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andre kane

Andre Kane: Good Times, Radio, and Passion: The Making of the Electric Radio Show (AoL 081)

Passion comes in all kinds of shapes, ideas, and movements.

Whether that takes the form of being a coach, a TED presenter, or an artist, there’s so many ways of expressing what you love to do. You simply have to figure out what that is.

Sometimes figuring out what something is can be the hard part. Other times, it can be the easy part.

Take for example, this session’s guest, Andre Kane.

After realizing he wasn’t going to make a career in a rock band, he went back to school and ended up working in a radio station as an intern.

A split decision made him choose that path. And to this day, he enjoys being on the radio with his partner in crime, Jack Hammer.

In this session, I find out more about that split decision to get into radio, learn about some of the more memorable guests and moments they’ve had on the show, and we also talk a little radio geekery.

As always, thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Andre get into radio? 7:45
  • How did he finally get on the air? 13:37
  • What does a producer actually do – radio wise? 16:04
  • Did he ever hear of 1190 WOWO out of Ft. Wayne, IN? 18:54
  • How did the Electric Radio/Morning Show get started? 20:54
  • What’s TSL and how it played a part in them knowing they had a hit. 28:38
  • What are some of the more memorable times and guests they’ve had on the show over the years? 29:57
  • How did Andre get big names on his show? 31:58
  • What’s Andre looking forward to in 2017? 37:41
  • Who are Andre’s 3 top influencers who have helped launch him to where he is today? 44:48
  • Smallest decision that has made the largest impact on his life? 46:19
  • Something he believed as a 30 year old and now finds completely inaccurate and why? 47:52
  • What’s the secret to achieving personal freedom? 48:58
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Walking Dead Interview Promo:

Footage from 2009 doing Prune Juice Trivia:

Good Times Montage – The Show Must Go On:

On a Ghost Hunt in LimonCello’s at The Orange Inn:

andre kane
electric radio show
electric radio show
andre kane

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

podcast discovery center

Scott Doucet: The Podcast Discovery Center – A Safe Haven for Podcasters to Master Their Craft (AoL 080)

As we heard in the AoL session with Chris Ripka, podcasting has been around for quite awhile – just not the form that we’re all used to.

However, it seems that only recently it’s been catching on as a popular medium. I mean, for me, it’s still hard to believe that 36% of all people 18 years old or older have listened to a podcast sometime in their life. I still find myself explaining what it is to most people who don’t know what AoL is.

But once I do describe it, they’re blown away by it’s potential and many even ask “how do I get started?”.

Currently I’m working on a solution for that question, but in the meantime, I often tell them to check out Facebook groups – especially the Podcast Discovery Center (PDC).

As co-founder of the PDC, today’s guest is dedicated in making the members of the PDC feel like they’re part of the family. As you’ll find out, Scott Doucet has had plenty of experience in other larger podcast groups, and what he and his co-founder Anthony found out is that many times those groups like to push an agenda.

The only thing that the PDC wants to push is the success of your show.

In this conversation, I ask him more about how he got started as a podcaster, more about that foundation of the group, and we also find out more about his own business and how he can help you if you’re looking to create a podcast for your business.

As always, thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Scott get into podcasting? 6:00
  • What was behind starting the Podcast Discovery Center (PDC)? 9:35
  • What kind of creative influences did he have growing up? 11:34
  • How did Scott and Anthony hook up to create the PDC? 12:24
  • How exactly is the PDC setup to be different than other podcast groups? 14:47
  • Has the themed format that the PDC utilizes day to day worked in creating engagement? 16:17
  • What is Scott’s recommendation for starting a group with a similar spirit to the PDC? 19:50
  • How did he build enough business as a podcast consultant in a matter of months that he now has a waiting list. 21:48
  • What worries Scott about the future of podcasting? 32:58
  • How would he recommend to a podcast purist to monetize their show? 38:49
  • How to find out who’s listening to your show? 43:31
  • What’s coming up for Scott in the rest of 2017? 46:41
  • Scott’s top 3 favorite influences? 49:42
  • Hardest thing he’s had to say no to? 50:53
  • Something he believed when he was 25 but no longer believes today? 51:30
  • What are three truths he’s learned over time? 53:06
  • What does it mean to live a life of abundance? 54:45
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Editing Guru Cody Boyce on using an iPhone as a pretty good mic:

Carey Green giving a few tips in how to make your shows easier to find:

Arne Giske’s promo of the Millennial Entrepreneur Podcast Session 8:

Scott does some admin work:

scott doucet
podcast discovery center
scott doucet
podcast discovery center

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to Grow Your Network and Start Setting Up Meetings TODAY

Networking is vital to building your reach as a creator. Whether you’re starting a nonprofit, a business, or just wanting to build awareness of whatever else you might be doing, you’re going to have grow your network.

In this post, I’m going to share with you how you can start meeting like minded people today. This is the first step in building key relationships to help expand your community, audience, and/or business.

 

Get Started Locally

Many people in business are used to going to networking meetings in their local area. BNI, Toastmasters, and the Rotary are just a clubs you can meet other business owners. The great part about these particular clubs is that they’re everywhere.

There are a couple of places where you start looking for groups with similar interests to yours: meetup.com & eventbrite.com. The events that you might find might not be down the street, but they’ll be worth the drive.

For example, when I was first getting my feet wet when it came to entrepreneurship here in Indy, I would go to 3+ meetings a month where entrepreneurs could get together and discuss the newest and coolest things.

After a while, what I came to find out, especially here in Indy, was that I would tend to see the same people each week.

That’s great if what you’re looking to do is build solid foundational relationships. In fact, you might need to start there. However, after a while, the same people can only help you get your reach so far.

You need to keep meeting new people.

When you start feeling the itch to expand, it’s time to change things up.

 

Getting Out Of Your Town

Going to Conventions

For most industries, the way to meet people has been to gather in places where the leaders of the industries would gather. Conventions have been a part of history for a very long time. Maybe not to the extent that they are today, but they’ve been there.

When people think of conventions, they might think of something like Comic Con or CES. (Both are two that I want to check out before too long.)

I’ve been to my fair share of conventions. When the second trilogy of the Star Wars movies was coming out, I went to a Star Wars convention here in Indy called Celebration. A couple of years later, I went to a few trade shows, and then I started going to a series of business conventions.

Going to events like these – especially to those that you have a deep interest in topics discussed there – is one of the best feelings you can feel. I’m not sure how to entirely describe the feeling, but the best way that I can describe it is like going to a toy store (Toys ‘R Us for me) when you were in middle school.

You understand what it means to be there and there’s just so much potential of what could be.

The big difference between going to a toy store and going to a convention is that when you go to a convention, there’s other people there who are like you. They might have an audience already and doing what you want to do or they might be at your same level and have a missing piece to what you’re wanting to start.

Either way, conventions are a quick way to find people that understand you, think like you, and believe in what you’re doing as a creator.

 

Social Media:

While nothing can really replace the feeling of going to a convention, you can come close to the after effects (connecting with people) if you learn how to network on social media.

There’s a reason why you can max out your friends list on Facebook at 5000 people. Facebook really doesn’t expect you to really have that many deep relationships. However, they know there will be types of people who want to have as many connections as they can. Whether that’s for business or just for the heck of it, Facebook lets you do it.

So, if you’re a business owner or some other type of creator who wants to get their work known, don’t be afraid to network on Facebook.

For the last couple of years, ever since you had to pay for your page’s posts to reach more than 5% of your audience, groups have been making a huge comeback.

Luckily for you, there’s groups of all kinds.

If you want to build relationships outside of your town, you can start today. Just open up Facebook, search for something you’re interested in, find a group that looks somewhat alive, and then add value to the conversation.

Do that upwards of 20 some times (over a month) and people will know you provide value. Keep doing it over a few months, and you might actually start getting traction in that group as being a figure who knows what they’re talking about!

grow your networkAs Claude Errera of HBO said in session 72 of the podcastIt basically comes down to showing up.

As you’re engaging in those groups, feel free to add people as friends if they seem like they’re cool. Chances are they’ll accept and you can carry the conversation on outside of the group.

 

Making It Happen

Eventually you’re going to want to meet with people in person. Whether that’s face to face or through something like Skype, you’ll need to find a time to meet up with someone that you’ve started engaging with.

 

The Traditional Method:

When you’re looking to meetup with someone you’ve met outside of the usual events or groups you engage in, you might have an idea to send them an email to meet up. You send a few back and forth and you come up with a date and time to get together.

Then, you’re probably going to record it somewhere – unless you have a really good memory.

If you’re a busy person and have lots of meetings, or just like to keep track of things in a calendar, you might use one on your phone, computer, or perhaps online. For me, I use Google calendar for just about everything these days.

It wasn’t always that way. When I had a very repetitive schedule, I had no reason to use one.

Funny enough, I only started using a calendar when I had to start booking guests to interview on my podcast.

And now, I’ll just say it’s easier to write things down in a calendar then it is to try to remember all the events I have to be at or write them down on random pieces of paper.

A quick note: Always get the person’s email that you’re booking a meeting with. That way you can invite them through Google Calendar. This acts as sort of a confirmation that you’re actually putting it in your calendar. If they weren’t already, they’ll take you more seriously this way.

 

Automate It:

Since many podcasters have guests on their show like me, they have to set recording sessions on a regular basis.

Having to send multiple emails or messages and writing down the agreed upon date can take up a fair amount of time – especially if it’s repeated over and over.

To help gain back some of that time, there have been a few tools created over the years which can make this process much easier.

  • Calendly.com If you’re a host and you have a set schedule each week, then Calendly could definitely become one of your favorite tools. All you do is connect it to your Google calendar and let it know what types and length of meetings you’re wanting to do.
    After that, it will give you a link to share with people you want to meet with. Once you give it to them, they choose a time and you don’t have to have a trail of emails. Again, pretty handy if you have a set schedule each week!

 

  • Doodle.com This tool is one of my favorites because I have co-hosts who I work into the show whenever possible. It’s a solution for for more than 2 people.
    Instead of connecting this to your calendar, you manually pick a few dates and times you’re available to meet. Then, you share a poll with the other people you’re interested in meeting with. They vote on the times that they can get together and if a time has everyone match, that’s the one you choose to get together on.

There are other tools that are very similar to Calendly and Doodle, but I haven’t used them, so I can’t readily tell you the difference. Both of these do what I want them to do when needed!

 

Action Steps

Back in 2010 when I first started on my journey, groups on Facebook (or LinkedIn for that matter) weren’t as common as they are today. There’s literally no reason why you can’t start building your network today.

Here’s a few steps for you if you haven’t been leveraging Facebook to it’s fullest potential.

  1. Clean up your profile. Make it look like it’s a run by someone who cares about how they present themselves to the world. If it’s easier to start another “professional” account, then do that instead. Make sure it’s filled out so that you appear as if you’re real.
  2. Add 5 groups that you think are in your realm of expertise.
  3. Look for conversations you can add value to and do it. Don’t force yourself onto conversation you know nothing about. 😉
  4. After a couple of days of engagement, feel free to add up to five people from the group. If they ask you about a new account (provided you made one in step 1), let them know the truth – you’re original profile is too cool for the group! 🙂

Anyhow, hope that helps you build out your network guys. Let me know if you’re struggling. Remember, the more friends you have that are building the same types of things you are, the faster you all will get to where you’re going.

 

Bonus Video on Booking Yourself Solid:

If you want to set up more potential client meetings, head on over to Fizzle and check out the course by Book Yourself Solid guru Jason Billows.

Here’s an interview of him with Paul McManus to give you a taste of what he’s about:

Generational Marketing: How to Connect with Millennials

Last week we discussed how Millennials should and can become the next Greatest Generation.

Our generation is full of leaders. It’s just a matter of realizing whether you are one or… a victim.

Whether you’re part of the Hero Generation or the Lost Generation.

If you’re part of the Hero Generation and see yourself as a leader, then you’re going to have to build a following. You can’t be a leader if no one is following you!

So how do you build that following?

In today’s post we’re going to talk about that a bit. And hopefully, once you’re done with this post, you’ll have a little more idea of how to communicate more with other future leaders.

The Past Can Teach Us So Much

Last week I talked a bit about how the Greatest Generation is all about principles vs ego. They sacrificed themselves for the greater good.

Whether it was for their families or for their country, in their heart, they knew their sacrifice was worth it.

This past weekend I was watching CBS Sunday Morning and there was a very pertinent story to all of this.

It was a story of a community coming together to put together an old B-29… to preserve history and give a tribute to those in their community who had done so much for the country.

If that isn’t a feel good story, I don’t know what is.

Find More Context by Seeking More Answers

If you had seen this video on Facebook or YouTube, there’s a number of things you could have done after viewing it. Many folks will watch this and think “Awww!” or “Cool.” and go on with life – continuing on with whatever they were doing or maybe watching another YouTube video.

If you’re like me, that video might actually stick with you a bit more. You might have wanted to get more context about it.

You might have wanted to find out more about the project and how it came together. Maybe find out more about how they pulled the B-29 out of desert, or maybe learn more about Witchita being a capital for producing the aircraft.

These are all big questions.

They’re all forms of “How was this done? If I was wanting to do something like this, how would WE do this?”.

Because really, from the it’s very beginning, the story of Doc, the B-29, was a product of a community.

Leaders are always asking questions that come in the form of “How can I get a group of people to do a certain activity? How can I call them into performing a certain action?

Connection is a Big Deal For Millennials

Comradery and a sense of being connected and contributing to the planet and having vulnerable intimate contexts to be celebrated and creative in is empowering for young leaders and people in general.

Can I also like be alone at times? Is that okay or do I not fit in? If you’re a millennial you couldn’t possibly enjoy solitude. What about the moments that I’m sitting on a mountain or swimming down the river alone. Appreciating life.

I have no interest in community. I’m not gonna be like “Oh thank goodness.” I have no interest in being part of a community without context, and also just because I want to be part of a community doesn’t mean I want it to define me. But then again maybe I’m just special.

When I was in college, I was part of several student run organizations. I got to see up close how much community and volunteerism meant to our generation.

If you’re identifying yourself as a leader, then you’re going to have to learn how to influence others.

In my last post I mentioned that you could study up on creating influence by reading books by John Maxwell. If you took that advice and clicked the link on the last post, you probably realized that there were TONS of books to read.

I’m sure some of them might have seemed interesting, but where do you get started? Which one is for the novice? Which one is a good intermediate option… and so on?

I have several recommendations – and I could tell you which one would make more sense for your particular situation. But I don’t know you – yet. (Feel free to say hi on Twitter!)

But there’s definitely an underlying thing you MUST know when reaching out to Millennials.

As adults, believe it or not, we are not egocentric. We’re all about helping each other while helping ourselves. That’s why the Sharing Economy has blossomed as much as it has.

But why is that?

Just like the Greatest Generation, it’s part of who we are.

The Pendulum Theory – We’re Now a We Society

Our millennial generation – which the Hero Generation is a part of – is part of a larger 40 year cycle.

One can think of his cycle through the movements of a Pendulum – going back and forth between two extremes. The We and the Me.

We are currently heading towards the We extreme. We know this because for the longest time, people took refuge in having things simply to have them.

The Boomer generation is/was all about collections. Having certain things meant having certain status. It was all about Me.

You can’t blame them, though. Many of them and their parents came from a time of forced scarcity. While minimalism is something that many millennials subscribe to, it is a form of scarcity – and there lies yet another example of this cycle.

Anyhow, here’s some resources to further educate yourself on the movement of the Pendulum:

Michael Drew, Pendulum co-author, on TEDx:

Pendulum co-author Roy Williams on Glenn Beck (pt 1):

Pendulum co-author Roy Williams on Glenn Beck (pt 2):

Other Examples of the Ever Moving Pendulum

In Roy’s conversation with Glenn linked above, one of the things that he gets a chance to show towards the end of the conversation is how he’d change one of his most famous commercials from the late 80’s.

It’s really fascinating to see how you can do that.

Here’s a few more of his examples in how things have changed in popularity over the years:

This brings us to…

How Donald Trump Got Elected As President

One thing that has definitely been on many people’s minds since last week is the results of the election. Many people thought Hillary was going to win. But now they’re having to come to terms with Donald Trump becoming our next president.

Currently there’s tons of protests against the results – and it’s easy to understand. Trump is a prime example of the Me side of the pendulum swing.

Millennials who are completely “We” are going to fight that tooth and nail. Especially if they took what he said during the campaign litterally.

However, those same millennials are forgetting how he actually campaigned. He campaigned as part of being in the We. His slogan was “Make America Great Again”, and that completely spoke to those who feel like they’ve been forgotten for the last 8 years. He got elected not because what he was supposed to represent, but because of what could be representing. His supporters took the words he said seriously, not literally.

In fact, it seems to me that many “rust belt” counties that voted for Obama in 2012 voted for Trump in 2016.

And if those numbers aren’t enough for you, here’s what Trump means to many of his supporters from around the country:

Action Steps:

So, what to take from all of this?

Understand that whatever marketing tactics you learned about in 2006 don’t apply anymore.

If you really want to connect with millennials, think and talk to them as if you’re coming from a place where everyone needs to fight the good fight. They want camaraderie. They want to feel other people are with them. So it doesn’t make sense to focus on making one person stand above everyone else.

Make people feel like they’re part of something larger than what they already. If you can do that as if you’re starting a “movement”, you’ll have more success with that than not.

BONUS: If you want to check out the entire hour and a half footage of Doc, the B29 getting off the ground for the first time, here’s that footage.

Joey Chandler: Delivering the Best Version of You through Personal Tribute Videos (AoL 060)

In today’s world, people are not used to compliments. In fact, they’re used to the opposite – complaints.

When people are asked why they dread going to work, one of the most common responses is, “I feel like I don’t belong.”

Part of that can be attributed to only being reprimanded when they do something bad. Not necessarily be thanked when they actually perform well on the job.

Today’s guest, Joey Chandler, is trying to change that – one person at a time.

Through his work via You Are Videos, people get to actually hear good things about themselves for once.

In this chat, we find out how he stumbled into his new profession of being a video producer. And we also learn how you can become a videographer and find your first clients.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did he get into making montage videos for people? 8:56
  • What his videos do for those he makes them for. 12:22
  • How did he originally get into photography? 13:56
  • What spurred Joey to make the leap of faith to becoming a professional photographer? 17:28
  • Even with his success there, why did Joey opt to go the online route with youare.video? 19:32
  • How does he prompt people to come out with good material for his videos? 23:14
  • How he would recommend someone become a videographer. 24:50
  • What would Joey recommend to find those early clients that can help you grow? 32:30
  • What his inspirational newsletter is all about and what possessed him to start it. 34:48
  • What are 3 books he likes telling other people about? 48:04
  • One gift that he likes giving others? 51:05
  • What he thinks all high school students should know. 53:26
  • One thing under $100 that has changed his life? 54:18
  • Three truths he’s learned. 54:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

An Example of a You Are Video Tribute:

Reaction of a You Are Video Recipient, Coach Chad:

Joey’s Appreciation Challenge:

Funk to Flow Intro:

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

peaks and valleys

Danielle Watson: Navigating the Peaks and Valleys of Success in Business and Life (AoL 058)

Overwhelmed. Lethargic. Swamped. Lost. This is what we can feel like in the valleys of our work and our lives. You…

– think you’re the only one who cares.
– feel that you’re the only who gets stuff done on your team (if you’re lucky enough to have one).
– get lost in the fog of un-motivation. (Or is it “de-motivation”?)
– start wondering “what if I’m doing it all wrong?”.

No matter the success level, at one point or another all creative entrepreneurs go through this funk.

It comes with the territory – just like crazy success.

Today’s guest, Danielle Watson, knows all about the highs and the lows – the peaks and the valleys.

From being on all types of media platforms talking about her Purse Process, to having to do a TEDx presentation during one of the most dramatic periods of her life. She’s gone through it.

In this interview, Laila and I get the chance to ask her why she chose the major she did as a self professed girly-girl, how she stumbled upon the Purse Process, and more about what all happened during the time she was preparing for her TEDx talk.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why did she pick a degree in anthropology? 11:27
  • Would she go through her schooling all over again? 14:54
  • What advice Danielle would give someone who’s just going into college 16:39
  • How did she feel that she didn’t fit the mold of her peers in college. 20:34
  • Did she ever use her degree as most people would out of school? 22:14
  • How did she find out that she could add value to others using her anthropological skills? 24:39
  • What your purse can tell you about your personality. 32:06
  • How Danielle got into doing a TEDx presentation. 35:57
  • Why she had a very bumpy road in preparing for it. 39:42
  • What direction she’s going after her TEDx experience. 46:59
  • What are 3 of her favorite podcasts? 55:58
  • What’s the secret to achieving personal freedom? 57:28
  • Something she believed as a 35 year old but doesn’t believe now? 57:55
  • One thing under $100 that has changed Danielle’s life? 58:21
  • If someone was trying to put their knowledge to use in a new business, how could they do that? 1:00:08
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Danielle’s TEDx talk:

Danielle’s interview with Mimika Cooney:

Sample of her Facebook Live show:

Danielle on Entrepreneur on Fire Podcast:


Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

mental focus

Increasing Mental Focus – 4 Simple Steps that Can Change Your Life

Last Week I talked about how you can get more life satisfaction. There’s multiple reasons why someone would want more life satisfaction. With that post, I simply jumped into the how to of getting it started.

In today’s topic, we’re going to dive a little deeper into two of the 4 tactics mentioned in the previous post. Specifically, long term goals and having a growth mindset.

Here’s the thing, while you’re pursuing a long term goal, you’re going to grow as a person. There’s no doubt about it.

However, to do that growing AND achieve those goals, you’re going to have to put in a ton of work.

And to get that work done, you’re going to have to focus.

We All Make Choices

If you’re like me and many people I know, you probably have a busy life. For the most part, going to work takes up a ton of our time. If you have kids, that’s another layer of stuff you gotta do. And if you have extended family – there’s even more stuff you got to manage time for. And let’s not forget all the social things we might be a part of. Gaming, sports groups, you name it.


With all these things that we have to do on a daily basis, it’s hard to imagine how anyone has ever successfully done anything meaningful in their life after entering the workforce.

Seriously, who has the time?

Here’s the answer: You do.

“But how?”, you might be wondering.

We all have time. Everyone has 24 hours a day. Everyone has always had and always will have 24 hours a day.

We all make choices in how we’re going to spend our 24 hours.

Here’s a few that I’ve had to make in the past:

  • Go to a workplace that requires us to be there 7, 8, or even more hours per day.
  • Go to school and do the homework for the classes.
  • Be part of a sports team.
  • Go to the gym.
  • Keep working on that character in that video game.
  • Watch or hear that particular show so we have something to talk with people about.
  • Have friends or family that wants to hang out when we’re not doing work.
  • Sleep.

Many of these choices are things that “busy” people are probably already doing most (if not all) of. However, just because we’re busy doesn’t necessarily mean we’re being productive. And it sure as hell doesn’t mean we’re being satisfied by our lives. I could and will argue that many of these above choices can be distractions.

Most of our Satisfaction in Life Comes from Mental Focus in Working Towards Something

Outside of hanging out with friends and family, there are few things that give us all satisfaction.

Sure you might get some temporary satisfaction in playing games, watching shows, or getting that paycheck from your job. But again, I could argue those things are possibly examples of time that could be used more productively. Especially, if a person is interested in building a more satisfied life.

It’s not that we haven’t used mental focus before. You might have previously focused in school, sports, military… and even, believe it or not, playing video games.

Many would say that video game players are lazy – but they are as dedicated to their craft. Just as much as those who are focused on getting their degree, throwing a ball, or knowing what to do during an emergency situation.

Here’s Cam’s take on it:

In all four of these examples, we feel satisfied because we feel that the work that we’re performing is being put towards building something.

If it doesn’t require mental focus or we don’t feel like we’re building something, then there’s a good chance we’re not going to get satisfaction from the time, resources, or work we spend on a given activity.

Increasing Mental Focus:

So, how do we spend more of our time utilizing our mental focus towards building we care about?

1. Prepare for Prolonged Focus

The first part of being able to successfully focus on something we want to do is give ourselves the ability to actually focus.

If you’re the type of person runs on caffeine all day and doesn’t do much physical activity – that needs to change. You don’t want your body having to rely on caffeine to perform day in and day out – which can happen.

Also, stay hydrated. Personally, this is one that I struggle with myself. I know I don’t drink enough water. Having grown up on all kinds of sodas, juices, and other sugary drinks, I’ve never been able to make drinking water a part of my routine. So if you’re like me, make sure that you’re figuring out other ways of getting your water in. For me, I’ve become a tea-aholic!

One other way to prepare for prolonged focus is by making sure you get plenty of sleep. Seriously.

7 or 8 hours is what we should be shooting for. That means if you’re planning on getting up at 5 or 6 in the morning, you’ll be wanting to go to bed at 9 or 10pm at the latest.

2. Choose Your Most Important Tasks

Once you are rested up and have something to drink near you, you’ll be ready to get going. But before we do, we need to make sure we’re aware of the tasks that we want to do that particular day.

I’ve talked about how important it is to properly plan the tasks you want to get done that week and month. When it comes to doing something in a particular day, all we want to do is 1 to 3 things.

For example, I keep it simple by focusing on writing on Monday, podcast editing on Tuesday and podcast publishing on Wednesday. The rest of the time is committed to marketing, meetings, and specifically on Thursday and Friday, I try to learn and utilize new skills and systems to help with the other days.

3. Clear Space for Focused Work by Getting Rid of Distractions

Distractions come in all sizes. Having a dead end or uninteresting job, playing videogames or watching TV for 4 or more hours a day, or endlessly scrolling through social media or answering emails are examples of distractions.

The difference between distractions and other activities is that distractions are activities that aren’t helping you reach your goals or enriching your life.

If you’re having problems figuring out what the distractions in your life are, then think about the things you do that others would consider a waste of time or you personally feel is “a grind”.

Your job might literally drain you and stress you out. This might grounds to look for another job.

If you feel like you have to play video games “like a job”, then figure out something else to spend your time on. Maybe you feel like you have to be on all the social media platforms that your friends are on. If this is the case, then just pick one and let them know they can actually call you if they need something.

The goal with this step is to make sure we are not being interrupted when we actually sit down and do activities that are meaningful. If you need more help with distractions, here’s a post for more info.

If you want to start small but have some really drastic changes in this department, here are three things you can do today:

  1. Don’t multitask. No one can multitask and if they say they can, they’re still living in the year 2000.
  2. Turn off notifications on your phone and computer
  3. Do not connect to social media or other things until your main tasks are done.
  4. Don’t leave email going all day. Check it twice – preferably mid-morning and before you’re done for the day. DO NOT check it first thing!

4. Get in the Zone – Your Zone

Being busy is something that many of us have grown up believing is the key to success. And the truth is that, being busy is often times a sign that a person isn’t in control of their lives. The busier someone is or seems to be, the more they’re probably at the call of someone else.

So the goal, believe it or not, is to not for you to appear busy all the time. Instead it’s to actually be doing something when you’re wanting to do it and committing to that action. This will get you “in the Zone” or “in flow”. When you’re in flow, you won’t have to worry about others perceiving you as being busy because you will be and the more times you get there, the longer you’ll be able to stay there.

Being in flow for long periods of time is called Deep Work or Slow Working. Interestingly, this type of work yields better results in the long run.

If you’re not used to doing work for a long period of time, shoot for at least a half an hour sprint. And then work your way up to longer periods of time. The goal is to train your mind like a muscle. Ideally you’ll be able to spend enough time in a deep work mode that you’ll be able to finish the task at hand before you need a break.

However, you need to take breaks from time to time. So make sure you do take that lunch hour and walk around for a few minutes every hour or so.

If your current job prevents you from going into the zone on a regular basis, you might want to consider finding another job. I personally believe that being able to be in flow is a vital part of having job satisfaction.

If you’ve never had a job that will allow you to get there, then that might be a sign that it’s time for you to start your own business. This will give you a way to do something you like to do in a way that you will like doing it.

Ending Thoughts

I hope that this post gives you a clearer sense of what focus and subsequently, your work life, should be like. If you believe that you’re not being able to clearly focus on your job or in your business, then it might definitely be time to change some things up.

Lack of focus will cause you unneeded stress. Period. With so many options and opportunities in the world today, it’s just not smart to strap yourself to a particular group of coworkers or a paycheck with a particular name on it.

That might have been expected with the Baby Boomers, but even they know that things are changing quickly. (For a great discussion on this topic, check out my discussion with Dr. Joe Albano)

Your goal is to not look at a job as “working for” a particular company. It’s to look at a job as “working with” them. If you can’t find the partnership you seek in your current industry, you owe it to yourself to find that partnership elsewhere – even if it means starting your own business.

Word of advice: Don’t expect for your current company to change for you. Just because you might be starting to find your own goals in life, doesn’t mean your current place of employment agrees with those goals.

You might have to move. But that’s ok, because you don’t want to work at a place you’re not appreciated.

If you find yourself looking for a new job, do your due diligence when you’re interviewing and find out if the position truly works for you along with the goals and culture of the company that you’ll be working with.