how to sell

Chris Spurvey – The Ambivert Advantage – How to Sell When You Don’t Like Sales (AoL 176)

For many people, the main reason they don’t start a business is simply because they don’t want to (or feel they can’t) sell. In fact, many of the most successful books in business are those that teach the reader how to sell. And interestingly, many of those books teach tactics that reinforce the reader’s perspective of sales. This perspective being that sales is all about bypassing objections that a potential buyer would have.

However, what I’ve learned in the last few years is that sales, when done right, is more about adding value or service to someone who needs a particular solution. Meaning that, if you’re looking to develop a sales process, it needs to include a phase where you can ask questions from the potential buyer. It also needs to include a point where you suggest the solution based on the buyer’s needs. And then, if they need help, they’ll ask for it.

This session’s guest, Chris Spurvey, is all about that process. And, in fact, he suggests that ambiverts, who are people who aren’t quite extroverts or introverts are the best equipped to do sales.

Interestingly enough, most people who can’t think of doing sales the “traditional” way, are, in fact, ambiverts.

In this session, we learn from Chris why ambiverts like him, have this special power to be super successful at giving people what they want.

If you’ve dreaded sales in the past because you don’t want to come across as being sleezy or pushy, then this chat is one you don’t want to miss.



  • How did Chris get over his initial perspective on sales? 12:19
  • If someone wants to change their perspective on how to sell, what kind of mindset shift would help directly with that? 19:21
  • What does he think about the concept of people trying to do the smallest amount of work for the greatest ROI when it comes to their effectiveness as a business owner? 25:34
  • Why does Chris believe business systems are so important? 29:04
  • What was the decision process like for Chris to write a book even though he didn’t see himself as an author? 33:25
  • Does he have advice for those who feel they’re being pressed to write a book but they don’t feel that they’re an author at heart? 37:50
  • What’s Chris’ pandemic pivot looking like and what has him excited about it? 40:27
  • Which song, book, and film would he add to the national curriculum? 44:55
  • Is there something he’s been recently learning about he’s excited to start implementing? 46:52
  • What’s something he’d like to do in his lifetime that no one knows about? 48:04
  • Is there something that’s changed his life for under $100? 48:50
  • What’s the secret to achieving personal freedom? 49:48


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How to Sell – Business Begins When You Start a Conversation

Make Potential Clients More Invested in the Buying Process

What Your Customers are Actually Buying from You

3 Tips How to Break out of A Slump

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