Cam Adair

Cam Adair: Traveling to Tanzania, the Value of Service, and Building Community (AoL 062)

Making content and regularly posting it is a great way to grow an audience.

In fact, it’s like, one of the most common pieces of online business advice around right now to do some sort of content marketing as soon as possible.

Blogs, Podcasts, YouTube videos – these are all forms of content marketing.

But the real question is, how do you build engagement? And once you build that engagement, how do you keep people coming back for more?

Cam Adair, today’s guest, is all about building relationships with people. That’s one of the main things he gets out of helping those in his Game Quitters community. Relationships.

Oh, that, and he just loves helping people with whatever he can.

In fact, this past October, Cam went to Tanzania to help a village get potable water… and he made even more “online” friends while he was there.

So in this first Silver Edition session (meaning second interview), Ginger and I get the chance to chat with Cam about his recent trip. We also talk a little strategy about how he’s been able to engage so well with his followers, and finally what he’s planning on doing to continue building Game Quitters.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was Cam’s recent experience in Tanszania like? 8:51
  • What is EPIC all about? 9:57
  • How Cam is going to relate his experenice to Game Quitters. 11:53
  • What was the most meaningful part(s) of his trip? 13:54
  • What’s his involvement in CampuSpeak? 19:14
  • How do you meet people that have the same interests that you do, even if you’re in college. 25:17
  • How has travel made Cam more creative in his business? 27:46
  • What was the biggest hurdle in building the lifestyle he wanted when he started Game Quitters? 30:34
  • What has worked for Cam in creating a following on YouTube? 33:23
  • How does someone get people involved in the work they do? 35:37
  • Does Cam think that commenting is dead on most blogs and sites outside of the big social media platforms? 39:37
  • How does being of service to people actually fuel Cam to do what he does? 42:13
  • What is Cam looking forward to be working on in the New Year? 47:01
  • What is something that he believed as a 25 year old but doesn’t now? 52:24
  • What is one thing that all high school students must know? 53:16
  • One thing under $100 that has changed his life. 55:42
  • What does it meant to live a life of abundance? 52:03
  • How can someone be a difference maker for their community? 57:36
  • What are 4 steps to being more like Cam? 1:01:21
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

What is the Meaning of Life?:

Expectations vs Requirements with JuVan Langford :

Moving on from Pro Gaming with Adam Roa:

Cam on Adam Roa’s Podcast – Deep Dive:

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Generational Marketing: How to Connect with Millennials

Last week we discussed how Millennials should and can become the next Greatest Generation.

Our generation is full of leaders. It’s just a matter of realizing whether you are one or… a victim.

Whether you’re part of the Hero Generation or the Lost Generation.

If you’re part of the Hero Generation and see yourself as a leader, then you’re going to have to build a following. You can’t be a leader if no one is following you!

So how do you build that following?

In today’s post we’re going to talk about that a bit. And hopefully, once you’re done with this post, you’ll have a little more idea of how to communicate more with other future leaders.

The Past Can Teach Us So Much

Last week I talked a bit about how the Greatest Generation is all about principles vs ego. They sacrificed themselves for the greater good.

Whether it was for their families or for their country, in their heart, they knew their sacrifice was worth it.

This past weekend I was watching CBS Sunday Morning and there was a very pertinent story to all of this.

It was a story of a community coming together to put together an old B-29… to preserve history and give a tribute to those in their community who had done so much for the country.

If that isn’t a feel good story, I don’t know what is.

Find More Context by Seeking More Answers

If you had seen this video on Facebook or YouTube, there’s a number of things you could have done after viewing it. Many folks will watch this and think “Awww!” or “Cool.” and go on with life – continuing on with whatever they were doing or maybe watching another YouTube video.

If you’re like me, that video might actually stick with you a bit more. You might have wanted to get more context about it.

You might have wanted to find out more about the project and how it came together. Maybe find out more about how they pulled the B-29 out of desert, or maybe learn more about Witchita being a capital for producing the aircraft.

These are all big questions.

They’re all forms of “How was this done? If I was wanting to do something like this, how would WE do this?”.

Because really, from the it’s very beginning, the story of Doc, the B-29, was a product of a community.

Leaders are always asking questions that come in the form of “How can I get a group of people to do a certain activity? How can I call them into performing a certain action?

Connection is a Big Deal For Millennials

Comradery and a sense of being connected and contributing to the planet and having vulnerable intimate contexts to be celebrated and creative in is empowering for young leaders and people in general.

Can I also like be alone at times? Is that okay or do I not fit in? If you’re a millennial you couldn’t possibly enjoy solitude. What about the moments that I’m sitting on a mountain or swimming down the river alone. Appreciating life.

I have no interest in community. I’m not gonna be like “Oh thank goodness.” I have no interest in being part of a community without context, and also just because I want to be part of a community doesn’t mean I want it to define me. But then again maybe I’m just special.

When I was in college, I was part of several student run organizations. I got to see up close how much community and volunteerism meant to our generation.

If you’re identifying yourself as a leader, then you’re going to have to learn how to influence others.

In my last post I mentioned that you could study up on creating influence by reading books by John Maxwell. If you took that advice and clicked the link on the last post, you probably realized that there were TONS of books to read.

I’m sure some of them might have seemed interesting, but where do you get started? Which one is for the novice? Which one is a good intermediate option… and so on?

I have several recommendations – and I could tell you which one would make more sense for your particular situation. But I don’t know you – yet. (Feel free to say hi on Twitter!)

But there’s definitely an underlying thing you MUST know when reaching out to Millennials.

As adults, believe it or not, we are not egocentric. We’re all about helping each other while helping ourselves. That’s why the Sharing Economy has blossomed as much as it has.

But why is that?

Just like the Greatest Generation, it’s part of who we are.

The Pendulum Theory – We’re Now a We Society

Our millennial generation – which the Hero Generation is a part of – is part of a larger 40 year cycle.

One can think of his cycle through the movements of a Pendulum – going back and forth between two extremes. The We and the Me.

We are currently heading towards the We extreme. We know this because for the longest time, people took refuge in having things simply to have them.

The Boomer generation is/was all about collections. Having certain things meant having certain status. It was all about Me.

You can’t blame them, though. Many of them and their parents came from a time of forced scarcity. While minimalism is something that many millennials subscribe to, it is a form of scarcity – and there lies yet another example of this cycle.

Anyhow, here’s some resources to further educate yourself on the movement of the Pendulum:

Michael Drew, Pendulum co-author, on TEDx:

Pendulum co-author Roy Williams on Glenn Beck (pt 1):

Pendulum co-author Roy Williams on Glenn Beck (pt 2):

Other Examples of the Ever Moving Pendulum

In Roy’s conversation with Glenn linked above, one of the things that he gets a chance to show towards the end of the conversation is how he’d change one of his most famous commercials from the late 80’s.

It’s really fascinating to see how you can do that.

Here’s a few more of his examples in how things have changed in popularity over the years:

This brings us to…

How Donald Trump Got Elected As President

One thing that has definitely been on many people’s minds since last week is the results of the election. Many people thought Hillary was going to win. But now they’re having to come to terms with Donald Trump becoming our next president.

Currently there’s tons of protests against the results – and it’s easy to understand. Trump is a prime example of the Me side of the pendulum swing.

Millennials who are completely “We” are going to fight that tooth and nail. Especially if they took what he said during the campaign litterally.

However, those same millennials are forgetting how he actually campaigned. He campaigned as part of being in the We. His slogan was “Make America Great Again”, and that completely spoke to those who feel like they’ve been forgotten for the last 8 years. He got elected not because what he was supposed to represent, but because of what could be representing. His supporters took the words he said seriously, not literally.

In fact, it seems to me that many “rust belt” counties that voted for Obama in 2012 voted for Trump in 2016.

And if those numbers aren’t enough for you, here’s what Trump means to many of his supporters from around the country:

Action Steps:

So, what to take from all of this?

Understand that whatever marketing tactics you learned about in 2006 don’t apply anymore.

If you really want to connect with millennials, think and talk to them as if you’re coming from a place where everyone needs to fight the good fight. They want camaraderie. They want to feel other people are with them. So it doesn’t make sense to focus on making one person stand above everyone else.

Make people feel like they’re part of something larger than what they already. If you can do that as if you’re starting a “movement”, you’ll have more success with that than not.

BONUS: If you want to check out the entire hour and a half footage of Doc, the B29 getting off the ground for the first time, here’s that footage.

Millennial Leader

The Millennial Leader: How the US Will Prevail Beyond the 2016 Election

Today is Election Day 2016. If you’re yet to vote today, vote your conscience.

“But what if I really vehemently despise one candidate and feel that I have to vote for the other major party to help make sure they don’t get in office?”

Well, that’s totally your decision. If you don’t like either major party’s nomination like I did, then it’s ok to vote 3rd party.

Either way, this is quite possibly the last election that the Boomers are going to have candidates in. And that means that a lot of us non-Boomers are going to have to step it up.

That means Gen X’ers just as much as it means Millennials.

So, for this week’s post, I thought it’d be important to look to the future and discuss how Millennials can set themselves up to be leaders in the years to come.

Who are Millennials, Really?

Over this past weekend, I found myself going to the 40th wedding anniversary of my neighbors from my hometown.

40 years – wow. For any marriage to make it that long anymore seems to be almost unusual.

Which is unfortunate.

Personally, I think it’s awesome that they’ve stuck together. So often, anymore, you hear that when the kids leave, the parents end up going their separate ways because they realize that they’re both different people than who they were when they were married.

Especially if they were married in their 20’s. In today’s world, many people aren’t considered real adults until after the age of 25. (I mean, there’s got to be a reason why the Obama administration decided that it would be ok for kids to be able to use their parents’ insurance until the age of 26, right?)

In this couple’s case, despite the fact that he’s a good 20 years older than her, I think a good reason that they have stuck together is that the husband was about as young as you could be in being part of the Greatest Generation. The generation that grew up during World War 2.

Also, I know that the wife’s parents had stuck it out over the years as well. In fact, they were so close that when one passed away, it wasn’t much longer that the other followed.

I had a great aunt and uncle that were the same way. They passed within a year or two of each other.

It’s hard to tell if that affection has rubbed off on younger generations. But one thing is certain, that generation rarely divorced.

Why?

millennials-dont-like-socialism

While Millennials don’t understand what the word Socialism means, they reject the idea of it.

Well, maybe because they were in tune with themselves enough to know what they were looking for when they picked a spouse. Or maybe they had principles that didn’t allow them to divorce.

Millennials are Actually Pretty Conservative

Whatever the reason is, most members of the Greatest Generation were pretty conservative in their beliefs compared to their kids and their kids’ kids.

Interestingly enough, us Millennials might behave more like the Greatest Generation than many think. They fought socialism in World War 2 and studies are starting to show that while many Millennials don’t really understand what it is, we don’t like the idea of what it really means either.

In fact, we’re trending more conservative than our parents.

I mean, it makes sense. So many of us are embracing simpler lifestyles. Having companies like Apple, Uber, Google, and Tesla around have given us that ability. Can you imagine those companies being run by the government? Ha!

We’re Trained About Participation More than Winning:

When other generations talk about millennials, we’re often referred to those head in the air, good-for-nothings that think they are entitled to things without working for them. They continue to say that we don’t take responsibility for our actions in what we do or do not do.

Many times they’re right.

But here’s the truth – they, our parents and educators, made us this way. They taught us what it meant to be unique and shoot for the stars. That anything was achievable.

But they also rewarded us for putting in very little work. For many of us school was fairly easy – just show up and you’ll get a C. Do the least amount of work you can do and get good at taking tests and you’ll get a higher grade.

For many, sports were even easier. In the past, people got rewarded for winning. We were the first generation where you started hearing about participation trophies. Whether or not you trained hard to actually win or did very little didn’t matter. We got rewarded for just showing up.

Some of Us Learned the Hard Way

College (or the military) was the first real learning curve for many of us. It was the first time that many of us had to learn how to really work hard to move up. But even that has gotten worse as I found out as a graduate instructor (and Maria has found out as a higher ranking soldier).

Whether we were doing something to win it or just to feel good about ourselves, Millennials have learned that participation counts. Limiting our growth potential in the world after graduation has made many buck the system. The difference is how we’ve responded.

Those Millennials that continue to spin their wheels looking for the easy reward are part of the Lost Generation. One book that they might need to read is “Who Moved My Cheese?“.

Those of us who are trying to figure out how to win are part of the next Hero Generation.

The Hero Generation

The Hero Generation is one of four generations that come and go throughout time. The other three being the Artist, Prophet, and Nomad generations. They are responses due to 4 types of events that happen in every cycle called Turnings. I first learned of these turnings when I saw a documentary a year or so ago called Generation Zero, which was released in 2010.

If you want to find out more about the four turnings or their associated archetypes, you can do so in Wikipedia here. If you want to go deeper, the two books that the authors Neil Howe and William Strauss are most well known for are here:

The Fourth Turning: An American Prophecy (1997)

Millennials Rising (2000)

If you want a Crib Notes version, here’s a video for that:

Signs of Heroism

Now, if we really are this Hero Generation, would there not be signs that we’re trying to save this world that is falling apart around us?

I think there is. I think it’s this growing boom of creatives that are starting businesses and sustainable social enterprises.

As I said, Millennials don’t know how to wait to be successful. Those who have played the game to win are going to keep winning.

They are replacing the old employee and non-profit mentality. Both of these mentalities were popular but never sustainable. A company could fire an employee at any time. A non-profit could eventually lose their funding.

In fact, I remember a episode of Home Improvement where they made a joke about Tim’s brother who called himself an entrepreneur.

Most small businesses and social enterprises are designed to be self reliant. This means that no one person can control the livelihood of another.

And it’s also what the AoL Podcast is all about. Finding and talking with those individuals who have made the switch to lead their own career and finding out how they made the leap.

One such Millennial that displays our form of Heroism is Dane Maxwell, who my co-host Daniel and I got to interview in session 56.

Leadership is Learnable

Many of those who have taken this leap are considered experts in their field.

Whether it’s deserved or not, experts are looked at as leaders. This makes sense, though, right? Experts can lead others to the answers they’re looking for. So many times we call them thought leaders.

And what really is leadership?

As defined by John Maxwell, leadership is Influence.

Because of this, he has always said that leadership can be taught. So if you find yourself having problems influencing others, then perhaps it’s time to start learning about influence and leadership. John’s work would be a great place to start.

What Type of Leader are You?

Being an expert or Thought Leader, like John, isn’t the only way to lead people. Maybe you’re not interested in becoming the next guru in a particular field of study. There’s still something that you can lead in.

There’s three other types of leaders:

  • Courageous Leaders
  • Inspirational Leaders
  • Servant Leaders

Courageous Leaders

These are people who set an example by pursuing a vision in the face of considerable opposition and risk. Typically, they’re known to have strong convictions about their mission (purpose), vision (long-term goals), and values (right and wrong). They usually set the example by speaking up for their core beliefs and fight for their values, even when their stand is unpopular.

Some popular examples of this type of leader might be Rosa Parks and Abraham Lincoln were definitely example of this. Yet, some would even say that Edward Snowden is an example.

Inspirational Leaders

Many people compare Donald Trump to an anti-Ronald Reagan. While Reagan’s actions usually brought people together towards a common goal, many folks believe that during his campaign, Donald did the exact opposite.

Ronald was an example of an inspirational leader. He promoted change by being able to look forward to the future and help others commit to ideas and ideals.

Yet another example is MLK, Jr.. Like Reagan, he was able to envision a future and unify others behind him for that future.

Servant Leaders

This is the example of leadership that so many of us know and hear about. Usually these are the types of individuals who are discussed on the evening news for going out of their way to do something.

Typically, these folks become leaders by asking “How can I help?” and then following through.

There here have been some really big names over the years that might give you a visual.

Mother Teresa, Oprah with Harpo Inc., and Eleanor Roosevelt’s work in human rights.

Generally these people ask for very little if nothing in return – but, as you can tell, get plenty of publicity.

Who Are You Going to Lead?

Now with all of these examples of leaders, you might be wondering how you can set forth on your own journey of becoming a leader.

It’s actually fairly simple. Ask yourself which of those 4 types truly fit you the most.

For me, as an example, I’ve always seen myself as a teacher. So I’m a natural fit for being a thought leader.

But at the same time, I’ve always thought that I might get into politics somehow, and now that I’m 35 – I feel that I might just have enough experience to start looking at that a bit more seriously.

It’s ok to be more than one of these 4 types – in fact, most leaders are. But you can always tell if someone is better at one than the next.

Action Steps:

Now that we’ve looked at why Millennials are perfect to be leaders, you might be wondering how exactly you’re supposed to figure out what type of leadership role you want to be a part of.

If you have no idea, just go be around extracurricular groups of people that discuss things you have some sort of interest in.

Maybe you’re in a good sized town. If that’s the case, there should be some meetup groups near you that you can attend. If you’re in a small town, then perhaps you can join the local Rotary Club or perhaps get involved with the Masonic Lodge. Many leaders have been involved with both of these during our country’s history.

Once you find something that you think you enjoy being a part of, start applying for leadership roles within that organization. Start low and work your way up – unless you think you’re qualified to start at a higher level.

Other than that, all I have to say is get out there and meet people. If you think you might want to run for political office one day, start small and work your way up there too.

Here’s a neat little wiki that can get you started on a plan.

Joey Chandler: Delivering the Best Version of You through Personal Tribute Videos (AoL 060)

In today’s world, people are not used to compliments. In fact, they’re used to the opposite – complaints.

When people are asked why they dread going to work, one of the most common responses is, “I feel like I don’t belong.”

Part of that can be attributed to only being reprimanded when they do something bad. Not necessarily be thanked when they actually perform well on the job.

Today’s guest, Joey Chandler, is trying to change that – one person at a time.

Through his work via You Are Videos, people get to actually hear good things about themselves for once.

In this chat, we find out how he stumbled into his new profession of being a video producer. And we also learn how you can become a videographer and find your first clients.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did he get into making montage videos for people? 8:56
  • What his videos do for those he makes them for. 12:22
  • How did he originally get into photography? 13:56
  • What spurred Joey to make the leap of faith to becoming a professional photographer? 17:28
  • Even with his success there, why did Joey opt to go the online route with youare.video? 19:32
  • How does he prompt people to come out with good material for his videos? 23:14
  • How he would recommend someone become a videographer. 24:50
  • What would Joey recommend to find those early clients that can help you grow? 32:30
  • What his inspirational newsletter is all about and what possessed him to start it. 34:48
  • What are 3 books he likes telling other people about? 48:04
  • One gift that he likes giving others? 51:05
  • What he thinks all high school students should know. 53:26
  • One thing under $100 that has changed his life? 54:18
  • Three truths he’s learned. 54:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

An Example of a You Are Video Tribute:

Reaction of a You Are Video Recipient, Coach Chad:

Joey’s Appreciation Challenge:

Funk to Flow Intro:

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

How to Inexpensively Start a New Podcast: Exporting and Distribution

In this third and final installment of this beginner’s podcast guide, I’m going to be discussing the final parts in starting your podcast: exporting and distribution. Of course, if you’re new to podcasting and are wondering what the other installments are about, you can find them here (Equipment and Software) and here (Planning and Production).

Also, just a reminder, we’re loosely using Pat Flynn’s 2012 video tutorial as the backbone of this tutorial. However, we’re focusing more on doing it for less than what Pat recommended at the time.

So let’s get started…

Let’s start with Pat’s video in where he shows how to export your podcast in Garageband:

Logic User Differences:

Again, I’m not sure if Pat still has his team use Garageband to produce the SPI podcast or not, but I do know that if you’re an audiophile – you’re probably using something a little more professional.

If you want to go the more professional route right out of the gate, Logic is a good choice. You’ll have to pay for it ($200 at the Apple Store), but you’ll definitely learn a lot more along the way about production – if you want to.

Again, Chase talks about them in his tutorial on Fizzle.co (that’s a link for free trial to Fizzle) because he uses Logic to produce the Fizzle Show.

But to save you some time, here’s the export settings that you’ll want to configure Logic to export or “bounce” your project to:

Logic Bounce Options

My Logic X Bounce Options

Now, when you do this, you’re going to have a rather large file still as you’re publishing to a raw audio format. Most podcasts are in mp3 format.

“Why not go with mp3 here?”, you ask.

Well, you could and I’m sure many people do. But in Chase’s video he explains that your audio is more than likely going to be in stereo if you export directly from here.

There’s nothing wrong with that if you like to have your audience feel like one person is on the left and another person is on the right and so on.

Like Chase, I prefer to have the audio in mono because it shrinks the file size of the final file by half.

Here are the settings that I use in Compressor ($50 via Apple) to shrink my show to small files (because it’s mono) but still reasonably good quality audio:

Compressor Settings

The settings I have for Compressor

You should know that Compressor is typically used for video files (specifically Final Cut Pro files) but you don’t have to have Final Cut for it to work.

Normalizing and The Levelator:

One of the things that Pat mentioned in his tutorial that he used to do is use the Levelator to bring all his voices and sounds to the same volume level.

It’s a great simple solution.

However, if your show is designed to have manual fade-ins and fade-outs, or you purposely alter the volume to censor cusses, or anything that changes the volume, then using the Levelator is not going to be your best choice. It will basically destroy all those fine tunings.

This has been my case.

I use Fade-ins and outs to transition from one part of the show to another. The Levelator destroys those transitions.

So for the longest time I’ve been struggling with making sure that everyone sounds good on multiple speakers. In my office, many of my shows sound great, but when I got them to my car which has a much different setting than my office, my side of the conversation would sound much fainter.

I think I’ve fixed that as of session 59. Per Chase’s advice via the Fizzle forums and Podcast Master Cody Boyce’s help, I’ve started altering the output level of the entire track. Hopefully this will be a welcome chance to those of you who listen in your cars as well as your headphones.

After Exporting but before Distribution

Tagging:

Ok, so getting back on track here. The next thing that Pat talked about was tagging your new mp3 file. (We’re at the 15:13 mark in the first video in the process if you’re wondering where we’re at.)

Only thing I’ll say here is that Macs have it easy because you can do it in iTunes. However, if you don’t want to get iTunes on your PC, you can use Mp3tag to do it. It’s free, but if you use it quite often, you might want to consider a donation. 🙂

Here are the tags that I use for my show (depending on who my cohosts are):

podcast-tags

Tags for the Angles of Lattitude Podcast

Artwork:

You probably noticed that as part of my tags, I have my “generic artwork”. Artwork is huge. You can’t forget it – and unfortunately, many podcasters do.

You want to make sure that you have some sort of generic piece that you’ll be able to post on all of your shows.

dane maxwell unplugged

Feel free to make personal cover art for your guests!

Pat used and continues to use one piece of artwork for his podcast. If he’s changed it since then, it wasn’t much.

That said, I change mine every show based on who I’m talking to. I give each one of my guests their own individual “cover art”. And when you have a template going like I do, it doesn’t take too much longer to add this personal touch.

 

The artwork that is in the tags is usually what the player will play in your listener’s player – unless it uses the generic artwork provided to the place where people are downloading your show from.

I know that you can’t change Stitcher and Google Play’s artwork as they overlay the generic artwork that you’ve chosen to register with them. On the other hand, iTunes, SoundCloud, and any player that actually downloads the file to your listening device, will more than likely use the artwork you provide for that particular file.

So my recommendation is definitely have a generic artwork image that you use per show. But if you have an interview based show, feel free to give your guests a little more appreciation by giving them their own cover image!

Distribution:

Ok, now we want to get our podcast into the world. How do we do that? The best way to do it is to use a remote host to do the work for us. Pat will explain this in detail here:

Through my experience, Libsyn is a great option for all the reasons Pat mentioned.

Another thing to note is Libsyn is set up in a way that you can upload it at one point and then it will become available whenever it is published. Before it is published, you get a link for where it will be linked from.

This means that you can get all your show notes all ready to go before the actual launch of that particular show. Essentially you can set it to go off and then work on getting your marketing ready to go.

This is a great thing.

However, the more bang I can get for my buck, the more I’ll want to use a particular option. For Chase and I, we both use SoundCloud as the host for our show.

And while we can’t actually set it up before hand like Libsyn (SoundCloud only gives their file link after it’s published – and even then you have to look for it in Settings > Content. Then copying and pasting the rss feed URL to another tab and then searching for “URL=” in that page of code to find your files. Ugh.), all the metrics that comes with Libsyn’s middle pricing tier is available through the basic tier of SoundCloud.

So, I’ll say this. If getting your content ready to go ahead of time is priority and you don’t do things at the last minute like Chase and myself, then you’ll want to definitely go with libsyn. If you just want to go the least expensive route – SoundCloud is currently the way to go.

That said, everything else as far as setting up Blubrry hasn’t changed – so I’ll leave Pat’s last video here:

Action Steps:

Alright, guys. There you have it. That’s the basics of how I do my podcasts. Again, mad kudos to Pat and Chase for their help in teaching me this process.

Now it’s time to start your own show.

I hope this gives you a little more insight into the behind the scenes of doing a show so you can start yours or make your current process a bit more efficient and/or easier on the wallet.

If you have any questions regarding this process, feel free to contact me using the contact page. I’d be glad to help you out in any way I can!

Drew Badger: Touring Alaska and Teaching English by Rejecting the Menu (AoL 059)

It seems that most everyone in the world wants to be a part of modern western culture in one way or another. I don’t think you can go far in most big cities in the world without seeing a McDonald’s or Burger King.

That said, traveling abroad shouldn’t be this big scary thing anymore – especially if you’re American.

There seems to be hundreds of books, podcasts, courses, shows and instagram accounts about travel and learning to speak other languages. But for so many people, it still seems unobtainable. To actually get out and move around the world and explore.

Today’s guest, Drew Badger, is all about getting out of the norm. In fact, that’s how he’s lived his life for quite awhile now.

Having grown up in the midwest and going to Japan as soon as he could, he’s done something that many only dream of doing.

But he didn’t stop there. He’s always looking to do more outside of the norm – rejecting the menu.

So that’s what we talk about in this session. The ideas and influences he had as he was growing up that made him go live a life of adventure.

We also talk a bit about how he started English Anyone, and how he’s been able to make the brand as successful as it is.

Enjoy, and thanks for listening.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where did he get his entrepreneurial know how from early on? 10:00
  • What was the some of biggest game changers in his business? 19:21
  • How he got paid to take a tour of Alaska. 25:15
  • How can people get out of their own box to see what’s really available to them? 28:26
  • How did a guy who grew up in Chicago end up living in Japan? 35:05
  • How he did Drew go from teaching English in person to doing it on YouTube? 44:36
  • What does he contribute to his success on YouTube? 55:17
  • What his really cool upcoming language app is all about. 1:01:56
  • Who are three influencial teachers in his life? 1:05:36
  • One gift he likes giving others. 1:08:26
  • What is something he used to believe as a 30 year old and now knows is wrong and why? 1:09:30
  • What is one thing under $100 that has changed his life? 1:11:44
  • What does it mean to live a life of abundance? 1:13:15
  • … and MUCH more!
  • Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Thoughts on the New iPhone:

More on Rejecting the Menu:

Drew and his Dad on learning English:

Gabby Wallace Interviews Drew:

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

podcast planning

How to Inexpensively Start a New Podcast: Planning and Production

In this second installment of this three part series of starting a podcast, I’ll be looking at the actual process of recording the show. Now that you hopefully have all your gear, you’ll need to learn how to put it all together and use it. Let’s get started.

There’s plenty of tips and tricks that I could give you in this post. There’s so many things that go into making a podcast that I could make a course on it myself… beyond what Pat has!

 If you’ve forgotten his tips or haven’t seen them, here’s that video:

Here are 6 more tips that will help you make an impression with your podcast:

Planning

So let’s start before where Pat started in his tutorial – which is the planning stage. This particular stage shouldn’t be taken lightly. So I’m going to cover it more detail.

The one thing he did cover was how long the podcast should be. And, I couldn’t agree with him more.

1. Who’s your Audience?

The first thing you’re going to have to consider just like all any other independent creator, is to figure out what your audience wants. What makes them, well… them? The best way to do this is to make a list of 20 some people who you think might be interested in your potential show. Find out from them what they’d want to hear discussed.

Not sure who those 20 people are? Ask yourself what kind of people do you want to help or entertain? What kinds of things do they geek out about? Do they appreciate their time? Do they like to kill time? How can you add value in that space?

listening-to-podcast

Who’s Your Audience?

2. Length of Your Show

Once you’ve determined who your audience is going to be, you can start thinking about the length of your show.

Let’s start our first by thinking about what you’re trying to accomplish with your show. Here are three potential examples of popular shows.

  1. Action based. Meaning, are you going to be giving plenty of tips? Are you going to be interviewing people like Pat does to help others do something?
  2. More general conversation – a Hybrid. Where you’re actually just sitting down with the person to get to know them and have them share their expertise a little bit. That’s what we do on the AoL Podcast. Try and get a little bit of both.
  3. Deep conversation about anything and everything – Maybe you’re just going to have a podcast where you’re just talking about everything and anything that’s going on in general in your specific topic or with your specific guest? Not focused so much on actionable discussion, but high content. More like a radio show.

Generally speaking, as you progress from specific action based discussions to a more  conversational show, the longer your podcast is going to be. It just takes time to get into a good discussion that will captivate your audience.

That’s one reason why Tim Ferriss’ shows are so captivating. His longest shows at times are often his best ones. Some of those have been known to go 2 or 3 hours! He’s even said a couple of times that’s why he does have such long conversations – to dive extremely deep.

That said, he doesn’t release a new show every day, either.

So, here’s a thought. If your plan is to give tips, tactics, and actionable items on your own or with one other person. The more you can do it, the better. Think of Entrepreneur on Fire or Ask Pat.

If you’re going to be more in depth with a person, maybe a 45 minute to an hour chat, make it, at most, twice a week. Art of Charm is a good example there. Maybe throw in a Q&A call.

And if you’re going to go in-depth, make it once a week.

 

3. Interviewing Style

If your show is going to have guests on it, you’ll need to figure out what your interviewing style is.

What do I mean by this?

Here are three types of interviewing:

  1. Highly Structured – Ask basically the same questions with every guest you have
  2. Loose Structure – Use a framework to form questions based on the guest.
  3. Low or No Structure – Engage in regular inquisitive conversation.

Regardless of the type you use, make sure you communicate to your guest what’s important. Let them know what kind of structure you use. Also, it might be a good idea to keep in contact with them before the interview actually happens so they know it’s a for sure event.

Larry King - Legend of Low Structure Interviewing

Larry King – Legend of Low Structure Interviewing

High Structure:

Obviously, asking the same questions is going to be more scripted sounding. Whereas inquisitive conversation is going to be based on what the guest is saying at the time.

The pros of having a scripted show is that you and your audience will always know the questions and points that are going to be discussed.

The cons of this type will be that you might run the risk of being too scripted and come across as a robot. Or, even if you don’t sound scripted, it might still get repetitive. If patterns of answers start forming with your guests, you might lose parts of your audience because they already know the answer.

Loose Structure:

The middle ground interview type. Instead of having the same questions each conversation, this structure works more on a framework. In Pat’s tutorial, he mentioned that his favorite podcast at the time had different parts to the show. That show sounded like it uses a framework. In the AoL Podcast, we also use a framework for our conversations too. The overall structure is the same, but the questions change from show to show.

The good thing about using this type of structure is that it saves some time with your interviews and it won’t get super repetitive.

The bad thing is that it might sound like you’re trying to cram a ton of stuff into a single show without really going deep into much of it.

Low or No Structure:

True masters of interviewing typically use the Low or No Structure approach to their interviews. Every show is different because every conversation is different.

Essentially you let the guest lead the conversation and paint the picture.

The good thing about this type of interview is that it’s very relatable. Listeners will feel more like they’re part of the conversation as it naturally progresses.

The problem with this type of format is that it’s only done well in long format. To even scratch the surface of the guest, it might take the interviewer an hour. And even then, they might not get everything answered that they’d like to. Interviewing novices probably shouldn’t attempt this format as you they might not ever get the guest to truly open up – especially if they ask the wrong questions.

As a bonus, if you’re good at the low or no structure approach, guests will appreciate your company more because you’re not coming with agenda. That’s why Cal Fussman and Larry King have been able to make so many friends over the years of their career. They’re genuinely interested in the interviewee.

4. Finding Topics to Discuss

I used to produce a couple of shows that have since discontinued. One of was full topic based while the other was a hybrid show consisting of topics and interviews.

One thing that you should consider when discussing topics is, again, how pertinent they are to your audience. Three great ways to find topics is by discussing popular posts on blogs, threads in forums, or questions that are asked by your audience.

Remember that a lot of the media these days get their “news” from reddit.com

Production

When it comes to production, there’s going to be a ton of differences between how people get things done. Whether you have a PC or a Mac, use Garageband or Audition, or even how you record everyone. Personally, I have everyone record their side so there’s no hiccups from the Skype connection (I think Chase calls this dovetailing).

But there are a few things everyone can do when it comes to doing things inexpensively.

Dovetail Recording: Everyone on the show has their own Audio Track

Dovetail Recording: Everyone on the show has their own Audio Track

1. Intro and Outro

The intro to your show is part of it’s personality. It’s how people will recognize that they’re listening to the right show when they’re busy doing something else – be it driving, working, or exercising.

A lot of people will say that you need a short intro. To keep it to a minimum because people have short attention spans.

While that might be true in some instances, I really think it depends on your audience whether or not that advice is relevant.

If you’re audience includes people who are looking for a quick show, then yes. You’re going to want to have a quick intro. Or perhaps your topic is headline or news material, than yeah. A short intro is better.

However, if it’s a deep dive and you’re planning on having shows that approach an hour or more, then it’s not really going to matter that you have a minute to a couple of minutes long intro session. It really helps if you give an idea about what the show is going to be about so your audience can determine if they want to spend their time listening to it.

Same thing for the outro. If you have a long chat, make room for a proper outro. The worst thing you could do with an epic chat is just do a sudden drop. Have a wrap up and a call to action.

Also, as a little side note. If you’re going to use music with your intro or outro, you can take Pat’s advice to go buy stock music. Or, you can search for Free Stock Music and use that instead. There’s tons of samples out there on Soundcloud, YouTube, even Microsoft had some at one point. Just make sure you give credit if the artist asks for it.

2. Have a Backup Recording

You can never have too many recordings of a conversation. I mentioned that I use dovetailing to get everyone into the conversation without any skips. However, you can’t count on your guests or co-hosts to have their copy of the conversation.

That’s why you want to have something that actually records Skype.

If you have multiple people on the line, it’s good to have a control document. That way the flow of the conversation goes in the right direction at all times. There’s nothing worse than going over the same information twice on an hour long show and/or wasting your guest’s time because someone lost track of what was being discussed.

Also, play with the settings of your hardware and software so you get the best quality – and have your co-hosts and guests do this too. If it’s completely alien to you or them, find a tutorial in how to use your equipment when it’s brand new.

Action Steps

This time around, I want you to start thinking about your audience. The people that you want to help, influence, or entertain.

What kind of stuff do they want to listen to? Do you know for sure? Are there already other shows out there that’s like what you’re thinking about creating?

If you’re not sure, ask a few of them.

Once you get a good idea on what they’d like to hear about, determine how you want to deliver it based on what we talked about above.

And then, start familiarizing yourself with that hardware and software you should already have. It really helps to look up YouTube videos on this stuff.

Learn to Sweeten Your Podcasts with Chase!

Learn to Sweeten Your Podcasts with Chase!

Chase on Monitoring (Headsets)

Chase editing the Fizzle Show (with Logic Pro X)

Or, better yet, you can get 5 weeks (as of this writing) of free Fizzle and take a course where Chase illustrates some tricks of how he does the Fizzle Show. If you’re thinking about using Logic Pro X, I highly recommend it. I learn something new each time I watch it!

 

To be Continued…

Ok, so that’s it for part 2 of this 3 part series.

Next week, in part 3, we’ll be bringing it all home. Learning how to export your podcast and then figuring out where your going to post it so others can start hearing your great message!