Posts

building a long term business

AoL 048: Building a Long Term Business through Relationships, Metrics, and Family with Brandon Northwick

It’s no secret that the way we run our business is based on how we approach the world. Is our business about us helping others with what we think they need help with, without hesitation, or do we see it more as a way of helping others in any way they actually need help? Meaning, we find those problems that they’re actually having and help them there.

To me, this latter method is, I think, how you build true relationships. Not necessarily trying to force what you do on people, but just making yourself available if they need help implementing a particular strategy or tool into their business.

In this rare episode, I dig down into the nuts and bolts of how Brandon Northwick runs his business. I find out how his wife Sara functions in the business, how he uses attraction marketing to get his clients, and how he builds trust with people through that process before getting the sale.

If you’re having problems with closing your service based sales, then you should definitely check out this straight-talk chat.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why you should careful when you using applications like Crowdfire 30:45
  • How do you standardize what people pay you for your services? 34:30
  • Why should people interested in their metrics and when? 36:51
  • How was Brandon’s wife Sara brought into the business world? 38:43
  • What does Sara do in the family business? 40:19
  • How does Brandon’s video strategy enter into his traffic strategy? 41:24
  • What you should do if you feel that your work life isn’t interesting enough to make videos for your business. 43:20
  • How does he generate leads from traffic? 47:09
  • What’s an example of a good opt-in? (The answer is not what you expect!) 49:26
  • What Brandon thinks about having to build trust with a customer before they buy. 52:32
  • How he uses attraction marketing to get his clients. 56:14
  • What kind of people have influenced Brandon’s ability to help people. 57:16
  • What he’s excited for in the future. 58:18
  • Three truths that he would share with others. 1:00:07
  • Three favorite podcasts 1:00:36
  • Something he believed when he was 20 years old, but thinks is bogus now. 1:00:57
  • When he thinks of success, who comes to mind? 1:02:42
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Business for Breakfast – #1 Myth in Building a Lasting Business:


How to Get More Engagement with Social Media

How to Know Where to Sit at a Poker Table (I didn’t know this was a thing…):

Business for Breakfast – Being Guru Centric VS Client Centric:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Why I Started Using Email Marketing in 2016 (and Why It Still Works)

Today, more than ever, we’re pressed for time and energy. Each day we start with so many minutes and energy to pay attention to all of the things that we need to deal with.

Many things in our lives distract us from what we want to actually get done. Email checking is one of the biggest pet peeves to most of us – me included. It feels like such a drag.

After swearing to myself that I’d never use email to reach people on a regular basis because of how unresponsive I personally am to it and how overused it seems, I realized that I was leaving a legitimate way to engage and connect with people on the table. Some people actually want to hear from me. 🙂

In fact, there’s some people (again me not being one of them) that actually pay more attention to their email than they do social media. So much so that in the past couple of weeks that I’ve been sending emails, I’ve already had a couple of unsubscribes! Personally I hardly ever unsubscribe from people unless they send too much – (usually those are daily senders and my junk mail tends to grab those after a while anyway).

So what made me realize that this was a good way for me to engage with folks if I’m not the most receptive of it myself? Well, I’m glad you asked. Here’s why:

There are some people who really only get their notifications from the web via emails.

Seriously. They don’t have Facebook, Twitter, or another social media constantly open. Nope, instead, they go to their online email web portal, check to see if anything is going on and if it’s not, then it’s not anything they need to worry about. Larry King recently put it this way on his interview with Lewis Howes when it came to having a phone that can text – “There’s a reason I don’t text. If I need to know it, I’m sure you or someone else will tell me.”

The same is true with social media. My dad is this kind of person as well.

Every cell phone, even flip phones, has email capability.

Unless you know someone that’s carrying a Zack Morris brick or something from the late 90’s or early 2000’s, all phones have email capability. (I don’t even know if those phones can actually use today’s signals or not though, so…)

While there are some people like Larry King who use their flip phone only as a phone, most cell phone users opt to use it for as much as possible. More than 50% (56% of this writing) of all traffic on the web is from mobile devices. People are connected, true, but not everyone has the same apps or use the same social media platforms. Email is “universal”.

People rely on emails for digests of what’s going on from their favorite brands.

When you’re looking to check and see if there’s a sale at a favorite store, are you going to do that via social media, their website, or check for an email if you subscribed to them?

You’ll probably check their website.

However… you probably wouldn’t even think to check their website if it wasn’t the fact that you had been notified by an email of theirs in the past about a sale.

Personally, I know for me that I bought two new Colts hats in the last couple of years because I saw them featured in emails. Had I not gotten those emails, I probably would not have gotten the hats that I wear pretty regularly.

It’s easier for the one doing the marketing to integrate emailing into other marketing systems making them seem more personalized.

Truth be told, I tend to pay attention to emails that start with this: “Hey, Jc!”

Why is that? Because it makes my subconscious feel important. Even though I know that I had to have had put my name in a form somewhere for it come out that way (I go by JC not Jc), I still have more of an interest in that particular email – because I obviously actively signed up for it.

On that same point, 31.5% of US online retailers use the customer’s name and/or a unique welcome message. However, nearly half of US online retailers use personalized product recommendations (44.9% – read marketing funnels) and a quarter of them report adding shopping cart reminders (27.6%) to cover all of their personalization bases.

It’s inexpensive.

Currently, right now with MailChimp, I’m not paying anything to email my email list. I think that this is a great option for anyone that might not have a huge budget to spend on tools when they’re first getting started.

Also, I’ve used other tools like Constant Contact and aWeber, and frankly, I wasn’t too impressed with their functionality. MailChimp has gotten way better over the last couple of years.

However, there’s one cavot that I’m pretty sure using MailChimp has – it has issues getting through spam filters. Not sure why that is.

If you’re using MailChimp and you start hearing about your subscribers ending up with your email in their spam folders a bit much, you might want to consider other options.

The least expensive one that I can think of is ActiveCampaign which seems to have a reasonable price point.

That said, if you already have a course or two and you’re bringing some money in to cover your expenditures, you might want to take a look at ConvertKit – which seems it’s quickly becoming the best platform for online business folks.

Love it or hate it, it’s still effective.

So there you have it. Even though I’m not the first one to use the medium by far (I went a whole year without using it), I’ve realized that even within the few weeks that I have used it that I get more engagement. In the end, if we’re trying to get our message out there as people who want to change lives, then I’ll concede that email is a tool that you might want to reconsider using in the foreseeable future.

Let me know below what your experience has been with email marketing. Did you hate it at first and eventually give in like me?

skill hack

AoL 047: How to Skill Hack and Stay Engaged In Your Creative Work with Stephen Robinson

On the show today, 2 friends and a host share what it’s really like learning for a living. That’s right, I said LEARN for a living.

What does mean? Well, I’m glad you asked!

Ginger joins me again in this one and we talk with one of her friends that she’s met in her travels – Stephen Robinson.

Stephen is founder of 52Skillz, a YouTube channel in where he discovers, learns, and shares a new skill weekly.

With so many “leading learners” out there, there’s a lot of conversation in how to do it.

While Stephen has had plenty of inspiration, he wants to make sure he does it his own way. He does it by one-upping people that are already out there.

So, is it as easy as it sounds? Or, as we ask him in the chat: How do you stay engaged and up-to-date in your work?

The answer, and the story of where 52Skillz came from is what we lay out for you today on the show.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Stephen chose his major in college 10:42
  • How to not get your business lost in the ether of the internet. 14:37
  • Where the idea for 52 Skillz came from. 17:00
  • Does Stephen feel he was inspired by Tim Ferriss? 19:46
  • Does he feel like there’s any favorite skills that he’s learned? 21:53
  • Where he would recommend that people start if they wanted to start learning skills quickly. 29:02
  • How Stephen has a constant flow of content coming for his YouTube channel. 33:13
  • Does he do his own video production? 36:08
  • How he has the ability to work on a passion project while at the same pay the bills. 40:58
  • What’s a strategy that Stephen would recommend to transfer to do something they love? 44:34
  • How does Steven stay engaged in his work? 48:17
  • How he got ready for his TEDx talk 58:33
  • What is Stephen’s thoughts on having deadlines? 1:00:22
  • What’s Stephen looking forward to in the near future? 1:03:24
  • 3 Favorite Influencers 1:07:00
  • 3 Truths to share with others 1:07:18
  • What’s the message he’d put on social media? 1:08:42
  • What’s one thing that he used to believe but doesn’t anymore? 1:09:38
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Ginger comes through on her promise in learning to juggle!!:

Stephen’s TEDx Talk:

How He Prepped for his TEDx Talk:

Zephan Blaxberg Interview of Stephen:

Alexis Hillyard’s “Stump Kitchen” Crossover:

My Favorite Video of 52 Skillz:

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

personal freedom

5 Obstacles in Achieving True Personal Freedom

No matter who you are or what you’re doing, those of us who are leading (or trying to lead) passion filled lives and businesses are doing so because we feel that we can be ourselves better than what a boss can prescribe for us. We’re trying to gain our Personal Independence, or as most call it, Personal Freedom. Most people don’t like being bossed around, right? (Obviously there’s an exception. But I have yet to meet that person…!)

Until you have personal freedom, you’re always going to have that as a possibility in your life.

In the last post, I spoke of 4 common problems that people have when trying to start a business. These problems are part of a larger list of obstacles that I want to point out in today’s post. Without overcoming these obstacles through actively working on them, or simply through understanding them, a person can never have true Personal Freedom.

Health

The first thing everyone should be able to maintain at an optimum level is their health – both physical and mental. This is the first level of Maslow’s Hierarchy of Needs. Due to this, many of us who are thinking about building a business take this part for granted. However, ignoring it can have a very negative impact on everything else we do.

In fact, if a person doesn’t have their sanity or the energy to do the activities that need to be done in a certain day, then they won’t get very far.

For many people this is a daily struggle. These people are living a Caged Life. Combined with the potential of not having shelter (the second level of Maslow’s), these folks might not ever think about starting their own business.

That said, one good thing that comes from having to struggle daily is a natural tenacity for “Hustle”. And, ironically, that’s an important ingredient to building a business.

Community

The third level of Maslow’s Hierarchy of Needs is Love and Belonging. Once we have ourselves taken care of, we naturally want to start reaching out to others. Our need to engage with others is part of what it means to be human. We want to feel connected to people who are interested in the same things we are. I like to think of this as a need for us to feel that we have social proof. That we’re not alone.

As mentioned in the 6 Cornerstones eBook, a tribe is a very good thing to have when we’re aiming for higher success – it gives us support for when the going gets tough!

If this is done with authenticity, it gives us a feeling of esteem (Maslow’s fourth level) because we know that people appreciate the true us!

Once we have our health and know our role in our community, you could say that we’re experiencing a Comfortable Life. Life is good, but it’s not great. And funny enough, it’s been said numerous times that Good is, in fact, the enemy of Great. It’s really hard to give up Comfortable for what’s coming next…

Knowledge and Skills

On the top of Maslow’s Hierarchy of Needs is Self Actualization. This is where we start realizing who we are. That we do have passions, particular strengths, and know where we fit in life. It’s when we have this understanding, that we can master our knowledge and build other skills that will supplement what we already know about ourselves and how we interact with the world.

Because we can always keep learning about ourselves and the world around us, this journey never ends. And if you were looking for a label for someone that’s here…  this is called living a Charged Life.

As a side note, our current school system doesn’t work in our favor when it comes to this obstacle. In fact, it makes it worse. Formal education makes us great soldiers who fit like cogs in a larger machine (society) where we don’t question if we’re in the right place.

So to be free in our knowledge and skill building, we typically have to go outside of the formal school system because it isn’t in their best interest to teach us about who we are as individuals.

One way of gaining more knowledge is by actively going out there and seeing it for yourself. That’s why so many millennials would rather have experiences than having things.

Financial

This factor and the next are not necessarily ascending levels like the past three are. But it’s something that I need to discuss in further detail because they’re not discussed hardly at all in formal education in a way that everyone can understand.

As you probably know, the better our finances are, the more options we have in life. What do I mean by this? In our current world, having financial freedom is what gets rid of living a life where you have a boss giving you orders all the time. Obviously, you can buy more expensive things, travel and see the world, but another benefit of having your finances taken care of is that YOU have the ability to help others out in times of need. Have a family member or friend who’s struggling? You don’t have to think twice about helping them out.

What’s interesting is that financial freedom isn’t really as far away as you might think. In fact, it’s  up to you to determine what that means. To me, I think it’s about living the life you want to live while staying within your means. If your cost of living is lower than what your business (or other income) earns you, then you can technically call yourself financially independent.

The whole point of opting for a business versus having a job is becoming financially free. When you’re financially free, you don’t answer for anyone other than yourself and potential clients – but that’s the same even if you have a job.

Just remember, if you don’t tell yourself what to do, the world will gladly put someone next to you will. There’s leaders and followers. Make yourself a leader.

(Just a note: I watched The Wolf of Wall Street over the weekend. Really interesting movie if you can stomach lots of skin, drug use, and swearing. I found it incredible in how quickly he was able to capitalize on penny stocks and quickly start his own firm. In case you already saw it, here’s a list of other movies you can check out as well if you want to learn more about what being an entrepreneur is all about.)

Government – Know the Rules

We should have a clear understanding of how the rules work in our country so that we can know how we can play the game of life within the rules that are set up.

In other words, I like to think of a government as being the entity that makes the rules for it’s people. Which is true, right?

If you think of great sports players, they know how to use the rules to their advantage when needed.

Take Peyton Manning, for example. One of the best, if not the best player that ever played the quarterback position in football.

Up until the past couple of years when they changed the rule, occasionally, he’d hurry his team up to the ball and take the snap as quickly as possible. Why? Because he wanted to get the other team sleeping with too many people on the field.

The other team would get penalized which would in turn gain him a few additional yards… getting him closer to his goal.

Knowing little ins and outs of how the rules work, can really help your game.

Action Steps

So, that about does it! On that last note, if you do have any feedback you’d love to send my way, please do. I’d love to hear it!

As for this post, I wanted to dedicate some time to open up about what personal freedom is all about and let you in on my brain a little bit. These topics are important to me, and I hope you find that they’re cool with you too. My hope is that maybe what I’ve said here will help you prepare for what’s coming… not just in your business (because again I believe it’s the only way to have Financial Freedom) but also help you navigate the waters of life in general.

Supplemental: My Perspective on the Current Political Scene

If you’re not following me on Facebook, you’re missing out on some good postings recently. Currently, the election cycle is in full swing and as many of you know, I’m what many might call a Conservative Libertarian.

In my mind, the simple description of a Conservative Libertarian who believes that the government is in charge of the basics for everyone. These basics are expressed through the Bill of Rights and the Constitution. These are the rulebooks for our government. They say what the government CAN’T do.

Somehow, people have gotten this perspective that they’re about what the government CAN do, which is why they might also think that the rules are out of date. However, when you change the rulebook and what it can do, you’re changing how the game is played.

People generally don’t understand the rules – and again, it’s at the fault of “Formal Education”.

Where Things Stand Currently

Currently, many people rely on the government for one program or another. Typically these are the same people who are stuck in the first few levels of hierarchy of needs. They don’t see past tomorrow because they can’t. So why should they care about what comes after it?

While these programs seem like they’re doing good, they’re actually weakening us as a country. Why would anyone work for something if they’re going to get it for free? Principle? Sure. But for how long?

The problem is that there’s so many people out there that don’t care that what they rely on to get to the next day is coming off the hard work of others. It’s not even that they don’t care. It’s that they’re indifferent to it. They don’t know how things work.

As more and more people take “advantage” of these programs or rely on the government to make big decisions for the people and make everything easier, the more those who have made working for government a career gain more power. Not just power for themselves, but power over you, the individual. This is called Progressivism.

Currently, we have two people who, in their personal history, have shown that they are Statists. A Statist is someone who believes that the state should control either economic and/or social policy to some degree.

One is from Big Money and the other is from Big Government. Many people don’t realize that Big Money folk pay Government members to make legislation that will help them out. The more that these people make laws together, the more the little guy (you and I) get pushed out.

A Growing Oligarchy

As we continue to ask the government for favors because we “deserve it”, we move closer and closer to what’s called an oligarchy. (Here’s one of most referenced videos that describes what that is and more.) The more favors they provide, the more people that need to be in control of those favors. The larger the government (or ruling class) gets.

If the United States ever becomes an oligarchy, we will have became the opposite of what the country was originally founded on. A place where we can never have the opportunity for Personal Freedom. It won’t matter how much you tried to do what you wanted, at this point you have a society which has a specific purpose for you, and you’re going to do that specific job.

So this is why I harp on politics as much as I do. Right now I realize how much we have to lose if the rules are changed completely. While I’m fairly new to this whole personal freedom chase myself, I want to at least have a shot.

With the government adding more and more rules in how people function together, it gets harder and harder for EVERYONE to be more and achieve more in life.

enthusiasticlay

AoL 046: Why Finding Your Clarity and Focus is Vital to Achieving High Performance with Clay Green

“Why is it that some people seem to get more done in a short period of time, where I’m effectively just treading water?”

Here’s the deal — you’re a small business person. You’re the little guy. You only have so much time to do all of the things that need to get done in a given day. As I’ve mentioned in The 6 Cornerstones eBook, there are 6 things you have to do to be successful online. When you’re doing those things regularly, you still might feel as if you’re simply not moving forward as fast as you’d like.

As I also mention in the book, the first thing you need to do when starting any business is to embrace your Why. I’ve talked about this a couple of times on the blog – it’s that important.

When Brendon Burchard had his infamous accident, he asked himself at the time (because he didn’t know he was going to make it), if he had the opportunity to “Live, Love, and Matter.” That simple question helped him find his Why.

Similarly, today’s guest, Clay Green, has had a similar brush with death on a motorcycle. He actually hit a deer as he was out on his motorcycle. Since that moment, he’s been able to come to grips with his Why and it’s because he was able to encapsulate the focus that he felt in that moment.

Through his work with his clients, he helps them find that focus and clarity that so many of us struggle with – not only when we’re just getting started, but also as we’ve been working for such a long time that we’ve forgotten what we’re doing.

In this chat, we talk about the wreck, how people can live a Charged life, and what it’s like to be one of Brendon’s Certified High Performance Coaches.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Clay believes his career in military has lead to his success today. 4:31
  • How he believes that people can go from a comfortable or caged life to a charged life 14:25
  • The “Deer Incident” and what he got from it. 34:19
  • Why someone might actually want to have their own business. 46:15
  • What Clay got out of the Deer Incident 49:05
  • What’s the difference between going through Brendon’s High Performance Academy and becoming a Certified High Performance Coach? 54:15
  • How can someone realize that they’re struggling with one of the areas that Certified High Performance Coaches can help clients with? 1:00:44
  • What are three thought leaders he’s suggested the most to people? 1:13:10
  • One book that has catapulted him to where he is today. 1:14:35
  • What are three truths he’s learned over time that he’d share with others. 1:15:06
  • If he could say any ad on any social media, what would he say and what platform would he use? 1:18:13
  • What’s something he believed when he was 30 but he considers bogus now. 1:19:50
  • When he thinks of the word success, who comes to mind and why? 1:20:50
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Clay and Tara Howisey discuss SnapChat to Drive Engagement and Increase Revenue:

Clay on Personal Branding:

Why you might be avoiding Success:

Bootstrap Businessmen Dale Roberts and Kevin Allen interview Clay:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

start a low budget business

How to Start a Business with a low budget, little technology access, hardly any time, and no college education

Many times I’m asked, what kind of business can I start if I don’t have the money, skills, or the technology?

The quick answer: Any kind you want.

Many of the folks that I interact with in my daily life on and offline would love to have their own thing and make an income with it. However, for one reason or another, they simply haven’t gotten there yet.

They usually have one to four major obstacles that are getting in their way:

  • Limited Education (might not have gone to college)
  • Limited Access to Technology (they *might* have a laptop)
  • Limited Funding (might be on welfare)
  • Limited Time (they need to make money with the time they spend on what they’re doing)

My goal with this post is to take you through some key points and see if we can come out the end having figured out a solution to these issues while allowing you to properly utilize your skill set. Just a heads up, in this case, we’re going to be utilizing the idea of setting up a car repair shop as the primary example.

College Graduate vs No College

One thing I’ve noticed is there is a pattern when it comes to those who graduated college vs those who haven’t.

Those that have completed college, tend to see more obstacles all at once which makes them less likely to even get started. They believe they don’t have the necessary skills to do precisely what they want to do, so that’s the point? Or, if they’re like me when I first started, they realize the time investment it’s going to take to learn all of these new skills and simply believe they’ll run out of runway before they get off the ground. Just like so many other things, smart people tend to overthink themselves from actually moving forward.

On the other hand, those that haven’t gone to college actually tend to get started, but then soon realize that they don’t have the skills or the funding to follow through on their idea or take it to another level.

I mean, I know several guys who are good with cars. Most of them have been “work at home” repair guys in the past, but realized that it was too much of a hassle to keep going for a prolonged period of time. I’m guessing because the reason they got busy is because word of their good work and super low prices got out and everyone wanted to take advantage of it! Not a bad deal if you didn’t have money coming in before you got started, but after awhile, it just gets old or difficult to keep up.

So, inevitably they want to scale it up a bit. But how do you do that?

They have no extra money to hire anyone. And they don’t have time to learn to shoot and edit video to start a YouTube channel documenting what they’ve done.

So what choice do they have other than continuing to do things they’ve always done?

Both of these examples illustrate people that in the end have maxed out their time. If they had more time, they’d probably use even more of it to do the work themselves.

This isn’t a great solution.

So let’s figure out a solution that takes care of all of these issues at once.

Getting Started

In my FREE eBook, The 6 Cornerstones of a Successful Online Business, one of the things that I discuss is that it’s very important to have a Why.

Based on your background, your Why will differ quite a bit from the next person’s. I mean, it’s true that you might be interested in having the same result, but the reason you’re doing it is going to be your own because everyone has different backgrounds.

So first, you need to find out what your Why is and learn to hold onto it because it’s what will get you through the tough times. 

After you’ve found your Why, the next step is figuring out what you’ve enjoyed doing in the past the most in your past jobs and positions.

Whatever answers this question, that’s what you’re going to want to build your business off of.

Perhaps you like working with people, perhaps you actually do like working on cars. Maybe it’s both, it’s up to you to figure out what industry you want to work in.

Building the Foundation

Once you’ve determined the industry you want to work in, now it’s up to you to think about the type of business you’d like to ideally run. Would you like to have others working for you on a big online platform? Would you like to run a mechanic shop? Own several and just rake in the money? It really depends on what you see for yourself. Each goal is going to have a different approach. To build a proper foundation, you need to know what the finished product looks like.

 

Skill Inventory Check

At this point, if you’ve already read the 6 Cornerstones, you’re probably wondering where this is going because it seems pretty similar. Well, it is. That’s why I made the resource. It’s the general building blocks of a successful online business.

However, this post is more about the freelancing model. One big benefit of using this model is that it helps people earn income quickly.

So that said, this is the part that things start to change a bit.

If you’re wanting to do something online or that you have a fairly long runway, know that getting the 6 Cornerstones will help. But if you’re wanting to do something in the real world or need results yesterday, this hopefully will fill in some gaps.

So let’s stick with the mechanic example. As a mechanic you realize that you’d probably like having a shop, and you’re probably going to like having several guys working for you.

The first thing I’d do is make sure you have some procedures in place in how to do jobs. Luckily with mechanics, those procedures are fairly easy to get ahold of. If they’re not online, then I know that they’re in books in the part stores that have everything down to changing a headlight.

Now, here’s the thing. It’s not going to be up to you to be doing the jobs, What you need to find is someone that can actually do the jobs in the back while you’re out getting new customers. Or, if you REALLY want to be in the back working on things, you’re going to have to find someone that is good at getting the customers in.

You can’t do both in the end, and while I know at the beginning you might have time to do both, you should be more concerned about getting your shop started.

In other words, whatever you’re bad at or don’t want to do, find someone that will help fill in your weaknesses for a price point that you can afford.

Finding Help

Where are places that you can get folks who are looking to do work for cheap and not all the time? If you’re starting an online business, you can get people to help by project at Fiverr.com or at upwork.com if it’s something in depth.

As far as the mechanic shop owner goes, he’ll want to check schools or junior colleges that help mechanics get certified to work for the larger shops. They won’t be able to work all the time because they go to class, but they’ll probably need experience and they’ll probably want paid based on the project, and you can help them with both.

Of course you’ll want to find out what the market wants first, (specially in the car shop case, are you going to be specializing in domestics, imports, or both?) but in the end, you’re going to need help so start with it early based on how much work you got coming in.

 

Getting Paid

Now that we have you in charge of the “shop” and the actual mechanic (or in the online world a programmer or designer), you’ll want to make sure you’re not only covering your overhead (which in this case is charging enough to pay you and your help), but thinking about the future too.

Start off by pricing the work at something lower than most shops, but enough to pay you, your partner, and save a little per job. Eventually you’ll want to have some money to put towards that dream shop, but you want to also have enough money for taxes.

If you’re online and you’re starting a design group, the same holds true. Get enough that you and your partner are paid fairly, and have enough margin so that you can upgrade your technology, or buy better services to make your life easier so can put more enhancements in your sales funnel.

Momentum

As you and your help do more work, two things will happen.

  1. If have good quality, word will get out there on your quality, and you’ll get more customers through referrals. Also, if you’re doing your job, you’re letting more people know about your services just like your first customer.
  2. Your help might either want to go full time, or you might have to find another helper. As a full timer, your help will probably want to be paid more. If you opt to find another helper, you’ll have to put in more time as you get that new person up to speed. This choice is yours – just remember that a experience might just be worth the extra dollar, (or 20) per hour. Everyone has so much time, but there’s plenty of money out there.

Once you have this problem of momentum, this is where the real fun starts. Will you have to find another place to do your work before your dream shop? Do you bring on more part timers? It sounds basic, but it’s how the world works. Don’t over think it.

Checking our Results

Now, just in this mechanic shop example, we were able to come up with a business while dealing with all of the issues that were raised at the beginning.

  1. Limited Education – If you’re not good at something, don’t want to deal with it, OR doing it yourself prohibits your goal, you can always find someone that knows what they’re doing for a price point you can afford. You just have to think outside the box to find them.
  2. Limited Access to Technology – In the car shop sense, you’re not going to have all the greatest and best tools to get the job done. It doesn’t mean that you can’t rent equipment per job or just do the ones that you’re capable of doing at the time.

    If you’re working online, perhaps this means that the only time you’re doing business is through a library computer or via computers that are in a studio. Maybe you do have a laptop. At that point, you can start finding more clients at any time for your developer or designer.
  3. Limited Funding – Mechanic wise, if you’re starting off with $500 or $600, get tools you don’t have that are necessary to do one or two jobs that need to be done all the time. Meaning, do you have the basics for doing the jobs that a Jiffy Lube can do? Start there.

    If you’re doing a job online, use that money to buy software that you and your partner can use to do simple jobs. There’s tons of open source software suites out there. And you’d be surprised on what all is available today that is a good alternative to Photoshop. Same thing can be said about website development. Buy the license on one theme that can be changed to do practically anything you want. Enfold (the theme I use) is a great example.
  4. Limited Time – If you’re only able to spend 20 hours a week doing something, that’s all you need. That averages out to 3 hours a day. Not all of that time has to be equally distributed each day. If you can spend more time than that on a given day, then, by all means do so.

    Spend time doing something you’re good at. Again, I’d strongly recommend finding someone to help out as a helper early on or even a co-founder. It’s a much easier road and 50% of something is always better than 100% of nothing.

Obviously, this is post is heavy in the freelancer model. And that’s for a reason. The freelancer is the one entrepreneur type that can start earning an income the quickest and potentially the highest right away. Other types of business models might have higher returns later, but this is a great place if you need to change your hours into dollars.

If earning income quickly isn’t a necessity for you, then you might have other limitations that you might have to deal with. Maybe if you’re trying to be a thought leader or a teacher, you haven’t quite learned everything you need to know to have as much impact as you’d like. Or perhaps if you’re an artist, you simply haven’t mastered your craft yet.

If you’re thinking of becoming a thought leader, teacher, or mediapreneur, I highly recommend checking out the 6 Cornerstones eBook I spoke of earlier. I believe it will truly help you go the right direction when building something online for the long haul.

That said, best of luck to you as you start this journey. Would love to hear your thoughts below.

Melinda Enfinger

AoL 045: Helping Veterans find Real Estate, Mentoring, and Business Success with Melinda Enfinger

Taking a passion and making money from it takes the form of many types of careers.

For me, you guys know I love helping people do actually that. That’s why my focus in grad school was entrepreneurship. I love discussing and thinking about it… turning around and helping someone else out through the process.

This session’s guest is no different. Melinda Enfinger is a veteran of the Marines who found herself in the reality industry afterwards, and now finds herself helping veterans find their own property – plus other benefits that they might not know about.

In this session, Laila and I talk with Melinda and find out about her years of service (especially being a female Marine in the 90’s), how she got into working with veterans, and some of the commonly missed benefits that veterans might not be aware of when it comes to reality.

If you are veteran (or know one) and you don’t have a great relationship with the Veterans Services Office, then you should definitely listen to this and see if knowing Melinda might be worth your while!!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Melinda joined the Marines and what her experience was like during her tenure. 9:00
  • How she got into reality upon leaving the Marines. 14:11
  • How the transition went from being in Marines to being a civilian 15:47
  • Why she liked being involved with reality for as long as she’s been in it. 17:15
  • What some of her favorite stories are when it comes to helping veterans with reality. 21:25
  • How she found herself doing copywriting work. 22:43
  • What she belives makes for good copy. 28:30
  • When it’s better to use “we” vs “you” when writing blog posts. 32:49
  • How she feels being in the military pushed her into coaching and consulting 35:05
  • What kind of people does she like working with the most? 37:53
  • What some of her favorite wins are in her coaching. 42:02
  • What are some things that married military couples should pay attention to when thinking about buying a new house. 50:07
  • Why Melinda believes that veterans need to take advantage of their local Veteran Service Centers 52:58
  • What are some influencers in Melinda’s life 55:37
  • 3 Truths she’s learned that she’d share with others 56:08
  • What ad would she put out into the world? 56:47
  • What would Melinda say to her 30 year old self? 58:27
  • Who comes to mind when she thinks of the word success? 1:02:10
  • …and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Interview with Shawn Mahdavi of Realbies:

How to be Authentic Online:

Mecklenburg County, NC Veterans Services Office (Just Google your county for yours or Use this link):

22Kill and the Honor Rings:

22kill

22Kill Intro:

Excerpt of the Glenn Beck Program featuring Jacob Schick of 22kill (Part 1):

Jacob Schick of 22kill (Part 2):

Entirety of the Glenn Beck Program for that day.

Additional interview with Jacob Schick:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Cheers!