Leveraging LinkedIn for Business: 11 Tips to Get More Social on the “Professional” Platform

Ever since my interview of Mirna Bacun back in session 18, I’ve been a proponent of folks starting groups on LinkedIn if they thought that their clientele would sooner be found on there than on Facebook.

Another reason that you might want to start a group on there is that it has a few more functions than groups on Facebook have these days – including a digest of activity.

There’s other reasons, but you can find out more about that in my interview with Myr here.

In the meantime, everyone that does business online SHOULD have at least a profile on LinkedIn. You never know who’s going to run across your account – and frankly, you can share things over there just as easily as you can on Facebook.

In this post, which was originally posted back on September 30th, 2010, I went over how you can make your account easier to find for those looking to fill a position. Back then, I was still trying to get hired by a startup – so I wrote it in that perspective. Eventually, I did land a position through that old advice – but I think it’s time that this post get’s a bit of an update! – JC

What is LinkedIn, Really?

Since graduating, one thing has definitely been on my mind as I’ve been looking into professional networking: LinkedIn. To those of us not familiar with it, I’ll just say that it’s basically a Facebook for professionals. It has many features that Facebook has except without all the personal clutter that makes Facebook is known for.

Here’s a review of the new LinkedIn User Interface in 2017 by Paul Wilson to get you up to speed if you’ve never made an account on the platform before:

If you’re a professional or business owner and you DON’T have a LinkedIn account, then you might be missing out. Sure, you can make plenty of noise through having your own Facebook Group these days, but if not everyone uses Facebook for business – yet. So having an up-to-date account on LinkedIn pointing to your account on Facebook (if that’s where they can find you most often) might be the best solution.

Tips on Using LinkedIn

That being the case, here are a few things that you want to focus on when getting involved with LinkedIn:

1. Make sure you Create a 100% full Profile.

This includes getting 3 recommendations and a nice (professional) picture for yourself.

2. Use Keywords in your Profile.

For me I try to use terms related to online business development, brand development, and social media consulting. The more often you use particular keywords in your profile, the easier it is for LinkedIn’s search engine to find you. This makes it easier for others to find you if they look for that particular term.

3. Update your Profile Regularly.

Just like other social media platforms, people take interest in you if you post more frequently. One way to do this is by linking your profile to your other social media accounts. That way, whatever you post over there will be seen on LinkedIn. However, if you’re posting super personal information regularly, you might want to reconsider doing this. The best course of action is simply posting native material to LinkedIn.

4. Find and Participate in the Groups You Care About!

Just like groups on Facebook, Groups in LinkedIn can be a great place to meet liked minded individuals that can help you get to where you’re trying to get to in your career.

5. Add anyone you meet in Business and Life

Just like adding people to Facebook, don’t be afraid to ask them to be LinkedIn! Just like in Facebook, the more people you’re connected to, the better off you are in networking. Those are selective in whom they select to be part of their list aren’t doing themselves any favors. (When inviting them on LinkedIn, be sure to use a custom message.)

6. Get familiar with Browsing your Connections’ Connections.

You never know who knows the people you know. As David Anderson said, “You’re only one person away from having everything come true that you want in life.”

7. Start following particular companies that you might enjoy working with.

When you do this it will be announced to people in your network. Answering questions in groups does wonders to get you noticed as well.

8. Don’t be afraid to leave Recommendations for people.

In fact, when you leave recommendations for people – more often than not, they’ll return the favor. This makes you look hella awesome!

9.  Share What You Know

If you know something about a company such as an event or the fact that they’re hiring, let others know!

This is another way of building rapport with members of your network. What goes around, should come around!

10. Use that Search Feature!

On many websites this feature gets overlooked as it tends to be somewhat frustrating to use. Not the case at LinkedIn. Use it to find potential clients or groups that you want to work with.

11. Create Your Own Group

As mentioned at the beginning of this post, having your own group is a great way to develop a following. Myr was ahead of her time when she created her formula – so if building a following on LinkedIn is key to building your business – don’t hesitate and get educated!

Action Steps

With it’s update this past year, LinkedIn is stepping up its game. It functions more and more like Facebook, which, in general, makes it easier for people to navigate. Again, the big difference is that the audiences are completely different. Even though you can do business on Facebook, it’s still the exception and not the norm.

If you haven’t been on LinkedIn for awhile or feel you have to spend a lot of time there to make it worth your while – think again!

masculine men

Ryan Michler: The Order of Man – Teaching Guys How to Be Masculine Men (AoL 082)

In today’s world, many would say that a lot of men have lost their masculinity.

That’s why guys like Neil Strauss, Jordan Harbinger, John Eldredge, and Brett McKay are as well known as they are.

They specialize in helping men get better in their lives. However, they each do so in very different ways.

Today’s guest, Ryan Michler, is adding his name to that list with his organization, the Order of Men.

I’m really thrilled to have him on as helping guys step into their own has a special meaning to me.

In fact, it’s one of the reasons I became a Mason. I wanted to join an organization that has been all about developing men as functional parts of their community.

In this session with Ryan, we discuss a number of topics including what inspired him to start Order of Man, how he’s built the group in such a short period of time, and what it might look like to be part of the organization.

As always, thanks for listening, and enjoy the show!


  • What pulled Ryan into the military? 9:31
  • What got him to eventually start the Order of Man? 11:47
  • Who were some of the initial guys he wanted to have conversations with in his podcast? 17:16
  • How did Ryan move from free creative thought to monetization of Order of Man? 18:50
  • Is there a difference in membership and the curriculum of Order of Man? 21:26
  • What’s the Order of Man Live Event consist of? 23:53
  • How did Ryan get out of letting society tell him what to do? 27:13
  • How has Ryan figured out how to reach people at different levels of technical know how? 33:41
  • How did Ryan start building the Order of Man’s presence on Facebook? 36:15
  • How has the mindshift been for the members of the Order of Man? 43:34
  • What’s something that Ryan does on day 1 to rattle their chains in his masterminds? 45:28
  • Where does the inspiration for his daily posts come from? 46:43
  • What kind of mentorship has Ryan had and do they develop mentorship rings in the Order of Man? 48:25
  • How old is too old to stop trying to become a better man? 54:29
  • What have been Ryan’s challenges in walking the walk? 55:47
  • What’s Ryan looking forward to in 2017? 58:08
  • One thing under $100 that has changed his life? 59:54
  • Something he believed as a 20 year old that he’d tell himself was completely inaccurate? 1:00:15
  • Something all high school students must know? 1:00:43
  • What’s it mean to live a life of abundance? 1:01:04
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.


  • Extreme Ownership by Jocko Willink and Leif Babin (Amazon Link)


8 Skill Sets Every Man Must Master:

The Importance of Mastery:

Be a Lighthouse:

10 Questions Answered about Ryan’s Beard:

order of man
masculine men
ryan michler interview
masculine men

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!


podcast discovery center

Scott Doucet: The Podcast Discovery Center – A Safe Haven for Podcasters to Master Their Craft (AoL 080)

As we heard in the AoL session with Chris Ripka, podcasting has been around for quite awhile – just not the form that we’re all used to.

However, it seems that only recently it’s been catching on as a popular medium. I mean, for me, it’s still hard to believe that 36% of all people 18 years old or older have listened to a podcast sometime in their life. I still find myself explaining what it is to most people who don’t know what AoL is.

But once I do describe it, they’re blown away by it’s potential and many even ask “how do I get started?”.

Currently I’m working on a solution for that question, but in the meantime, I often tell them to check out Facebook groups – especially the Podcast Discovery Center (PDC).

As co-founder of the PDC, today’s guest is dedicated in making the members of the PDC feel like they’re part of the family. As you’ll find out, Scott Doucet has had plenty of experience in other larger podcast groups, and what he and his co-founder Anthony found out is that many times those groups like to push an agenda.

The only thing that the PDC wants to push is the success of your show.

In this conversation, I ask him more about how he got started as a podcaster, more about that foundation of the group, and we also find out more about his own business and how he can help you if you’re looking to create a podcast for your business.

As always, thanks for listening, and enjoy the show!


  • How did Scott get into podcasting? 6:00
  • What was behind starting the Podcast Discovery Center (PDC)? 9:35
  • What kind of creative influences did he have growing up? 11:34
  • How did Scott and Anthony hook up to create the PDC? 12:24
  • How exactly is the PDC setup to be different than other podcast groups? 14:47
  • Has the themed format that the PDC utilizes day to day worked in creating engagement? 16:17
  • What is Scott’s recommendation for starting a group with a similar spirit to the PDC? 19:50
  • How did he build enough business as a podcast consultant in a matter of months that he now has a waiting list. 21:48
  • What worries Scott about the future of podcasting? 32:58
  • How would he recommend to a podcast purist to monetize their show? 38:49
  • How to find out who’s listening to your show? 43:31
  • What’s coming up for Scott in the rest of 2017? 46:41
  • Scott’s top 3 favorite influences? 49:42
  • Hardest thing he’s had to say no to? 50:53
  • Something he believed when he was 25 but no longer believes today? 51:30
  • What are three truths he’s learned over time? 53:06
  • What does it mean to live a life of abundance? 54:45
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.



Editing Guru Cody Boyce on using an iPhone as a pretty good mic:

Carey Green giving a few tips in how to make your shows easier to find:

Arne Giske’s promo of the Millennial Entrepreneur Podcast Session 8:

Scott does some admin work:

scott doucet
podcast discovery center
scott doucet
podcast discovery center

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!


shift in perspective

A Tiny Shift In Perspective Can Get You Anything You Want

We live in a time where we’re kind of made to believe that everyone has an agenda. Everyone is out to get something. That all actions that a person takes is to further that particular agenda.

Is that really the case, though?

By watching the political pundits or just the evening news, you’d think that everyone is constantly writing their own future. They’re checking and rechecking their actions to see if it will yield what they’re looking to get.

For the most part, this makes sense.

You should have a plan for what you’re wanting to achieve.

However, there’s one thing that I’ve learned in the last few years that I think will benefit you guys greatly.

Don’t use people as tools to get where you want to get.

“Man cannot remake himself without suffering, for he is both the marble and the sculptor.” -Alexis Carell


Karma Is Real

I’m sure you’ve been in a place where you’ve realized the very fact that karma does indeed exist. What goes around does, in fact, come around. Even if it’s not exactly on the time frame that we’d want it to.

Just this past weekend, Maria had a drill weekend with her new National Guard unit. Due to her rank, she’s in charge of several people. One of her subordinates, who’s originally from the unit, is well, not one of the nicest guys.

He’s definitely the type that has his own plan and from what I can tell, uses others to get what he wants. Whether it’s through having them do stuff for him or tearing them down, he uses other people as tools.

Well, to make a long story short, Maria knows that he has a grudge against her because when she was promoted from her old unit, she ended up taking the spot that he thought he was going to get. So he tries to make her look bad regularly.

This weekend, she came to learn that she was going to have to take her physical training (PT) exam again because somehow she had low scores from her last assessment – technically meaning that she failed her last one.

She’s never failed a PT test before. And even if she would, it wouldn’t be because of what she was failed on.

Guess who was in charge of the assessment? That’s right, her subordinate.

And, guess who eagerly jumped at the opportunity to lead the PT exams this past weekend?

Yup, again, her soldier.

Luckily for her, she didn’t need to retest this weekend. She’ll have another go soon. No problem.

And as far her soldier, there was a promotion ceremony this weekend as well. And another soldier who had the same rank as Maria’s actually was promoted to the next position instead of  her soldier. He really believed that he was going to get it.

As reality was setting in, Maria said you could just see him getting redder and redder while they were in formation.


Karma is real.


Scarcity vs Abundance

So why was it that Maria and her soldier are in the different positions that they find themselves?

Sure, both of them have to take classes to be eligible to be promoted. Which means they both have to plan and sacrifice to take those classes. So they’re both putting in the work to get it done.

But the difference is  Maria approaches the situation with a perception of abundance, while her soldier approached the situation with a scarcity viewpoint.

Sure, there’s only so many positions available, so technically you could see it as a competition. But, because she works her own tail off to get in those places without tearing down other people, that’s why she made the position before he did.

She got the position by adding value to her previous unit, not by asking “how can I use others to get what I want?”.

In other words, even though it’s easier to knock down others in attempt to get what you want, the real winners are those that build themselves up.

Put in the extra work.

That crap doesn’t fly in the military.

I know, first hand, it doesn’t work too well in academia. And it certainly doesn’t fly for long in the entrepreneurial world.

I’ve gotten so many more good relationships through building New Inceptions than anything I’ve done in the past because I’ve used it as a springboard to help other people.

Whether it’s their first podcast that they’ve ever been a guest for, or it’s the first time they’ve ever been a host, helping people and not expecting anything in return has been very rewarding in getting to where I am currently.

Action Steps

The next time you’re forced to make a decision about doing the hard work, going out of your way to help someone, or doing the easy thing and undermining someone else, remember this.

Society makes it seem like the only way someone can get ahead is by using others as tools to get to where you want to go. Especially if you’re a sports fan. There’s always going to be a loser.

The truth is, though, is that there’s enough to go around for everyone. The more you help other people, the more you automatically get in return.

Heck, you might even go on an adventure in the process!!



Here’s more from Rory Sutherland on how a change of perspective can change other aspects of your life – including happiness.

successful site

Getting Started on the Web (Part 3): 6 Characteristics of a Successful Site

Back in early summer, I wrote a couple of introductory pieces discussing the process of getting a website up.

In part 1, we looked at some of the different types of ways that you could easily get something up. We also discussed that it’s going to take some time to get your website up and a little bit of ingenuity and technical prowess.

In part 2, we dug a bit deeper into the process. We looked at hosting types as well as a free way to get a professional website up once you had your domain paid for. We also dug a bit deeper into discovering what WordPress is and more of its in’s and out’s.


What’s Vital to Your Site’s Success:

In this third part of the series, we’ll be looking more into the vital functions that your site has to provide people who access it if you’re looking to do business through it. This information holds true whether your site reflects simply you as an expert or thought leader all the way up to a new tech startup.

One thing to note about this list: start with the top and work your way down. You don’t have to do it all at once, but it will pay off to eventually have all 6 components in your site.

Let’s get started.


Provides Valuable Content

In a world where there’s so much information on the web, you have to let people know what you’re about. Having free content through the form of a blog, through a podcast series, or through videos are the three main ways people deliver that content.

A huge benefit to you for providing free regular content is recognition by Google. It will rank you higher than a site that is static and isn’t adding material.



The blog is the easiest of the three to provide. For one, it’s built into your site if you’re using WordPress. Secondly, you really don’t have to do much to get it going other than knowing how to write. Preferably,  in a way that reaches your audience on a base level – much I do here with you.

If it’s the first time you’ve ever written in length on a regular basis and you’re simply not used to it, try and copy the writing style of your favorite blogs.

For example, if you have very detailed writing and want to use a lot of step by step instructions in your writing, then check out and emulate how Bryan Harris writes his posts.

If you’re more casual than that, then another one of favorites, of course, was and continues to be the SPI Blog.


Podcasting and Videos:

Getting a podcasting or video feed started on your site is similar to getting a blog started. However, unlike the blog, you’re going to have to create your content through other means than simply typing it up and posting it.

If you want to know how to get a podcast going, I’ve posted a basic tutorial of how to do that starting here.

Unfortunately, I haven’t started in the video world yet – so I can’t help you on the basis of that yet!

Looks Great on Mobile:

Half of all traffic on the web today is done through mobile devices – if not more. That means, if you’re site looks like junk on a phone or tablet, then those users aren’t going to be too thrilled about coming back.

Also, make your content easy to get to. If you’re using awkward dropdown navbars or other outdated means of getting to content quickly in just a couple of clicks or presses, then you’re not doing yourself any favors.


Simple for You to Manage:

Back in part one of this series I mentioned that you’ll need to have some sort of technical know how to have a website and post to it regularly. When using WordPress, especially, you’ll need to know when it’s time to update plugins, how to write a new post, and upload pictures and other media to those posts.

Learning how to do this takes a bit of time. But if you’re one of the types of people who forgets technical details as soon as you learn them, you might need another option. Perhaps using Squarespace or Kajabi would be more your style.

Remember you normally have to pay for simplicity though!


Allows for People to Subscribe to a Newsletter or other Notification System:

People like being reminded about things, because let’s face it, we all get busy. Newsletters are beneficial to all of us. It’s really how I keep track of what people are doing.

That said, you’ll be doing the same thing. You’re going to need some sort of freemium (or opt-in) that will allow people to submit their email (or phone number) to you. In return, you’ll get some sort of product or service that gives an example of how you can help them.


Easy for People to Share and Follow:

Social media is what people are focused on these days for their news around the world. Like you and me, they probably want to share what they find online in a given day.

Your site needs to make that process easy-peasy. Make sure that you have social media buttons scattered throughout your site. This will allow people to share content with a few clicks.

If you use a sidebar on your site, have one of your social media feeds in it. It can be a feed of Facebook, Instagram, Twitter – you name it! Just have it over there for social proof.


Accept Online Payments:

If you have products for sale, you’ll want to be able to sell them through your site. Being able to accept online payments is important in having a successful site to most online entrepreneurs.

However, you might notice that some sites don’t have have options to pay online. More than likely they’re utilizing a process called affiliate marketing where the transaction happens behind the scenes.

Most podcast centric sites work through this process – unless there’s a membership involved with the site like Fizzle.


Action Steps:

If you’ve started a website using the previous two segments of this series, great job! You’ve taken important steps to get recognized as the creator you are.

Your next step, is to implement these 6 characteristics into your site. It’s a new year, so there’s really no better time! Get it done as soon as possible.

Again, don’t think you have to do it all at once. If you haven’t started adding content regularly to your site, start doing that first. Then work your way down to the bottom.

4 levels of learning

The 4 Levels of Learning – The Secret to Hacking New Skills

McDonald’s just mentioned this past week that they’re going to be introducing automation to their restaurants in a big way this next year.

I shared it on Facebook and the overwhelming thought process is that the world is moving to a more and more automated society.What does this mean for people who work the jobs that are affected by automation?

Well, here in Indiana, it’s meant that many of those displaced workers have had to go to school and get taught a new set of skills for a changing economy.

In this post, I’m going to share with you the 4 Levels of Learning and how we all should navigate them to master our new skills.

Why This is Important

You might be thinking, “JC, I know if I know something or not. Why do I need labels?”. The truth is that you might not need labels.

But some of us – me included – want to decipher the world that’s going on around us. I like to categorize people by their personalities, their strengths, their age, and their education level because I know that each one of those things will tell me a little about where they’re coming from.

That’s just one example of breaking down a complex system into smaller ones. It helps me relieve stress in trying to figure out where people are coming from. With those labels, I kind of know what to expect.

Same thing is true when it comes to labeling where you are in your learning journey. It helps you realize where you are in your process so you know whether or not you have more things to learn or if you’re ready to help other people know what you know – if that’s your type of thing. 🙂

So, let’s get started:

Level 1: A grandson getting to see what biking is all about.

Level 1: Unconscious Incompetence

Do you remember the first time that you found out that something existed and you had to find out more about it? Probably not. When was the last time? Probably today, huh?

That state that you were in before you found out that thing existed was you being unconsciously incompetent. In other words, you didn’t know what you didn’t know.

In this state, you might have a sense of wonder, awe, and excitement – just like the grandson in the image to the right.


Level 2: Starting out on his first bike ride

Level 2: Conscious Incompetence

Ok, so you know this entire new world exists now of this new thing. Let’s say it’s riding a bike.

You might have seen all the big kids do it in your neighborhood. Heck, they might have been doing tricks on them.

As you start trying to start to ride a bike, you realize that you can’t even keep the damn thing up – let alone jump.

There’s just so much to learn and to do.

The thing with this phase is to know that you’re going to suck for awhile. You might even hate it and stress out a bit.

Learning to pedal and steer on training wheels all the way up to learning to keep balance. These were all things we had to learn to ride.

But in retrospect as someone who’s learned to ride now, you realize that you needed to “embrace the suck” in learning to ride a bike.

How many times did you fall off your bike when you were learning to just ride it?

I know I started laughing so hard everytime I fell off. I didn’t know what hurt more – my chest from laughing or my stomach from getting hit from the handlebars! 🙂


Level 3: A more seasoned vet saves himself from a spill.

Level 3: Conscious Competence

After enough practice, things to get a bit more fun. You’ll begin to realize that you know the basics of what you’re doing and you’re aware of what’s going on.

When I was learning to ride my bike, I didn’t really care about doing jumps. I just wanted to learn to ride FAST! Once I figured that out, I then wanted to get better at using my gears to get up hills better. Later, as I picked up riding again in college, it was going down small stairs and popping small hops to get on sidewalks.

In your situation, it might take you a shorter time than a year plus to figure out your new skill. It might take you more time. Again, it depends on how often you practice your skill (once a week vs 10 days straight) and how focused you are when you’re doing it.


Level 4: A young master working on his craft.

Level 4: Unconscious Competence

By the time you reach level 4, you’ve hit a certain level of mastery of the skill. You might not have everything down, but you’ve learned enough that new people are coming to you because you just seem to have the answers. Your skill is really just a part of who you are at this point.

In the biking example, I can think of the process it took me to learn how to ride, but that process was over many years as I needed to learn bits here and there. As I was learning them, I wasn’t thinking of the process it took me to get to that point.

All masters have this problem.

That’s why I say you should make it a usual practice to meet and engage with people who are just one or two steps ahead of you. They can teach you things better than if you were talking with a master. In fact, that’s exactly why, I’ve had to tune out Pat and other experts more recently. It’s not that I don’t think they know what they’re talking about. It’s simply that they’re so far up in their experience that they’ve gone into what I call “professor mode”. Thankfully Pat still explains things now in 2016 like he always has, but I’d really like to be talking to 2011 Pat as he was discovering things that I’m discovering myself today. Thankfully that Pat is still available in the archives (via the Wayback Machine.)

Bonus! Level 5: Shared Competence

You might have heard that the quickest and easiest way to learn something is to try and teach it to someone else. I heard this all the time as I was going through college and it wasn’t really until my first time as a lab TA that I found out what this really meant. I was used to teaching my friends who were closer to me in skill, but when it came to teaching freshman students, wow – there was definitely a difference!

If you are trying to become an expert in a field or someone who is trying to teach to others how to do something, you’re going to have to break down what you already know into steps your audience can follow. The higher your expertise, the trickier that’s going to become.

That’s why the best way to do it is to think of a transformation you want someone to go through and then make a 5 to 7 step process that they’ll make that transformation in.

That way, you’ll have it in small enough bites that the new person doesn’t get mind blown by all there is to know and you’ll be able to keep on eye on their progression easier.

How would you teach someone to ride a bike? What would those 5 steps be?

Action Steps:

So I hope that this process gives you a little more of an understanding of where you are in learning your new skill in whatever it is that you’re learning to do.

I think if you know that these are all part of doing something new, then you’ll probably have less stress about the small stuff… (unless you’re in engineering in college. Than it’s always going to suck until you graduate! Lol. jk!) Having less stress about learning something new will empower you to embrace who you are even more and just take things in stride a bit more.

Below I’d love to hear from you guys where you’re at in your journey of learning a new skill. Have you learned to embrace the suck? Do you find it hard to explain certain things to newbies? Let me know!

peaks and valleys

Danielle Watson: Navigating the Peaks and Valleys of Success in Business and Life (AoL 058)

Overwhelmed. Lethargic. Swamped. Lost. This is what we can feel like in the valleys of our work and our lives. You…

– think you’re the only one who cares.
– feel that you’re the only who gets stuff done on your team (if you’re lucky enough to have one).
– get lost in the fog of un-motivation. (Or is it “de-motivation”?)
– start wondering “what if I’m doing it all wrong?”.

No matter the success level, at one point or another all creative entrepreneurs go through this funk.

It comes with the territory – just like crazy success.

Today’s guest, Danielle Watson, knows all about the highs and the lows – the peaks and the valleys.

From being on all types of media platforms talking about her Purse Process, to having to do a TEDx presentation during one of the most dramatic periods of her life. She’s gone through it.

In this interview, Laila and I get the chance to ask her why she chose the major she did as a self professed girly-girl, how she stumbled upon the Purse Process, and more about what all happened during the time she was preparing for her TEDx talk.



  • Why did she pick a degree in anthropology? 11:27
  • Would she go through her schooling all over again? 14:54
  • What advice Danielle would give someone who’s just going into college 16:39
  • How did she feel that she didn’t fit the mold of her peers in college. 20:34
  • Did she ever use her degree as most people would out of school? 22:14
  • How did she find out that she could add value to others using her anthropological skills? 24:39
  • What your purse can tell you about your personality. 32:06
  • How Danielle got into doing a TEDx presentation. 35:57
  • Why she had a very bumpy road in preparing for it. 39:42
  • What direction she’s going after her TEDx experience. 46:59
  • What are 3 of her favorite podcasts? 55:58
  • What’s the secret to achieving personal freedom? 57:28
  • Something she believed as a 35 year old but doesn’t believe now? 57:55
  • One thing under $100 that has changed Danielle’s life? 58:21
  • If someone was trying to put their knowledge to use in a new business, how could they do that? 1:00:08
  • … and MUCH more!

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Danielle’s TEDx talk:

Danielle’s interview with Mimika Cooney:

Sample of her Facebook Live show:

Danielle on Entrepreneur on Fire Podcast:

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