January is a month of implementation. Whether you’re beginning to work on something as common as committing to be in better physical condition or simply learning something new on a regular basis – many people commit to self-betterment in this month
Why should starting your own business be any different?
In the last two posts, we’ve looked at what it takes to be an entrepreneur and how they think differently than a typical employee. We also looked at some things that your website needs to have in order to be a functional portal for business.
So essentially, we’ve learned what it takes to run a business and we’ve discussed how to give ourselves a store front.
There’s one big thing that we need to iron down before we’ll start seeing success.
Define your new role in what you’re doing so it’s easy to tell others how you can help them.
The Importance of Knowing What You’re About
Until you know which direction you’re facing, you never going to arrive at your destination. Not only is that true in travel and life, but it’s also the same in business. You have to be clear on what you’re setting out to do.
You know when I was first starting out building New Inceptions, I kept asking myself what it was that I was setting out to do. Was I going to be a clone of Pat Flynn, Fizzle, or any of the other people I follow and just talk business all the time. Or should I try and do something a bit different. Something that’s a bit more personal for my audience?
It was hard for me to convey my thoughts and mission for the longest time in what I was doing. In fact, I changed the subtitle of New Inceptions several times in the last couple of years.
Journey to the New You became Empowering Renegade Work, which then ended up being Do Work That Matters.
The truth is that as I narrowed down the focus of what I was discussing, it seemed it lost a little bit more of what I was aiming to initially do.
Eventually, I landed on Navigation to Personal Freedom – which I think is the best all encompassing description of how I can help people.
I help people find themselves so that they can build a life which they enjoy.
Or, more specifically,
I help aspiring and veteran entrepreneurs, artists, and experts discover, share, and monetize their life’s work so that they can live a lifestyle they’re truly proud of.
I believe it’s when you get to this level of clarity that people can be like “Ah, I see how he can help me!”
Do you have this statement made for yourself? If not, keep reading…
Find Out How You Help People:
So how did I finally reach this level of clarity with how I can help people? Well, I ran across a formula that helped me locate it.
I’m going to share it with you guys in this post.
You can call it the Audience, Expertise, Benefit Formula.
And in its vanilla form, it looks like this:
I help X (your “niche” audience): _____________
Do/Understand Y (something you’re good at helping people with): _____________
So that they can Z (a benefit your audience would want): _____________
So, in my case, the formula would come out to be like this:
I help aspiring and veteran entrepreneurs, artists, and experts
Discover, share, and monetize their life’s work
So that they can live a lifestyle they’re truly proud of.
Now it’s your turn, but hang on a second.
Back It Up with a Story:
We’ll want to add a compelling story behind why you choose the answer you’re going to choose.
Reason why? Because chances are if you’re at a networking event and people ask you why you do what you do, you’ll need it.
We, as humans, love stories. And the better the connections we make with our story to what we do, the more we’ll stand out to others.
So, for instance, in my case, it can be as simple as (here’s mine):
“Well, when I was going through school, I knew that I wanted to be a teacher. For the longest time, I thought it was going to be something STEM related. So, I went to college and realized that what I thought was cool and fun at one point, was actually pretty tough for me. It was like trying to fit a square peg in a round hole. After I graduated, I realized how much of a mistake I had made and tried to rectify it in grad school. I soon realized that it wasn’t me that was wrong, it was the system trying to force me, that square peg, into that round hole.
So I started learning about personal and business development to turn my life around. (Because I also found out that I make a pretty lousy “Yes, sir.” employee.)
From there, people started wondering how I managed to change and I started teaching them what I had found out.”
Try to keep it as simple as that. It’s something you’ll want to have packaged in your mind. This will prevent you from having to spend time trying to think of it as you go.
Ok, so this week, let’s make sure we have an idea of how we can express what we do for people.
Use the formula to come up with something short and succinct. Try to be specific as possible.
If you’re struggling to fill this in, use yourself as the niche example. What you can help people with can be something that you wished you had when you were younger. If you can’t think of any benefits, then again, think of something you would have liked in that situation.
Then, give that mission some substance with a story. The more unique it is, the better. Be sure to make it something between a paragraph or two so it’s easy to remember and you can be ready to drop it on someone at any time.
Let me know below if you have any questions!