the group. Networking? Sure.

Now, as far as the first three segments – I think you can describe those as the Clarity, Building, and Scaling segments from Fizzle. But what about that 4th group? I had to figure out something that could describe all 4 groups. And that’s when it hit me.

Why not use the labels that we’re all so familiar with when it comes to accomplishment in the scholastic world? I mean, it makes sense.

Let’s Look at Some Definitions:

Why does it make sense to use these terms that a lot of us might want to forget? Well it’s because they actually have appropriate meaning! Check this out:

The term Freshman dates back to the mid-16th century where it has invariably meant either “newcomer” or “novice.”

Sophomore is derived from two Greek terms, sophos, meaning “wise,” and moros, meaning “foolish” or “dull”. Meaning that the term Sophomore originally probably meant a wise moron! (I would definitely say I fit this rank right now. I know a lot of stuff, but I’m not exactly sure when to use it all!)

Junior simply means the younger of two. This is defined in relations to their more learned upperclassmen. Early on, juniors were called “Junior Soph,” and seniors were denoted with “Sophester”.

Senior has been used since the mid-14th century in English to denote either an older person or one of authority.

Cool, huh? Easily fits the different groups of folks in the group!

Check this Out

So here’s something else that I realized. When it comes to business, most people when they jump from one business to another have to start over again. As upcoming podcast guest Theresa French said in her interview, “going from one business to another type of business is just as hard as going from working a job to a business”. So, if that’s the case (which I’m pretty sure it is), then that would mean that those that start something new, are freshman again. (Makes sense, this is how college works.)

However, because they’ve already gotten their feet wet in business, I’d think that it’d be more suiting to call them sophomores again. They have skills, they just don’t know how exactly to apply them yet.

Grow Faster by Working with your Classmates!

Ok, so now that you’re familiar with these terms, why is it important? Because, it’s almost ALWAYS something that industries do – come up with their own words to describe something that might be complex to others outside of that industry.

Just like academia, the rules of business stay the same. What changes is the knowledge used for a particular business and how we execute in our industry. The catch is, as solopreneurs, we all have varying degrees in how well we’re doing both.

Typically speaking, the more experience we have, the more we’ll know how to wield both knowledge and execution. Labeling these levels of experience helps us determine whether we’ll be using our time effectively with the other person.

Freshman always want to learn from upperclassmen. However, working with seniors all the time might not be the best thing for them.

While it’s good for both parties to be around each other from time to time to expand each other’s point of view, there is a ton of work between a freshman and a senior. Just like in high school and college, the freshman gets frustrated that they can’t keep up and the senior gets frustrated when the freshman just doesn’t get it.

We have to learn from the upperclassmen, but practice with those who are our peers.

Action Steps

So this is a fairly simple activity. Figure out which level you’re at and connect with those that are close to you in experience. Perhaps even start a “study group” (aka mastermind) with them! (Just like when you’re studying, you’ll learn things much quicker from different perspectives than if you were to just go it alone.)

Are you a freshman? A sophomore? Maybe even a junior? Who are the seniors in your life? Are you learning from their path of success and how to apply things they’ve learned on your own journey?

Have you made already made a mastermind of peers that you can grow together with? If you have, that’s great! You know that iron sharpens iron. If you haven’t, think about who you’d want in that group. Freshman don’t tend to care who they study with, however, it might be best to start out with other freshmen or sophomores. Anything higher and you might find yourself drinking from a fire hose.

As a sophomore, a junior, or even a senior, you have to be picky not to get too many lowerclassmen in your group. Otherwise it doesn’t do YOU any good! Don’t let your niceness weigh you down. You’re not doing them or yourself any favors!

Quitting Without Regret: A Critical Key to Successful Creativity

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If you’re like me and many other creatives that I know, your mind never stops coming up with new ideas that you believe could add value to other people.

Chances are, you probably have some sort of journal or list somewhere that you can write down ideas on as they come to you.

Just last night, I was listening to Michael O’Neal’s (host of the Solopreneur Hour) interview with Pat Flynn about Pat’s new book, Will It Fly?, and a question came up for Pat that I’m not sure I ever truly heard him answer before until he answered it here.

Many successful entrepreneurs talk about 90 day sprints in which they focus on learning and doing one new thing. However, what Pat answered was very interesting. He said that instead of cutting up the year into 90 day sprints, he actually focuses on two new things for the entire year.

That honestly blew me away. That seems like such a small amount.

But if I think about it, that’s what he’s done. Just kinda going back through his income reports, I can think about what he was up to during that time. For example, in 2013 he wrote his first big ebook, Let Go. In 2014, he was all about systematizing and hiring “fuller” time help. He even spoke of it several times that year. That enabled him to start making and releasing more stuff including “Ask Pat” and doing more videos on YouTube in a series called SPI TV. And in 2015, he was all about going big and expanding his brand as a whole – becoming a regular speaker and embracing his “CEO” role (even though he’d say he doesn’t like that title too well!).

I’m sure Pat wanted to do all of these things for several years. If you dig, you can see he started things here and there. (For example, there’s evidence on his YouTube channel… his oldest videos are 6 years old.) He didn’t have the capacity to do all the things on a regular basis until recently. He knew how to quit without regret. 

Knowing Your Capacity

Let’s face it, unless we have a team, we’re not going to be able to do everything we want to do. Really. And even then, we might not be able to. (That’s why companies continue to grow.)

There’s two reasons for this, one is that you simply have 24 hours in a day. Even if you’re a workaholic like Gary Vee, you’re still only going to be able to do so much. The second is that you come pre-programmed with certain personality traits, and there’s just going to be some things that you’re better at than not.

Even if you’re a workaholic, there’s a good chance you might risk burnout and/or miss out on other aspects of life.

As Angles of Lattitude co-host Laila recently pointed out in a ‘scope of hers, “you have to know what you REALLY want”. While she was able to work herself into working at NASA, a lot of what she did to get there forced her to skip out on other aspects of life. Similarly, while she’s always wanted to be an Professional Engineer and recently had started studying to take the test to be, she realized that it wasn’t for her… at least not right now. She’s currently starting her own brand, working a Fast Track program with Beach Body, helping with the podcast, and on top of that, she’s working part time as well. She simply didn’t have the capacity to add the test on top of all of that.

I think that this was a great choice on her part – even if, for her, it was a really painful decision. She re-realized what her capacity was and she made the decision to not go over that limit.

The Big Misconception

So, at this point, you might be thinking “Ok, that’s great for Pat and Laila, JC. But honestly, I can’t afford for my startup to fail. That’s why I HAVE to try so many things. I need to play it safe. One of these things will work.”.

Will it? Do you think that will help? To me, that sounds like a recipe for failure.

Pat and Laila are simply two recent examples I can think of in the entrepreneurial arena.

Let’s jump into the sports world for a second. This past Sunday was the Super Bowl. Do you think that Peyton Manning ever tried to become a great golfer in the years that he was becoming a legendary football player? No. He was too busy studying game film and working on his own fundamentals to become another kind of athlete. However, that would have never have crossed his mind as he’s been a pedigree quarterback his entire life.

Here’s another example: do you think that anyone that’s running for Presidency of the US in 2016 has the capacity to become president if they were focused on keeping any other kind of job outside of a political one or a business that ran itself? No way!

I’m simply getting at this simple point: There might have been people who were able to burn the candle on both ends. But if you really want something to be hugely successful, you’ll probably need to put all of your effort into that one thing.

When you start to pile up too many commitments on your plate, you have no choice but to start letting other tasks and ideas fall through the cracks.

Taking the Next Step Without Regrets

So now that I might have twisted your arm into realizing that you might have to let off the gas on some of your current efforts and/or ideas, how are you going to do so? For one, you don’t want to be considered a quitter. Secondly, you don’t want to truly give up those ideas.

I believe that there are a few good ways that you can set your mind at ease.

  1. Declare Victory and Move on. Realize that whatever you were working on was merely a project. If it was merely a project, and you learned something from it, declare it as a victory. Move on. For me, I’ve been pouring some time developing a couple of products since re-launching the site back in May. One was a guide to writing resumes and cover letters. The other was building the ultimate guide to connecting with anyone.After doing some groundwork and some idea bouncing and verifying, I realized that these items weren’t going to be as useful to you guys as I hoped. What I learned is that if I have any future product ideas, I really need to ask you all what would be a good product. (FYI… I do have one in the works now!)
  2. Prioritize Them. You can only do so much. If you need a visual, think of your capacity as being the top of a traditional stove. There are 4 burners. If you cook with a stove, you probably know you use the front two burners the most. They’re the most active. The back two are merely for more passive secondary items.Many times, I think about my efforts like this. I’m going to have two projects that are taking up most of my time. However, there are some things that while I would love to do them now, I’m going to have to make them secondary. Secondary items can not require the focus of a front burner item. If it does, I’m just going to have to remove it all together. (The last thing I need is to burn the house down, right? aka burnout.) Right now, when it comes to building New Inceptions, my front two burners are being used for building weekly content and building real friends and allies in the creative space. The back burners are building the New Inceptions audience and a product for them. I’m not doing anything else that isn’t related to accomplishing these four tasks.
  3. Share the Responsibility. Teams don’t have to be made of employees. You can make a voluntary team of like minded people who are going after the same goals. The main difference is that employees work for an income. Volunteers work for a feeling of purpose and belonging. The co-hosts of the Angles of Lattitude podcast are all volunteers. However, they realize that we’re all going in the same direction: to have our own brand, credibility, etc. As the show continues to gain traction, they’ll be more and more recognized as a contributor. Eventually, the audience will start seeking them as authority figures beyond the show.

 

This Week’s Challenge:

In today’s world, it might seem like a weakness to give up on something you’ve set out to do. You might have phrases in the back of your mind that are repeating, such as “quitters never win” and “not quitting is half the battle”. But are those things really true? I’d argue that quitters DO win. I believe that the best entrepreneurs – the best professional creators – do know when to quit. In fact, they do it all the time. They know what they should be focusing their time, energy, and money on and they quit the rest.

What should you quit doing? What should you postpone? What should you be spending more time focusing on?

Let us know in the comments below this post.

niche marketing

How to Use Niche Products and Marketing In Developing Your Brand and Business

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As creators who are wanting to start a business from our passions and interests, we are told from many marketing experts that choosing a niche audience is how you start a profitable business. They say you have to niche so deep that when you find an avatar – a representation of your perfect audience member – which will consider anything you make for them a must have. An example of an avatar might be a 25-34 year old, married, woman who finds herself stuck in middle management and wants to start making crafts for a living. (That’s an example, not my avatar!)

Basically, from this perspective, you make products for this one avatar. This type of business building is based on having a Niche Product.

The best way to get a niche product is to question anywhere from 5 to 20 of people who fit your avatar, find out what they want, how much they’d want it for, make it, and sell it to them.

Are you familiar with this method? If you’re a Fizzle member, you should be. If you’re a Foundation graduate you definitely should be. Both suggest that this is a relatively foolproof way of selling products.

Essentially, if you go this route, your recommended elevator sentence goes something like this: “We make ______ for _______ so that they can _______.”

I have no question that this model works… and it works well.

However, it seems to me that this might be missing the mark for some folks. If you’re like me, you might want to put your time into something that has a little more meaning for you in it. Something that you have a definite “Why” in doing. And to be honest, if you niche too far down, you might lose that Why. (We’ll talk about what that “Why” actually is in a second.)

To make it easier on themselves, some solopreneurs make their niche fit who they used to be. They make products and platforms for their old selves. Pat Flynn, Tim Ferris, and Lewis Howes are great examples of this. This seems like a straight forward solution. However, if you choose something outside of that, you might grow tired of working with that group. This fear of growing bored or even unwilling to work with a certain industry has given me issues in the past. The deeper I niched down, the further I got away from what I wanted to do. I have so many interests that all relate to each other that I couldn’t stick to one thing.

However, over the weekend, as I was listening to Brendon Burchard’s Thought Leaders Roadmap training and I had a eureka moment. Everything was made clear by a small section he discussed and I want to share it with you guys.

Definition of Niche Marketing

One of the things that Brendon touched on was a piece where he talked about Niche Marketing. He said that it wasn’t actually initially designed as I described niche product building above. I can see how many people use the terms interchangeably and it can become confusing. So let’s clear it up.

Niche Marketing is simply defined as

targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers.

You might be wondering what the difference is. Well, for one, there’s no mention of an avatar. And, there’s no mention of building a product based on what that avatar wants.

It just simply says that you market based on the niche… not make the product itself based on the niche.

Example of Niche Marketing at Work

Can you think of any companies that use niche marketing? For me, Apple comes to mind. In his TEDx talk, Simon Sinek gives a perfect example of what separates their marketing practices from other companies. He talks about the Why factor being key in why they build what they build.

Let’s look at this elevator sentence: “We’re Apple. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making sure our products are beautifully designed, simple to use, and user friendly. We just happen to make computers. Want to buy one?”

Now, let’s look at the first commercial series for the iPhone:

All you have to do with this is recognize that Simon’s message fits perfectly with these ads. Also, realize that it’s one product but multiple niches are messaged to through the various ads:

  • The first ad (after the intro ad) is for people already using an iPod. It shows how the iPhone is like an iPod – but better.
  • The second ad is geared more for a general demographic – maybe a little technology friendly..
  • The third ad is designed for the “on the go” type.
  • The fourth ad is designed for people who only browsed the web on their computers because they don’t like mobile versions of the web.
  • The fifth ad was designed possibly for those who might not know about the current trends in tech.
  • The last ad was for the busy on the go executive who needs things for their business.

You can see the same message being displayed in the next generation of ads. The difference is that they just added video:

And finally, here’s an example of an ad that shows their message for the Macbook Pro.

They didn’t even talk about the computer’s capabilities here! But why should they? They have brand recognition that it’s going to be easy to use because the iPhone was. What they did illustrate is that it was beautifully designed to drop weight down even more. This is part of their Why!

My Big Eureka Moment

The message that I’m getting across here is that there are two ways to market to a niche. We can take the advice of many of the popular marketing experts out there and make a product for a particular niche and get a definite sale. But we’ll be limited to our overall scope of how many people we’ll be able to sell to.

Or…, and here’s the big eureka moment, we can do both. We find out what several markets want, make one solution for all of them, then market it out to all of those markets like Apple has done with its products. (Apple may very well do this already. However, I know that part of what makes them who they are is that they build products that a lot of people don’t even realize they wanted. Most recent example is the Watch.)

I think that’s what Brendon does and that’s why he’s been able to grow so quickly in recent years. 4 Million Facebook likes of this writing. I think he knows what he’s talking about. 🙂

This Week’s Challenge:

Think long and hard about what you want from your future business. Do you want to create quick seller products? Or do you want to become an expert in your field – offering products that are not only meaningful to your brand, have a lasting impression, but also match your Why? If your answer is the second, think about what modality you’d prefer to provide your services in first and also think of a couple of possible complimentary products as well. In other words:

  • Create “high level” niche products and sell them through niche marketing.
  • Make sure that these products fascinate you (and you can talk about for 3+ years)
  • They’re in the modality you LOVE first. (Book, audio, video, or … etc.)
  • There are 3 products per “brand topic”. Then Stop. (Book, audio, and video, then … etc.)

If you’ve already started creating products, I’m curious – did you start with a Why? What kind of products have you sold that match that Why?

Ginger Kern

Ginger Kern: Exploring the Traveler’s Mindset – Experiencing Big Adventure Through Transformative Travel (AoL 020)

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Travel is something that is brought up constantly in the creator / expert / lifestyle business industry. Many of us travel as much as we can. Others simply make traveling part of our regular lifestyle.

Two of our most popular past sessions featured two regular travelers, Cam Adair in session 8, and Marianne Jennings in session 12. They have made it a point to be on move around the globe – for different reasons, I’m sure.

When it comes to actually doing the traveling, however, there are some of us who wouldn’t mind going, but aren’t sure where to start.

That’s where today’s guest, Ginger Kern, comes into the picture. However she’s more than a traveler’s coach. She’s a coach who instills traveling practices within her coaching.

Being a major proponent of what’s called, transformative traveling, she has come to realize that when you see the world as a traveler, you see the smallest things in your own world in a whole new perspective. In fact, I would call it being more aware. As a traveler, that’s what you have to do in a new land – even if you’re in a new city just a couple of hours from your home.

In today’s session, we discuss how she came across her Traveler’s Mindset, where it’s taken her, her experience as a TedX speaker, and what she plans on doing in the not too distant future.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where her love of travel came from.
  • How Greek Mythology propelled her into her traveling interests and gave her courage to do so.
  • How traveling has lead to her learning multiple languages.
  • How to become a presenter at a TedX talk
  • What she got out of speaking at the TedX event
  • How Ginger has incorporated travel in her coaching
  • Why she believes a “rite of passage” is needed for someone to kickoff  their dreams.
  • Tips for newbie coaches including how to get paying clients.
  • How her life and week compares to a typical Type A entrepreneur
  • What she considers her home base.
  • Thoughts about small towns and how that can be a great launchpad to explore… or not.
  • What future goals she has including possibly doing more things with transformative traveling.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Ginger’s TedX talk:

Traveling Lifestyle Video – USA Road Trip in 3 Minutes:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Soundcloud. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Four Systematized Business Building Resources Which Will Help You Find Clarity in Your Work

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The world tends to mistake desire for clarity.  When people talk in a no-nonsense way, it’s often mistaken for aggression. Getting aggressively engaged with your future will bring you clarity.

In a world of much chaos and huge differences in “factual” information, it’s pretty easy to get confused in what we want out of life. We spend so much time figuring out who we are, that many times we forget the actual process that we’ve taken to get to that point.

We forget that not everyone has had our struggles. We forget others don’t have our same background. And many times, we see the strengths that we’ve developed as no big deal.

Many of us, while we know we’re good at things, simply don’t choose to capitalize on those experiences and strengths. Many times believing that we have to emulate someone else to be considered “successful”.

But that’s simply not the case.

When we look at many of our favorite successful people, we might have different ideas of what made them succeed. It’s easy for us to think, “Oh yeah, that guy is a product of the system they’re in!” or “she was just lucky,” or my favorite, “dude, he simply has extraordinary talent”.

But, from successful person’s perspective, are those the true secrets to their success? That the reason they were good is out of their control?

Of course not.

So why is it that so many of us believe that success is given to us? That it’s from an external source?

Personally, I think that we’ve been trained to think that way. Our past schooling and our supervisors were the ones in charge in determining if we were successful. Success was based on our grades and our ability to move up in corporate ladder.

However, I’ve re-learned that true success comes from being able to build a sound foundation that all your future choices will be built on. That sound foundation is often referred to as clarity of purpose or simply clarity.

What Championship Sports Teams can Teach Us About Systemization

For a majority of people, professional sports seems simply as form of entertainment. On the surface, I can see how they see that. And frankly, they are. And I think that’s how many of us started watching our favorite teams. However, as I’ve grown older, I’ve realized that we can study them, not for stats and trivia, but actually for key elements that we can apply to the rest of our life. We can learn about relationships, teamwork, leadership, communication, execution, metrics… the list goes on.

For me, I learned a ton from watching the 2006-2007 Colts team win the Super Bowl. Every year prior while Tony Dungy was their coach, they focused on the small things – the basics of the game.

They focused on tackling. They focused on timing. They focused on communication development. I mean, compared to today’s team, they were pretty polished on every aspect of the game. There’s no way that this would have happened to that Dungy team. The team was simply prepared to win that Super Bowl.

Looking around the NFL, there are a couple of teams that might stick out as teams that just “have it”. They have a working system. One of those, as much as I and other NFL fans would hate to admit, is the New England Patriots.

For as far back as I’ve been a fan of the Colts, the Pats have been a powerhouse in the NFL. While there hasn’t been too much released to the public about how they win so regularly, NFL fans can tell that the program that they utilize works for each player on the team. A program that stresses that their players must “Do Their Job“.

Across the sports spectrum, we can see many instances in college basketball. Take for example, Coach K. Just like the system that the Patriots have with Belichick, part of what makes coach Krzyzewski is that he starts with the basics and that he wants feedback from those that are around him. Before Belichick and Krzyzewski, there was Bobby Knight, and before him there was John Wooden. Each had winning systems.

“But, JC. You just said that people aren’t a product of their environment.”

Well, they are and they aren’t. They are in that a good system can provide a player a good environment to get better in. However, it’s up to the player to take advantage of that environment. Those that don’t follow the system are yanked out and replaced. That said, the more a player excels in that environment, the higher potential they have. They excel, they get rewarded by more playing time. They can’t let their ego get the best of them or the team and they, themselves, won’t win.

They simply need to let the system work it’s magic on them. For some it takes a little less time than others. However, when the player utilizes the right system, they’ll have a much better chance to succeed than if they were the only star on their team… or outside of the league all together!

 

Systematized Business Building

Since personal development and business development have gone hand in hand since the Wallace Wattles days, we should realize that there are ways to build a business and ways not to build one.

Recently, I’ve been hearing a lot of the same material repeated about building a business. Each time I hear it, it differs just a tad bit. However, the foundational pieces stay the same. And the biggest and most important piece that most people who want to start their own business struggle with, right from the beginning, is clarity.

Following a system that can give you clarity, just like in sports, is a HUGE advantage when you’re trying to figure out a business that’s going to function and be successful.

Through the 8 years that I’ve been studying the entrepreneurship world in detail, there have been only four sources that I quote regularly for helping me move on. One of them is finally systematizing his findings. So I wanted to do a quick review for you guys today. Depending on what you want to do, these will all help you move forward without wasting time and money.

Leadership Team Development (LTD)

Type: Immersive Training. Everyone starts from nothing. You will be working with sponsors who have had success already. You’ll be selling already existing products and getting others to join your team. Marketing and training is available through the company.

Cost: Varies. Depends on how you get started. Whether or not you buy the same product you advertise. How much marketing stuff you’ll use.

So this is going to be a hard turn off for some. However, others will love it. Just depends on what you want your business to incorporate. If you want to just focus on marketing and growth, this is totally your thing. If you want control over R&D as well, keep moving down the list.

For me, if I hadn’t started with LTD, it would have taken me a little more time to get into personal and business development. As far as passive income goes, nothing beats the multi-level marketing business type.

Why?

Well, for one, it’s super simple. Because anyone can enter and it doesn’t take a genius to be successful. You simply move product for the main company, and you get more people started as IBOs, coaches, or whatever they call their members.

The second thing is that the right groups, like LTD, will teach it’s members life skills (I learned about John Maxwell and Coach K, among others, from LTD).

And the third thing is that if you truly build it like those that have gone before you discuss, it literally is the most passive income source available out there available for people at all levels. Once you build your business, if you’ve brought in the right kinds of leaders and trained them well, then chances are as your group gets bigger, you’re needed less and less. Oh, and your income increases as well.

If you’re wondering, I’m still a card carrying member, so if your interested to know more, contact me directly about it.

Just make sure you put “LTD” in the Subject line somewhere.

The Foundation (TF)

Type: Immersive Training. Again, everyone starts from the bottom and works their way to the top. You will be working with coaches who have been students in the program before. Originally geared towards building online membership software (Software as a Service).

Cost: Relatively high up front. The expense of being in this program runs in the thousands. So it might not be an option to all future entrepreneurs. But it’s definitely worth it as you will be fully virtually immersed by the class.

Another very focused group that I’ve been a part of has been the Foundation. There are 10 types of online businesses that you can start. Being a “engineer” is one of these options.

As an engineer, we specifically fix a problem that clients and future clients will have. Many times that solution will be done through building software. We do this through what TF calls Idea Extraction. 

Now, idea extraction can possibly scare plenty of people because it might involve cold contacting people – especially if you’re not connected to an industry you want to help. However, there’s ways to mitigate the effects of doing this contacting and it’s explained within their course.

Check them out here.

Pat Flynn’s Book: Will It Fly

Type: Independent Training. Most training across the web is what I’d consider independent training. “Students” can start anytime, anywhere, and at any level. (The previous two options makes everyone start from scratch.) They have complete control over everything about their platform. Some might find this level of control too much. Others might love it.

Cost: Least expensive of the four as it’s a book. However, it’s put together from years of Pat’s studies for his blog and interviewing for the SPI Podcast.

Being released in February 2016, I have had the pleasure of being on the Book Launch Team for this book by the Internet Marketing Crash Test Dummy himself, Pat Flynn. While it might not come with the specific community that the three other options have (not saying Pat doesn’t have community, he does), it does have a great interactive framework that you can use to start your online business.

Specifically the book is divided into five sections. Those five sections are:

  • Mission Design – Through a series of thought-experiments, we’ll make sure your target idea aligns with and supports your target goals.
  • Development Lab – No matter where you are currently in your business, this phase is used to uncover important details about your target idea that you haven’t even thought about yet.
  • Flight Planning – This is where you’re going to assess the current conditions of the market that you’re entering so that you can see what (and who) you’re up against.
  • Flight Simulator – You will be combining everything you’ve learned through your research together to actually validate and test your idea with a small segment of your target market.
  • All Systems Go – You’ll be doing some final analysis to make sure you’re ready to move forward with your idea. In addition to that, you’ll get some helpful insight on your next moves, and how you can take a lot of the information you’ve uncovered during your research in this book forward with you, so you know your next steps.

Check it out here. (Amazon affiliate link)

Fizzle.co 

Type: Hybrid Training. Is a mix between Independent Training and Immersive. While you go at it your own speed and can start from any entry point, there is a community to ask questions regarding anything you might have problems with. I believe this is the Jack of All Trades solution.

Cost: Typically $35 per month. However, there is a trial period. Which you can try here. (Affiliate link)

This resource for building your business, like LTD, is for the long term. You can learn the basics that Pat discusses in his book, but it will take you from creation all the way up to scaling up to a point where you actually start hiring a team to help you. As of the writing of this post, I am a local Fizzle meetup host for Indianapolis.

There are three main phases:

  • Find and Develop your Business Idea – Build a Solid Foundation
    roadmappage-phase1
  • Launch Your Business – Earn Enough to Support Yourself
    roadmappage-phase2
  • Optimize & Grow to Increased Profitability & Sustainability
    roadmappage-phase3

 

Again, you can get started at Fizzle for a free trial here!

If you’re interested in being the best in anything, you got to find a working system to learn it in. As you can tell, I’ve gone through several myself. While I take full responsibility for my lack of focus and discipline in the past, it is my sincere hope that you will be able to excel in any of the above programs.

While each resource above is geared towards making you successful, whether or not you acquire that success is up to you. As the Under Armor Tom Brady (the Patriot’s quarterback) commercial says, “You are the sum of all your training“.

Homework:

If doing what you love for a living is really what you want to start working towards this year, I believe you need to get yourself in a system that will help you focus and excel. There are many out there, but I hope this review gives you somewhere to start. Below, feel free to ask any further questions about each resource you might have.

If you’re a seasoned pro and have had training outside of these 4, I’d love to hear about your experience. Eventually, I’d like to get a guide and/or review for various programs so that people don’t waste their time or money on a program that doesn’t fit them.

AoL 017: Helping Organizations Find Their True North through Projects with Frank Forte

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As movements and organizations grow, they sometimes lose the soul of what the organization was originally based on. Or, perhaps they’ve grown with the original intent for so long that they are too chaotic for their own good.

Take academia for example. When I was a graduate instructor, the head of my department didn’t get along too well with the head of the actual building. One was in charge of courses in her department, the other was in focused on building connections with those who were outside of Purdue. As far as I could tell, what happened was that as the building and all the activities outgrew the department, the old department head wasn’t made in charge of the building as a whole. The powers that were opted to pull someone in from the outside.

One would think that for the place to be effective, that they would have set their differences aside and worked together. But they never did. (Eventually the building head left for greener pastures. Good for him!)

I’m sure places that you’ve worked at or with have had similar communication or vision issues. Unfortunately (or fortunately), outside of academia, these differences eventually will have to end. Otherwise someone will lose their job, client, or even worse, the organization might fold.

Oftentimes, outside help is needed to fix these issues.

Amongst other things, this is what this session’s guest, Frank Forte, does. He helps companies find their true north as he “speaks, mentors, coaches, and consults for individuals and companies on how to effect change through projects.”

Frank has worked with organizations of all sizes on multiple projects and has come to the realization that people are ultimately what need to helped. I like to think he does it in a way that is under the radar.

In this particular session, we discuss how companies of all sizes need to understand leadership and what makes a successful consultant and entrepreneur.

IN THIS EPISODE, YOU’LL LEARN:

  • How Frank got interested in leadership and how he’s applied what he’s learned in organizations he’s worked with during his career
  • Two big keys in being a good leader
  • Why consultants should see themselves as entrepreneurs
  • The difference between Freelancing and Consulting
  • Why he believes knowing how to wield leadership is vital in being a successful entrepreneur no matter the size of the business.
  • Why it’s important to stay out of the blame game
  • What are steps to becoming a successful consultant and/or coach
  • The most important traits that an entrepreneur should have.
  • What he means when he says “he affects change through projects”
  • What he believes that companies have focused on in the past 10 years and what that means for entrepreneurs in the future.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

In this week’s show note extras, I have a couple of pieces that I think further illustrates Frank’s perspective on work.

The first is a video is a favorite of mine, featuring Simon Sinek. In it he talks about the important of starting with “Why” and talks in depth about how about how Apple does things the way they do. I’ll think you’ll quickly realize why it’s one of my favorite TED talks.

The second resource is one that is focused strictly on how important basing your life and your work from your passion truly is. I had a “wow” moment in this one as the person that Srinivas Rao is interviewing, Phillip McKernan, talks about how so many people in the world utterly refuse to follow their passion – even if they’re clear on what it is. He’s definitely a guy I’ll be paying attention to in the future.

Phillip McKernan on the Unmistakable Creative Podcast

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Allie McAdam

Allie McAdam: Secrets of Being a Young Successful Mompreneur (AoL 016)

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Creators are generally a different breed than most. Many times, we find ourselves trying to fit into a world that is so focused on consumerism, that we Creators are kinda looked at funny when we tell people what we do.

Even this past Christmas, I found myself having to explain to multiple family members what it was that I was doing. They still live in a world where they get up before the crack of dawn and are in bed early in the evening to do it all again the next day.

As a night owl, that was never going to work for me. Let alone the fact that, in the long run, I don’t take orders very well. It’s never been in my personality. (The longest I ever held a job was for 2 years!) In the end, I have no choice other to be an entrepreneur.

Our next guest, is no different. In fact, as a young Millennial, Allie McAdam found herself kicking authority as well. In fact, like many of us entrepreneurial creators, she calls herself happily unemployable. She knew this as she was going through high school and when she graduated in 2013, she knew that she wasn’t going to be going to college.

However, the story doesn’t end there. In 2014 she also had her first child. So that makes her a Mompreneur! So she had to grow things quickly to be able to support her kid.

How was she able to be a new mom and a new business owner? That’s what we talk with her in this session about.

So, if you’re a young business owner who’s thinking about having kids (like me!) or you’re a young parent and thinking about starting a business, then you won’t want to miss this discussion between Trin, myself, and Allie.

IN THIS EPISODE, YOU’LL LEARN:

  • How she got into web development.
  • Why gaming can be a good thing
  • What has helped her succeed in life as a young mom.
  • What her definition of happiness is.
  • Does she resonate more with the “younger” or “older” Millennial
  • Her thoughts of being an independent thinker and how that’s gotten her into trouble in the past.
  • The importance of mentorship.
  • What she thinks is trending in the expert space and the importance of being genuine
  • How mompreneurs can foster a work-life balance
  • Why she loves Blab so much and her perception of Twitter and Instagram.
  • How to pick a tattoo you can live with
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

In this episode’s show note extras, here are some items that relate directly to the family and entrepreneurship.

First up is Jill Salzman’s Founding Moms. It’s a collective of offline meetups and online resources where mom entrepreneurs can exchange, connect and learn from one another. You can see Jill discussing how Mom’s make great Entrepreneurs here:

Next are two links for entrepreneurial dads.

First up is Startup Dad HQ with Joel Lewis.

It is a great resource for Dad’s who want to or have started a business. Started in 2014, Joel says that he wants to use Startup Dad HQ to “help Dads be fully engaged in every aspect of their child(ren) life and at the same time pursue their dreams of building a business that will not only afford them the lifestyle they want for their family but also leave a MARK on this world and a LEGACY behind.”

Next is ‘trep Life Dad with James Oliver, Jr.

On treplifedad, James shares the joys and pains of running a tech startup (wemontage.com) and raising a family.

And last, I have a great video of Cameron Herold who talks about how teaching kids to entrepreneurs can actually be a good thing.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!